Senior Marketing Manager - FinTech

Senior Marketing Manager - FinTech

Altrincham Full-Time 48000 - 84000 £ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Lead B2B marketing strategies and content across multiple channels.
  • Company: Join a leading FinTech firm supporting UK SMEs with innovative funding solutions.
  • Benefits: Enjoy hybrid working, competitive salary, and a chance to shape marketing strategies.
  • Why this job: Make a real impact in a fast-paced environment with leadership exposure.
  • Qualifications: Proven B2B marketing experience and strong communication skills required.
  • Other info: Ideal for self-starters looking to thrive in a transformative setting.

The predicted salary is between 48000 - 84000 £ per year.

Join a Fintech Championing UK SMEs. An established financial services business is seeking a Senior B2B Marketing Manager to help lead its marketing transformation. With 500+ employees across the UK and Asia, the company provides responsible funding solutions for small and medium-sized businesses prioritising customer experience, simplicity, and long-term relationships.

Backed by a new CMO, the business is rebuilding its marketing function. This role offers high visibility and the chance to shape strategic programmes from day one. It's ideal for someone who thrives in a fast-paced, commercially driven environment and wants to make a real impact.

Key Responsibilities

  • Deliver multi-channel B2B marketing strategies targeting SME/SOHO audiences
  • Lead content strategy across web, blog, email, and thought leadership
  • Manage and scale affiliate and partner marketing programmes
  • Oversee the CMS and optimise website performance
  • Collaborate cross-functionally with sales and partnerships teams
  • Support ABM and customer lifecycle initiatives
  • Champion customer stories and brand voice

Candidate Profile

Essential

  • Proven B2B marketing experience in content and campaign leadership
  • Strong written communication and editorial skills
  • Website/CMS management and performance optimisation experience
  • Familiarity with affiliate or partner marketing
  • Self-starter, commercially minded, and delivery-focused

Desirable

  • Experience in fintech, financial services, or B2B SaaS
  • Exposure to ABM or lifecycle marketing
  • Comfortable in a scale-up or transformation setting

What's on Offer

  • Salary: £60,000 - £70,000 DOE
  • Hybrid working (3 days onsite)
  • High-impact, strategic role with leadership exposure
  • Opportunity to help build a modern B2B marketing function
  • Collaborative, mission-led culture focused on customer success

How to Apply

Send your CV to Max Tullis-Turner, Practice Lead, Digital | Blue Pelican at 01892 507130.

Senior Marketing Manager - FinTech employer: Brooks & Associates Public Relations

Brooks & Associates Public Relations is an exceptional employer, offering a dynamic work environment in Altrincham that champions innovation and collaboration. With a strong focus on employee growth and a mission-led culture, the company provides opportunities for meaningful contributions to the fintech sector while enjoying hybrid working arrangements. Join a team that values customer success and empowers you to shape impactful marketing strategies from day one.
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Contact Detail:

Brooks & Associates Public Relations Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Senior Marketing Manager - FinTech

✨Tip Number 1

Familiarise yourself with the latest trends in B2B marketing, especially within the fintech sector. Understanding the unique challenges and opportunities in this industry will help you speak confidently about how you can contribute to the company's goals.

✨Tip Number 2

Network with professionals in the fintech space, particularly those involved in marketing. Engaging with industry peers can provide valuable insights and potentially lead to referrals that could enhance your application.

✨Tip Number 3

Prepare to discuss specific examples of successful B2B marketing campaigns you've led. Highlighting measurable outcomes will demonstrate your ability to drive results and align with the company's focus on customer success.

✨Tip Number 4

Showcase your understanding of content strategy by being ready to discuss how you would approach content creation for various channels. Tailoring your ideas to the target SME audience will illustrate your fit for the role.

We think you need these skills to ace Senior Marketing Manager - FinTech

B2B Marketing Strategy
Content Creation and Management
Campaign Leadership
Website/CMS Management
Performance Optimisation
Affiliate Marketing
Partner Marketing
Strong Written Communication
Editorial Skills
Account-Based Marketing (ABM)
Customer Lifecycle Marketing
Commercial Awareness
Self-Starter Attitude
Collaboration Skills
Adaptability in Fast-Paced Environments

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights your B2B marketing experience, especially in content and campaign leadership. Use specific examples that demonstrate your skills in managing multi-channel strategies and website performance optimisation.

Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the fintech industry and your passion for helping SMEs. Mention how your previous experiences align with the responsibilities listed in the job description, particularly around content strategy and customer engagement.

Showcase Relevant Skills: Emphasise your strong written communication and editorial skills in your application. Provide examples of successful campaigns you've led and how they contributed to business growth, particularly in a fast-paced environment.

Highlight Collaborative Experience: Since the role involves cross-functional collaboration, mention any past experiences where you worked closely with sales or partnerships teams. This will demonstrate your ability to work effectively in a team-oriented setting.

How to prepare for a job interview at Brooks & Associates Public Relations

✨Showcase Your B2B Marketing Experience

Make sure to highlight your proven experience in B2B marketing, especially in content and campaign leadership. Prepare specific examples of successful campaigns you've led, focusing on how they targeted SME/SOHO audiences.

✨Demonstrate Your Content Strategy Skills

Be ready to discuss your approach to developing a multi-channel content strategy. Share insights on how you manage content across various platforms like web, blogs, and email, and how you measure their effectiveness.

✨Familiarity with CMS and Website Optimisation

Since the role involves overseeing website performance, be prepared to talk about your experience with CMS management and optimisation techniques. Discuss any tools or strategies you've used to enhance website performance.

✨Emphasise Your Collaborative Spirit

This position requires cross-functional collaboration, so illustrate your ability to work with sales and partnerships teams. Share examples of how you've successfully collaborated in the past to achieve common goals.

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