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- Tasks: Coordinate and execute exciting running events across the UK and Ireland.
- Company: Join Brooks Running, a brand passionate about movement and inspiring others.
- Benefits: Enjoy a vibrant company culture, flexible work options, and opportunities for creativity.
- Why this job: Be part of a team that values collaboration and innovation while promoting an active lifestyle.
- Qualifications: Ideal for those with a degree in business/marketing and a passion for running.
- Other info: Expect to work some weekends and enjoy a dynamic, fast-paced environment.
The predicted salary is between 30000 - 42000 ÂŁ per year.
Events and Communities Coordinator, UK & IE
Join to apply for the Events and Communities Coordinator, UK & IE role at Brooks Running
Events and Communities Coordinator, UK & IE
Join to apply for the Events and Communities Coordinator, UK & IE role at Brooks Running
Who We Are
At Brooks, we believe movement is the key to feeling more alive. That’s why we’re driven to create gear and experiences that take people to the place that makes them feel more alive — whether it’s a headspace, a feeling, or a finish line.
Who We Are
At Brooks, we believe movement is the key to feeling more alive. That’s why we’re driven to create gear and experiences that take people to the place that makes them feel more alive — whether it’s a headspace, a feeling, or a finish line.
Everyone who works at Brooks is propelled by a company culture that sparks excitement, fuels collaboration, inspires creativity, and ignites innovation.
Our brand values help bond us together and drive our success:
- Runner First – We act in the best interest of the runner
- Word is Bond – We do what we say we’ll do
- Champion Heart – We give our all in everything we do
- There is no “I” in Run – We stay generous with our humanity
- Keep Moving – We find ways to move every day, because joy is kinetic!
We welcome everyone from every walk of life looking to inspire others through the power of movement — because we’re all moving towards something. Let’s run there.
Your Job
The Events & Run Communities Coordinator UK/IE will support the execution of all Marketing events in your assigned territory in partnership with the UK/IE Events and Communications Manager as well as the broader Marketing team. You will work across various marketing channels (Partners (parkrun), retail, Influencers, Events) to coordinate delivery of Brooks events in line with Brooks Brand guidelines. This role will also be responsible for activating agreed marketing activities and leading the relationships with physical running communities and ambassadors including the Brooks Running Collective ambassador Team. This role will report into the UK/IE Events and Communications Manager.
Your Responsibilities
- Events & Communities
- Coordinate and execute Brooks running events in the UK & Ireland region under supervision of UK/IE Events and Communications Manager including parkrun events, partner events such as the Great North Run, retail consumer facing and Sales associate facing, PR&IM.
- Monitor success of executed events against objectives, budgets and KPI’s and fill in Quarterly report Templates with support of UK/IE Events and Communications Manager
- Liaise with Tech Rep Supervisor and UK/IE to support resourcing of events and consistency with Brooks standards.
- Audit and coordinate all Brooks event kit including working with Tech Reps on their local event kits.
- Act as point of contact and ensure following of marketing plans and activations with approved Running Communities in the UK & IE. To include events, social content, and seeding.
- Support execution of in real life activations and audit event collateral with all event partners such as race branding at partnered events.
- Influencers
- Support the implementation of Brooks Running Collective Influencer strategy in UK & IE, in accordance with the Global and EMEA marketing strategy.
- Act as point of contact for Brooks Running Collective. Including sorting, packing, posting all gifting boxes and kit to align with expected delivery dates.
- Use provided Influencer Tracking tools to Generate insights, pull data and provide reporting for stakeholders to optimize community management.
- Act as point of contact for additional Brooks ambassadors as agreed with Events & Communications Manager UK/IE.
- General
- Under supervision of Events and Communications Manager complete and present quarterly marketing report templated on events and influencer activity
- Place and track seeding orders on behalf of all Marketing Functions
- Provide hands on support to the broader marketing team across Digital Media, PR, Influencers, Events and eComm as required.
Your Qualifications
- Bachelor’s degree (preferably in business/marketing)
- 1+ years of relevant business experience (brand, footwear, retail & lifestyle experience)
- Some understanding of brand building and integrated marketing approach
- Some understanding and knowledge of marketing channels and brands
- Readiness to travel and attend meetings and offerings with customers as well as events.
- Proficiency of following software: Word, Excel, Outlook, PowerPoint
- Strong passion for the running enthusiast and practicing an active lifestyle.
- Able to generate new ideas and creative solutions.
- Driven & energetic, trend-conscious, sport-savvy.
- Flexibility to work on own initiative or within team and cross-functional framework.
- Excellent organizational skills; ability to multi-task and manage concurrent workflows to deadlines, strong attention to details.
- Min 2 days per week in Office dependent on location. This role includes an expectation of working 30 plus weekend days per year to be off set with Days in Lieu.
Seniority level
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Seniority level
Entry level
Employment type
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Employment type
Full-time
Job function
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Job function
Other
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Industries
Retail
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Events and Communities Coordinator, UK & IE employer: Brooks Running
Contact Detail:
Brooks Running Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Events and Communities Coordinator, UK & IE
✨Tip Number 1
Familiarise yourself with Brooks Running's brand values and culture. Understanding their commitment to the running community and how they prioritise the runner's experience will help you align your approach during interviews and discussions.
✨Tip Number 2
Network within the running community and engage with local events. Attend parkrun or similar events to meet potential colleagues and ambassadors, showcasing your passion for running and community engagement.
✨Tip Number 3
Stay updated on current trends in the running industry and community events. Being knowledgeable about recent developments can help you contribute valuable insights during conversations with the hiring team.
✨Tip Number 4
Prepare to discuss your ideas for activating marketing activities and engaging with running communities. Having a few creative strategies ready can demonstrate your proactive thinking and enthusiasm for the role.
We think you need these skills to ace Events and Communities Coordinator, UK & IE
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to understand the key responsibilities and qualifications required for the Events and Communities Coordinator position. Tailor your application to highlight how your skills and experiences align with these requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for running and community engagement. Mention specific experiences that demonstrate your ability to coordinate events and work with diverse groups, reflecting Brooks' values of collaboration and creativity.
Highlight Relevant Experience: In your CV, emphasise any previous experience in event coordination, marketing, or community management. Use quantifiable achievements to illustrate your impact in past roles, such as successful events you’ve organised or community initiatives you’ve led.
Showcase Your Passion: Make sure to convey your enthusiasm for running and an active lifestyle throughout your application. This could be through personal anecdotes or by discussing how you stay engaged with local running communities, which aligns with Brooks' mission.
How to prepare for a job interview at Brooks Running
✨Show Your Passion for Running
Make sure to express your enthusiasm for running and an active lifestyle during the interview. Share personal experiences or stories that highlight your connection to the sport, as this aligns with Brooks' values and mission.
✨Understand the Brand Values
Familiarise yourself with Brooks' brand values such as 'Runner First' and 'Keep Moving'. Be prepared to discuss how these values resonate with you and how you can embody them in your role as Events and Communities Coordinator.
✨Prepare for Event Coordination Questions
Since the role involves coordinating various events, be ready to discuss your previous experience in event planning or community engagement. Highlight specific examples where you successfully managed events or collaborated with teams to achieve objectives.
✨Demonstrate Your Organisational Skills
The job requires excellent organisational skills and the ability to manage multiple tasks. Prepare to provide examples of how you've effectively prioritised tasks and met deadlines in past roles, showcasing your attention to detail and ability to multitask.