At a Glance
- Tasks: Drive sales and brand visibility across commercial brands in the UK and internationally.
- Company: Dynamic company expanding its reach in the marketing sector.
- Benefits: Extra annual leave, healthcare plan, and opportunities for training and progression.
- Other info: Join a team that values data-driven decisions and offers excellent career growth.
- Why this job: Make a real impact in a fast-paced environment while driving growth and innovation.
- Qualifications: Experience in commercial or performance marketing with a focus on lead generation.
The predicted salary is between 45000 - 55000 € per year.
We’re looking for a Marketing Manager to take ownership across our commercial brands in the UK and internationally as we expand. This role is all about driving quotes, sales, partner growth and brand visibility. If you thrive in a fast‑moving, performance‑driven environment and love turning insight into commercial impact, you’ll feel right at home.
Role Responsibilities
- Revenue & lead generation: Owning quote and sales targets across relevant regions. Scale proven Brooks Braithwaite acquisition strategies into ROI. Drive high-intent lead generation through digital and offline channels. Improve conversion rates across both web and contact centre journeys.
- Market Expansion: Lead the rollout and growth of upcoming commercial product launches. Localise campaigns, messaging and offers to the market. Identify the fastest route to market (partners, directories, trade associations). Test and scale channels quickly to establish traction.
- Commercial campaign management: Deliver multi-channel campaigns targeting groomers, pet shops, dog walkers and trainers, small holdings and rural businesses. Execute phone-first and BDM-supported campaigns (not just digital). Build strong, conversion-led offers and messaging.
- Partner & B2B Growth: Drive partner acquisition across all markets by supporting BDMs with lead generation, campaign activity and marketing collateral. Build scalable partner pipelines.
- Performance & Optimisation: Own key metrics such as cost per quote, conversion rate, cost per acquisition and ROI by channel. Analyse performance across the region and optimise accordingly. Identify areas of high performance and scale quickly.
- Website and conversion optimisation: Improve landing pages and quote journeys for both brands. Remove friction in quote and buy journeys to increase conversion. Test messaging, layouts, and calls to action. Ensure clear “Get a quote” and “Call now” pathways.
- Content & Messaging: Develop conversion-first marketing copy. Use real-world scenarios, claims data, and pricing hooks. Ensure messaging is locally relevant (UK vs Ireland nuances). Maintain compliance with relevant regulations.
Requirements
- Proven experience in commercial marketing or performance marketing.
- A track record of driving leads and revenue, not just engagement.
- Experience scaling campaigns across multiple markets.
- Strong understanding of B2B marketing and partner acquisition.
- Ability to work closely with sales teams and contact centres.
- Data‑driven mindset with a focus on ROI.
- Background in insurance or financial services.
- Experience launching or scaling new market entries.
- Familiarity with Ireland’s market dynamics.
- Experience with aggregators or partner‑led distribution.
Benefits
- Additional annual leave.
- Company paid sick leave.
- Healthcare cash plan.
- Group life insurance.
- Training, development and progression opportunities.
Locations
Marketing Manager in Cheshire, Warrington employer: Brooks Braithwaite
Join a dynamic and innovative team as a Marketing Manager, where you'll have the opportunity to drive significant commercial impact across our brands in the UK and internationally. We pride ourselves on fostering a performance-driven culture that values insight and creativity, offering robust training and development opportunities to help you grow your career. With additional annual leave, healthcare benefits, and a supportive work environment, we ensure our employees feel valued and empowered to succeed.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager in Cheshire, Warrington
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your marketing achievements and campaigns. This is your chance to showcase how you’ve driven leads and revenue in past roles—make it pop!
✨Tip Number 3
Prepare for interviews by researching the company and its market. Understand their products and competitors, and come armed with ideas on how you can drive sales and partner growth. Show them you’re ready to hit the ground running!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search. Let’s get you on board!
We think you need these skills to ace Marketing Manager in Cheshire, Warrington
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Marketing Manager. Highlight your experience in driving leads and revenue, and don’t forget to mention any successful campaigns you've managed that align with our goals.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you’re the perfect fit for this fast-paced environment. Share specific examples of how you've turned insights into commercial impact in previous roles.
Showcase Your Data Skills:Since we love a data-driven mindset, make sure to include any relevant metrics or KPIs you've worked with. Show us how you've optimised campaigns based on performance data to drive results.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and get you one step closer to joining our team!
How to prepare for a job interview at Brooks Braithwaite
✨Know Your Numbers
As a Marketing Manager, you'll need to demonstrate your understanding of key metrics like cost per quote and conversion rates. Brush up on your data analysis skills and be ready to discuss how you've driven revenue and leads in previous roles.
✨Showcase Your Campaign Success
Prepare specific examples of successful multi-channel campaigns you've executed. Highlight how you tailored messaging for different markets and the impact it had on partner acquisition and sales growth.
✨Understand the Market Dynamics
Familiarise yourself with the UK and Ireland's market nuances. Be prepared to discuss how you would localise campaigns and identify the fastest routes to market for new product launches.
✨Be Ready to Collaborate
This role involves working closely with sales teams and BDMs. Think of examples where you've successfully collaborated across departments to drive performance and optimise marketing strategies.
