Senior Manager, Product Marketing (Contract) London (Hybrid)

Senior Manager, Product Marketing (Contract) – London (Hybrid)
Location: Central London – Hybrid (4 office days per month)
Contract Length: 10 months (Full-time)
Day Rate: £400 – £550 (inside IR35)

The Opportunity

An international technology business is undergoing an exciting transformation following multiple acquisitions. As they integrate product and service offerings, they are looking for a Senior Product Marketing Manager to bring clarity and cohesion to their product marketing strategy and go-to-market approach as they realise harmonisation of product portfolios across their new broader portfolio of offerings post-acquisition.

This role is perfect for you if you’re someone who understands how to align product positioning, sales enablement, and marketing strategy during times of change. You’ll play a key role in harmonising messaging, refreshing GTM strategies, and developing sales materials which both adjusts for existing portfolios, as well as creating pathways for cross-selling and upselling initiatives across the new, broader array of service offerings.

The solutions they provide cover a multitude of sectors, including FS, retail, legal, governments, hospitality and leisure, and includes managed services, cloud infrastructure, IT security, unified communications and more.

Key Responsibilities

1. Unify Product Messaging – Develop clear, compelling value propositions that align multiple product and service portfolios.
2. Sales Enablement – Create battlecards, objection-handling guides, sales decks, and marketing collateral to empower commercial teams.
3. Go-To-Market Strategy – Refine and adapt GTM plans to maximise opportunities across the expanded offering.
4. Market & Competitive Analysis – Conduct research to ensure strong market positioning and differentiation.
5. Stakeholder & Agency Management – Work cross-functionally with marketing, sales, and product teams while managing external partners.
6. Marketing alignment post M&A Integration – Define and document best practices for bringing together product marketing strategies post-acquisition.
7. Content & Campaign Development – Support content creation, webinars, and campaigns to drive customer engagement.
8. Establish and document best practices – Create a set of guidelines and principles for product marketing strategies as a kind of ‘how to guide’ following any future M&A’s and required product integrations.

Who We’re Looking For

1. B2B Tech Product Marketing Specialist – Highly experienced in product marketing within IT services or technology businesses targeting B2B markets.
2. Commercially Minded – Able to demonstrate experience in translating complex technical solutions into compelling sales and marketing narratives.
3. Change-Oriented – Have experience of navigating businesses through transformation, including mergers and acquisitions.
4. Sales Enablement Expert – Skilled in developing sales tools and marketing materials that drive engagement and revenue.
5. Insight and Competitor Analysis – Able to leverage data and insights to create positioning, identify opportunities and translate them into informed decisions which enable you to help products stand out from crowded and competitive markets.
6. Strategic & Hands-On – Comfortable setting high-level strategy while also executing on key initiatives.

Able to work in the UK unrestricted.

Want to Apply? Here’s how:

You can share your LinkedIn profile or email me a CV – it doesn’t have to be up to date, we can work on that once you decide you want to take this forward.

Or, for a chat and more information please contact me on:

Colin Doree
Blue Pelican – Recruiter

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