Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead a team to grow supporter acquisition through innovative testing and marketing strategies.
- Company: Join Brooke, a diverse organization focused on impactful fundraising and communications.
- Benefits: Enjoy flexible working options and a supportive, inclusive environment.
- Why this job: Make a real difference while shaping a 5-year growth strategy in a collaborative culture.
- Qualifications: Experience in channel marketing, DRTV, digital, and project management is essential.
- Other info: We encourage applications from under-represented groups, especially candidates under 25.
The predicted salary is between 36000 - 60000 £ per year.
This is an exciting and challenging position, which will be pivotal in growing the acquisition programme as part of our 5-year strategy. Managing the A&W team and collaborating with others across the Fundraising and Communications Directorate, you'll help to optimise acquisition activity as we scale up investment in this area. This is an opportunity for someone to help make a real difference to a varied programme using a test and learn approach.
The Supporter Acquisition Manager (SAM) leads a team of two Senior Officers to grow our new supporters through delivery of annual testing plans across all acquisition products and channels. The SAM is responsible for the largest budget within the FundComm department. They play an instrumental role in shaping and delivering the 5 year growth strategy and are key to making it a success. A focus of the role to support this growth involves managing cross-team projects – inline with Brooke’s project management framework – to design, test and roll out new creatives and products that attract and retain higher volumes of new supporters. This will include our regular giving product, as well as introducing a brand new prize led product such as raffle or lottery.
Criteria
We’re looking for a strong and collaborative project manager with good all-round experience of channel marketing for acquisition. Experience in delivering DRTV and digital are essential and experience developing RG or prize-led products is desirable.
You will need to be confident setting and managing budgets and KPIs and able to accurately forecast and report against large budgets across multiple products and channels. This includes using a data-led approach towards strategic annual planning, budgets and operational plans for your area, with your team’s input. You will know how to operationalise and optimise these plans through a test and learn approach and help champion and embed a testing culture across wider teams as well. You’ll also be an organised individual with excellent communication and analytical skills, who enjoys working across teams to deliver best in class products and integrated appeals. You will use your knowledge of the supporter engagement funnel to drive growth through integrated campaigns, working closely with Brand MarComms team to ensure awareness activity, targeting and organic channels all align to support acquisition objectives.
At Brooke, we celebrate diversity and the creative new ideas it brings. We actively encourage applications from all backgrounds, in particular global majority candidates, candidates from a social mobility background, disabled and neuro-diverse candidates, and candidates under 25 as these groups are currently under-represented at Brooke.
We are aware that studies have shown that women and global majority candidates are less likely to apply for a role if they feel they do not meet the full criteria of the job description. If you feel you meet the majority of the criteria, we would love to hear from you.
We offer a variety of flexible working options to best support our staff and to ensure our working practices are as inclusive as possible.
Closing date: 19th January 2025 (this role may close early depending on the response)
Supporter Acquisition Manager employer: Brooke
Contact Detail:
Brooke Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Supporter Acquisition Manager
✨Tip Number 1
Familiarize yourself with the latest trends in supporter acquisition and channel marketing. Understanding what works in DRTV and digital marketing will give you an edge when discussing strategies during interviews.
✨Tip Number 2
Showcase your project management skills by preparing examples of successful cross-team collaborations. Highlight how you’ve managed budgets and KPIs in previous roles to demonstrate your capability in handling large financial responsibilities.
✨Tip Number 3
Be ready to discuss your experience with a test and learn approach. Prepare specific instances where you implemented this strategy to optimize campaigns, as it aligns closely with the role's focus on growth through experimentation.
✨Tip Number 4
Research Brooke’s current acquisition products and any recent campaigns they’ve launched. Being knowledgeable about their initiatives will not only show your interest but also allow you to suggest innovative ideas during your interview.
We think you need these skills to ace Supporter Acquisition Manager
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description for the Supporter Acquisition Manager position. Understand the key responsibilities, required skills, and the overall mission of the organization to tailor your application effectively.
Highlight Relevant Experience: In your CV and cover letter, emphasize your experience in channel marketing, project management, and any specific achievements related to DRTV and digital campaigns. Use concrete examples to demonstrate how you've successfully managed budgets and KPIs in previous roles.
Showcase Your Analytical Skills: Since the role requires a data-led approach, make sure to include examples of how you've used data to inform strategic planning and decision-making. Highlight any experience you have with forecasting and reporting on large budgets.
Express Your Collaborative Spirit: The job emphasizes collaboration across teams. In your application, mention instances where you've worked effectively with others to achieve common goals, particularly in developing integrated campaigns or new products.
How to prepare for a job interview at Brooke
✨Showcase Your Project Management Skills
As a Supporter Acquisition Manager, you'll be leading a team and managing cross-team projects. Be prepared to discuss your previous project management experiences, particularly how you've successfully delivered on budgets and KPIs in similar roles.
✨Demonstrate Your Data-Driven Approach
This role emphasizes a data-led approach to strategic planning. Be ready to share examples of how you've used data to inform your decisions, optimize campaigns, and drive growth in past positions.
✨Highlight Your Experience with Acquisition Channels
Since the position requires experience in channel marketing for acquisition, make sure to discuss your familiarity with DRTV and digital channels. Provide specific examples of successful campaigns you've managed in these areas.
✨Emphasize Collaboration and Communication
You'll be working closely with various teams, so it's crucial to demonstrate your collaborative spirit. Share instances where you've effectively communicated and worked with others to achieve common goals, especially in a fundraising context.
