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- Tasks: Manage and optimise Meta campaigns for player acquisition and brand awareness.
- Company: Join an ethical online gaming company shaking up the UK gaming scene.
- Benefits: Enjoy a salary up to £35k, annual bonus, 24 days holiday, and hybrid working.
- Why this job: Be part of a creative team that values transparency and responsible marketing.
- Qualifications: 1-2 years experience with Meta campaigns; data-driven and creative mindset required.
- Other info: Opportunity to grow your career in a fast-paced, innovative environment.
The predicted salary is between 28000 - 42000 £ per year.
An ethical online gaming company is on the hunt for a Paid Social Executive with a sharp eye for performance and a passion for Meta campaigns. Specialising in fair, responsible bingo and casino games, this brand is shaking up the UK gaming scene — and now they’re looking for someone to help grow their player base the right way. If you’re data-driven, creative, and ready to take full ownership of Meta campaign execution in a fast-paced team, this one’s for you.
Key Responsibilities:
- Plan, build, and optimise Meta campaigns (Facebook & Instagram) for UK player acquisition and brand awareness.
- Own campaign setup, targeting, budgeting, creative testing, and ongoing optimisation across the Meta suite.
- Work closely with creative teams to brief and develop static, video and motion assets tailored to platform best practices.
- Report weekly on campaign performance, feeding insights into monthly and quarterly business reviews.
- Use CPA and CLV goals to guide media spend decisions and maximise return on ad spend.
- Collaborate with the data and web teams to ensure correct tracking, tagging, and landing page functionality.
- Keep a sharp eye on competitor ads within the UK bingo and casino space to fuel test-and-learn strategies.
- Present campaign insights clearly to internal stakeholders and contribute ideas for continuous improvement.
Ideal Candidate:
- Year or two of experience running Meta campaigns in a B2C environment, ideally UK-focused.
- Proven understanding of performance metrics such as CPA, CTR, ROAS and CLV.
- Skilled in Meta Ads Manager, with bonus points for experience using TikTok, Snap, or Pinterest.
- Comfortable creating and managing campaigns from scratch — not just optimising someone else’s work.
- Able to brief and assess creative for performance on Meta platforms.
- Clear communicator who can translate data into actionable insight.
- Experience in the online gaming, entertainment or ecommerce space is desirable but not essential.
- Curious, confident and excited to test new approaches in a busy team.
What’s on Offer:
- Up to £35,000 salary depending on experience.
- Annual bonus (post-probation).
- 24 days’ holiday, with additional days after 3 years.
- Private healthcare & life insurance (post-probation).
- Pension scheme.
- Fun team socials.
- Hybrid working – 3 days in a London office, 2 from home.
This is a brilliant opportunity for a Meta campaign specialist to grow their career in a company that values transparency, creativity and responsible marketing. You’ll be working with a brand that doesn’t just play by the rules — it helps set them. Ready to make your next move?
TO APPLY
If you think you’ve got what it takes, you can share your Linkedin profile or email me a CV – it doesn’t have to be up to date, we can work on that once you decide you want to take this forward. Or, for a chat and more information, please contact me on: Max Tullis-Turner Practice Lead, DigitalBlue Pelican01892 507130.
Paid Social Executive employer: Brooks & Associates Public Relations
Contact Detail:
Brooks & Associates Public Relations Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Social Executive
✨Tip Number 1
Familiarise yourself with the latest trends in Meta advertising, especially within the UK gaming sector. This will not only help you understand the competitive landscape but also allow you to speak knowledgeably during interviews about how you can contribute to their campaigns.
✨Tip Number 2
Prepare to discuss specific examples of your past Meta campaigns, focusing on performance metrics like CPA and ROAS. Being able to articulate your successes and learnings will demonstrate your data-driven mindset and ability to optimise campaigns effectively.
✨Tip Number 3
Showcase your creativity by thinking of innovative campaign ideas that align with the company's ethical approach to gaming. Presenting fresh concepts can set you apart and show that you're not just a follower but a potential leader in campaign strategy.
✨Tip Number 4
Network with professionals in the online gaming and digital marketing space. Engaging with industry peers can provide insights into best practices and may even lead to referrals, increasing your chances of landing the job with us.
We think you need these skills to ace Paid Social Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in running Meta campaigns, especially in a B2C environment. Emphasise your understanding of performance metrics like CPA, CTR, and ROAS.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for online gaming and your ability to create and manage campaigns from scratch. Mention specific examples of successful campaigns you've run.
Showcase Your Skills: In your application, clearly outline your proficiency with Meta Ads Manager and any additional platforms like TikTok or Snap. Highlight your creative skills and ability to assess creative performance.
Prepare for Insights Presentation: Be ready to discuss how you would present campaign insights to stakeholders. Think about how you can translate data into actionable insights and contribute ideas for continuous improvement.
How to prepare for a job interview at Brooks & Associates Public Relations
✨Know Your Metrics
Familiarise yourself with key performance metrics like CPA, CTR, ROAS, and CLV. Be prepared to discuss how you've used these metrics in past campaigns to drive results.
✨Showcase Your Creativity
Prepare examples of successful Meta campaigns you've executed, highlighting your creative approach. Discuss how you collaborated with creative teams to develop assets that align with platform best practices.
✨Stay Ahead of Competitors
Research competitor ads in the UK bingo and casino space. Be ready to share insights on what you’ve learned and how you would apply those insights to improve campaign performance.
✨Communicate Clearly
Practice presenting data-driven insights in a clear and concise manner. Think about how you can translate complex data into actionable strategies that stakeholders can easily understand.
