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- Tasks: Lead B2B marketing strategy for consumer medical devices, managing a team and driving growth.
- Company: Join a leading healthcare organisation focused on innovative consumer medical devices.
- Benefits: Enjoy a hybrid work model, competitive salary, and opportunities for professional development.
- Why this job: Shape the future of healthcare marketing while building relationships and expanding a trusted brand.
- Qualifications: Experience in B2B marketing within MedTech, strong leadership skills, and expertise in digital marketing.
- Other info: Flexible application process; share your LinkedIn or CV to get started!
The predicted salary is between 60000 - 80000 £ per year.
A leading healthcare organisation is seeking a Marketing Director to drive the B2B marketing strategy for its portfolio of consumer medical devices in the UK & Ireland. This role will focus on building partnerships, generating leads, and expanding the market presence of devices like hearing aids, prescription eyewear, mobility aids, and more. Key target audiences include healthcare providers, retailers, distributors, and the private sector.
Key Responsibilities
- Lead B2B Marketing Strategy: Define and implement a B2B marketing roadmap to grow market share for consumer medical devices across healthcare providers, retailers, and distributors.
- Lead Generation and Demand Creation: Execute strategic marketing campaigns to generate qualified leads and expand product reach.
- Account-Based Marketing (ABM): Engage key business customers using ABM strategies, targeting retailers, distributors, and healthcare providers.
- Brand Positioning and Market Penetration: Position the company as a trusted partner in the consumer medical device space, fostering ongoing relationships with healthcare providers and retailers.
- Team Leadership and Development: Manage and mentor a team of 5+ marketing professionals, ensuring alignment with business goals and fostering a collaborative, high-performance culture.
- Data-Driven Decisions: Use market research and analytics to optimise campaigns, refine messaging, and enhance lead generation.
- Partnership and Relationship Management: Build and maintain relationships with key stakeholders, including distributors, retailers, and industry influencers, to drive brand advocacy.
Candidate Profile
- Experience in B2B marketing within consumer medical devices, MedTech, or healthcare.
- Proven success in B2B marketing strategies for healthcare providers, retailers, and distributors.
- Experience with products like hearing aids, prescription eyewear, diagnostic devices, mobility aids, sleep and respiratory devices, and personal health technology.
- Experience in Account-Based Marketing (ABM) and lead generation for B2B audiences.
- Strong leadership skills with the ability to manage and develop teams of 5+ marketing professionals.
- Expertise in digital marketing, CRM systems (e.g. Salesforce, HubSpot), and analytics tools.
- Strong communication, stakeholder management, and relationship-building skills.
- A data-driven approach to decision-making and adapting strategies to meet business goals.
Role Details
- Salary: £60,000 - £80,000 (DOE) + benefits
- Location: Hybrid role 40% office-based in Birmingham, with occasional travel across the UK & Ireland.
- Travel: Occasional national and international travel required.
Why Apply?
This is an exciting opportunity for an experienced B2B marketing leader to shape the growth of an innovative company in the consumer medical device space. As Marketing Director, you will drive strategic B2B initiatives, build and manage a talented team, and expand a trusted brand within the healthcare and retail ecosystems. If you are passionate about leading marketing for consumer health technology, building relationships in the B2B space, and driving growth, we want to hear from you!
Want to Apply?
You can share your LinkedIn profile or email me your CV; it doesn’t need to be up to date, we can work on that once you decide to take this forward. For a chat or more information, please contact me: Colin Doree Recruiter | Blue Pelican 01892 507122
Marketing Director employer: Brooks & Associates Public Relations
Contact Detail:
Brooks & Associates Public Relations Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Director
✨Tip Number 1
Network with professionals in the B2B marketing and healthcare sectors. Attend industry events, webinars, or local meetups to connect with potential colleagues and stakeholders who can provide insights into the role and company culture.
✨Tip Number 2
Familiarise yourself with the latest trends in consumer medical devices and B2B marketing strategies. This knowledge will not only help you during interviews but also demonstrate your passion and commitment to the field.
✨Tip Number 3
Prepare to discuss your leadership style and experiences managing teams. Think of specific examples where you've successfully mentored team members or led projects that align with the responsibilities outlined in the job description.
✨Tip Number 4
Research the company’s current marketing initiatives and partnerships. Being able to speak knowledgeably about their existing strategies and suggesting improvements can set you apart as a candidate who is proactive and well-informed.
We think you need these skills to ace Marketing Director
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B marketing, particularly within the consumer medical devices or healthcare sectors. Emphasise your successes in lead generation and account-based marketing strategies.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for consumer health technology and your leadership skills. Mention specific examples of how you've driven marketing strategies and built relationships in previous roles.
Highlight Data-Driven Achievements: In your application, include quantifiable achievements that demonstrate your ability to use data analytics to optimise marketing campaigns. This could be in terms of increased lead generation or improved market penetration.
Showcase Team Leadership Experience: Detail your experience managing and mentoring teams. Highlight how you foster collaboration and drive high performance, as this is crucial for the Marketing Director role.
How to prepare for a job interview at Brooks & Associates Public Relations
✨Showcase Your B2B Marketing Experience
Make sure to highlight your previous experience in B2B marketing, especially within the consumer medical devices or healthcare sectors. Be prepared to discuss specific campaigns you've led and the results achieved, as this will demonstrate your capability to drive the marketing strategy for their products.
✨Demonstrate Leadership Skills
As a Marketing Director, you'll be managing a team of 5+. Share examples of how you've successfully led and mentored teams in the past. Discuss your approach to fostering a collaborative culture and how you align team goals with business objectives.
✨Prepare for Data-Driven Discussions
Since the role requires a data-driven approach, be ready to talk about how you've used market research and analytics to inform your marketing strategies. Bring examples of how you've optimised campaigns based on data insights to enhance lead generation.
✨Understand Account-Based Marketing (ABM)
Familiarise yourself with ABM strategies, as they are crucial for engaging key business customers. Be prepared to discuss how you've implemented ABM in previous roles and the impact it had on building relationships with stakeholders like retailers and distributors.
