At a Glance
- Tasks: Drive sales and brand visibility across UK and international markets.
- Company: Dynamic company expanding its commercial brands globally.
- Benefits: Extra annual leave, healthcare cash plan, and training opportunities.
- Other info: Opportunity for career progression and working closely with sales teams.
- Why this job: Make a real impact in a fast-paced, performance-driven environment.
- Qualifications: Experience in commercial marketing with a focus on lead generation.
The predicted salary is between 45000 - 55000 € per year.
We’re looking for a Marketing Manager to take ownership across our commercial brands in the UK and internationally as we expand. This role is all about driving quotes, sales, partner growth and brand visibility. If you thrive in a fast‑moving, performance‑driven environment and love turning insight into commercial impact, you’ll feel right at home.
Role Responsibilities
- Revenue & lead generation: Owning quote and sales targets across relevant regions. Scale proven Brooks Braithwaite acquisition strategies into ROI. Drive high-intent lead generation through digital and offline channels. Improve conversion rates across both web and contact centre journeys.
- Market Expansion: Lead the rollout and growth of upcoming commercial product launches. Localise campaigns, messaging and offers to the market. Identify the fastest route to market (partners, directories, trade associations). Test and scale channels quickly to establish traction.
- Commercial campaign management: Deliver multi-channel campaigns targeting groomers, pet shops, dog walkers and trainers, small holdings and rural businesses. Execute phone-first and BDM-supported campaigns (not just digital). Build strong, conversion-led offers and messaging.
- Partner & B2B Growth: Drive partner acquisition across all markets by supporting BDMs with lead generation, campaign activity and marketing collateral. Build scalable partner pipelines.
- Performance & Optimisation: Own key metrics such as cost per quote, conversion rate, cost per acquisition and ROI by channel. Analyse performance across the region and optimise accordingly. Identify areas of high performance and scale quickly.
- Website and conversion optimisation: Improve landing pages and quote journeys for both brands. Remove friction in quote and buy journeys to increase conversion. Test messaging, layouts, and calls to action. Ensure clear “Get a quote” and “Call now” pathways.
- Content & Messaging: Develop conversion-first marketing copy. Use real-world scenarios, claims data, and pricing hooks. Ensure messaging is locally relevant (UK vs Ireland nuances). Maintain compliance with relevant regulations.
Requirements
- Proven experience in commercial marketing or performance marketing.
- A track record of driving leads and revenue, not just engagement.
- Experience scaling campaigns across multiple markets.
- Strong understanding of B2B marketing and partner acquisition.
- Ability to work closely with sales teams and contact centres.
- Data‑driven mindset with a focus on ROI.
- Background in insurance or financial services.
- Experience launching or scaling new market entries.
- Familiarity with Ireland’s market dynamics.
- Experience with aggregators or partner‑led distribution.
Benefits
- Additional annual leave.
- Company paid sick leave.
- Healthcare cash plan.
- Group life insurance.
- Training, development and progression opportunities.
Marketing Manager in Doncaster employer: Brooks Braithwaite
As a Marketing Manager at our dynamic company, you'll be part of a vibrant work culture that prioritises innovation and collaboration. We offer excellent benefits including additional annual leave, healthcare cash plans, and robust training and development opportunities to help you grow your career. Join us in a fast-paced environment where your contributions directly impact our commercial success both in the UK and internationally.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager in Doncaster
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your marketing achievements and campaigns. This is your chance to demonstrate how you’ve driven leads and revenue in past roles, making it easier for employers to see your value.
✨Tip Number 3
Prepare for interviews by researching the company and its market. Understand their products and competitors, and think about how you can contribute to their growth. Tailor your answers to show how your experience aligns with their goals, especially in driving sales and partner growth.
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for passionate individuals who can help us expand our commercial brands. Keep an eye on our job listings and make sure your application stands out by showcasing your data-driven mindset and performance marketing experience.
We think you need these skills to ace Marketing Manager in Doncaster
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Marketing Manager. Highlight your experience in driving leads and revenue, and don’t forget to mention any successful campaigns you've managed that align with our goals.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you’re the perfect fit for this fast-paced environment. Share specific examples of how you've turned insights into commercial impact in previous roles.
Showcase Your Data Skills:Since we’re all about performance and optimisation, make sure to highlight your data-driven mindset. Talk about how you've used metrics to improve conversion rates and ROI in past marketing efforts.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and get you on our radar quickly!
How to prepare for a job interview at Brooks Braithwaite
✨Know Your Numbers
As a Marketing Manager, you'll need to demonstrate your understanding of key metrics like cost per quote and conversion rates. Brush up on your data analysis skills and be ready to discuss how you've used data to drive revenue and optimise campaigns in the past.
✨Showcase Your Campaign Success
Prepare specific examples of successful multi-channel campaigns you've managed. Highlight how you tailored messaging for different audiences and the impact it had on lead generation and sales. This will show your potential employer that you can deliver results.
✨Understand Market Dynamics
Familiarise yourself with the UK and Ireland's market nuances, especially in the insurance or financial services sectors. Be prepared to discuss how you would localise campaigns and identify the fastest routes to market for new product launches.
✨Collaborate and Communicate
Emphasise your ability to work closely with sales teams and BDMs. Share examples of how you've supported partner acquisition efforts and generated leads through effective collaboration. This will highlight your team-oriented approach and your understanding of B2B marketing.
