Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead brand transformation and develop strategies for a major AI-led programme.
- Company: Leading financial services organisation driving digital transformation.
- Benefits: Competitive market rate, hybrid work model, and potential contract extensions.
- Other info: Dynamic role with opportunities to influence and drive commercial success.
- Why this job: Shape the future of branding in fintech and make a significant impact.
- Qualifications: Senior brand leadership experience and proven success in transformation environments.
The predicted salary is between 80000 - 100000 £ per year.
A leading financial services organisation is undergoing a major digital and AI-led transformation, with a significant new programme launching in 2027. This initiative represents a strategic shift towards a more intelligent, customer-centric, and digitally driven future. We are seeking a Branding & Marketing Director to define and deliver the brand strategy that underpins this transformation. This role will shape how the programme is positioned internally and externally, ensuring strong market impact, customer trust, and long-term commercial success.
Role Purpose
To lead the end-to-end brand transformation journey—from strategy and diagnostic through to execution and market launch—embedding brand as a key driver of commercial performance, customer experience, and organisational alignment.
Key Responsibilities
- Lead brand strategy development, including positioning, architecture, and transformation narrative
- Define and deliver branding and go-to-market strategy for a major AI-led programme
- Develop a scalable brand system (identity, tone of voice, messaging, and assets)
- Embed brand as a driver of commercial outcomes (trust, retention, growth)
- Establish KPIs linking brand activity to business performance
- Lead stakeholder engagement across product, technology, customer experience, and commercial teams
- Manage external agency and partner relationships
- Establish brand governance frameworks ensuring consistency and control
Key Deliverables
- End-to-end brand transformation strategy and roadmap
- Go-to-market and launch plan for a new digital/AI proposition
- Brand identity system and messaging architecture
- Enterprise-wide brand governance framework
- Measurement framework linking brand to commercial impact
Candidate Profile Experience
- Senior brand or marketing leadership experience in complex, regulated, or transformation-led environments
- Proven delivery of large-scale brand transformation programmes
- Experience launching digital, technology, or AI-driven products or platforms
- Strong track record of delivering commercial impact through brand
Skills & Capabilities
- Strategic brand thinker with strong execution capability
- Excellent stakeholder management and executive-level influence
- Strong storytelling ability, particularly with complex propositions
- Comfortable operating in ambiguity and fast-moving environments
- Strong commercial acumen and understanding of brand ROI
Ideal Background
Experience across digital-first financial services or high-growth consumer technology/platform businesses is highly desirable.
Marketing Director - Fintech in London employer: Brookwood Recruitment Ltd
Contact Detail:
Brookwood Recruitment Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Director - Fintech in London
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or attend local fintech events. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream role.
✨Tip Number 2
Prepare for interviews by researching the company’s recent projects and their brand strategy. We want you to show them you’re not just another candidate; you’re genuinely interested in how you can contribute to their transformation journey.
✨Tip Number 3
Practice your storytelling skills! You’ll need to articulate your past experiences in a way that aligns with their vision. We suggest crafting a few key stories that highlight your strategic thinking and execution capabilities.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Marketing Director - Fintech in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Branding & Marketing Director. Highlight your experience in brand transformation and digital marketing, especially in fintech or similar sectors. We want to see how your skills align with our vision for a customer-centric future.
Craft a Compelling Cover Letter: Your cover letter is your chance to tell us why you're the perfect fit for this role. Share your passion for brand strategy and transformation, and don’t forget to mention any relevant projects you've led. We love a good story, so make it engaging!
Showcase Your Achievements: When detailing your experience, focus on quantifiable achievements. Did you lead a successful brand launch? How did your strategies impact commercial performance? We’re keen to see the numbers that back up your claims!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re serious about joining our team at StudySmarter!
How to prepare for a job interview at Brookwood Recruitment Ltd
✨Know Your Brand Inside Out
Before the interview, dive deep into the company's brand and its transformation journey. Understand their current positioning, key messages, and how they plan to evolve with AI and digital strategies. This will help you articulate how your vision aligns with theirs.
✨Showcase Your Strategic Thinking
Prepare to discuss specific examples of past brand transformations you've led. Highlight your strategic approach, from diagnostics to execution, and how you measured success. This will demonstrate your capability to drive commercial outcomes through branding.
✨Engage with Stakeholders
Be ready to talk about your experience in managing stakeholder relationships. Discuss how you've collaborated with cross-functional teams, including product and technology, to ensure brand alignment. This shows you can navigate complex environments effectively.
✨Emphasise Your Storytelling Skills
Practice articulating your ideas clearly and compellingly. Given the complexity of the role, being able to tell a story around brand strategy and transformation is crucial. Use examples that showcase your ability to simplify complex propositions for diverse audiences.