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- Tasks: Lead DRTV and optimize acquisition activities to grow our program.
- Company: Join Brooke, a diverse organization focused on impactful fundraising campaigns.
- Benefits: Enjoy flexible working options and a supportive, inclusive environment.
- Why this job: Make a real difference with innovative campaigns and a collaborative team culture.
- Qualifications: Experience in DRTV and strong analytical skills are essential.
- Other info: We encourage applications from under-represented groups, especially candidates under 25.
The predicted salary is between 36000 - 60000 £ per year.
This is an exciting and challenging position, which will be pivotal in growing the acquisition programme as part of our 5-year strategy. Working closely with the rest of the A&W team and wider stakeholders, such as the Communications team, media and creative agencies, you'll help to optimise acquisition activity as we scale up investment in this area. This is an opportunity for someone to help make a real difference to a varied programme using a test and learn approach.
In addition to leading DRTV, this role also involves delivering a variety of other important activity as required, such as inserts and welcome journeys. There are opportunities to turn your hand to a range of channels and product promotion as we aim to scale up channels such as inserts.
Criteria
We’re looking for an enthusiastic and highly organised individual with excellent communication and analytical skills. You’ll enjoy looking for ways to optimise all elements of campaigns from creative, content and media testing and able to act as a key point of knowledge in this area. Experience of DRTV is required, with an understanding of individual giving fundraising KPIs, including in relation to: DRTV, print, telemarketing, email and landing pages. You will be confident working with data with attention to detail and accuracy, from briefing data criteria for emails to using excel to review and share results. You will also be able to engage wider stakeholders in our acquisition testing plan development, providing clear regular communication to update on progress and learnings.
Most importantly, you’ll be keen to deliver insight and audience-led, best in class fundraising campaigns to help Brooke realise an ambitious acquisition growth programme.`
At Brooke, we celebrate diversity and the creative new ideas it brings. We actively encourage applications from all backgrounds, in particular global majority candidates, candidates from a social mobility background, disabled and neuro-diverse candidates, and candidates under 25 as these groups are currently under-represented at Brooke.
We are aware that studies have shown that women and global majority candidates are less likely to apply for a role if they feel they do not meet the full criteria of the job description. If you feel you meet the majority of the criteria, we would love to hear from you.
We offer a variety of flexible working options to best support our staff and to ensure our working practices are as inclusive as possible.
Closing date: 19th January 2025 (this role may closed early depending on the response)
Senior Digital Acquisition and Welcome Officer (DRTV & Print Lead) employer: Brooke
Contact Detail:
Brooke Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Digital Acquisition and Welcome Officer (DRTV & Print Lead)
✨Tip Number 1
Familiarize yourself with the latest trends in DRTV and print marketing. Understanding what works in these channels will help you speak confidently about your ideas during the interview.
✨Tip Number 2
Prepare to discuss specific examples of how you've optimized campaigns in the past. Highlight your analytical skills and how you've used data to drive decisions, as this is crucial for the role.
✨Tip Number 3
Show your enthusiasm for collaboration by thinking of ways you can engage with different stakeholders. Be ready to share ideas on how to improve communication and testing plans within the team.
✨Tip Number 4
Research Brooke's mission and values thoroughly. Being able to articulate how your personal values align with theirs will demonstrate your genuine interest in contributing to their ambitious acquisition growth programme.
We think you need these skills to ace Senior Digital Acquisition and Welcome Officer (DRTV & Print Lead)
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description. Understand the key responsibilities and required skills, especially focusing on DRTV experience and analytical skills.
Tailor Your CV: Customize your CV to highlight relevant experience in digital acquisition, campaign optimization, and any specific achievements related to DRTV and fundraising KPIs.
Craft a Compelling Cover Letter: Write a cover letter that showcases your enthusiasm for the role and how your background aligns with the company's goals. Mention your experience with data analysis and stakeholder engagement.
Highlight Diversity and Inclusion: If applicable, share your unique perspective or experiences that contribute to diversity and inclusion. This aligns with Brooke's commitment to celebrating diverse backgrounds.
How to prepare for a job interview at Brooke
✨Show Your Passion for Acquisition
Make sure to express your enthusiasm for digital acquisition and how it aligns with the company's 5-year strategy. Share specific examples of past campaigns you've worked on and how they contributed to growth.
✨Demonstrate Analytical Skills
Prepare to discuss your experience with data analysis, especially in relation to DRTV and other fundraising KPIs. Be ready to explain how you've used data to optimize campaigns and what tools you are familiar with, like Excel.
✨Engage with Stakeholders
Highlight your ability to communicate effectively with various stakeholders. Discuss how you've collaborated with teams such as communications, media, and creative agencies in previous roles to achieve campaign goals.
✨Emphasize a Test and Learn Approach
Be prepared to talk about your experience with testing and learning in campaign management. Share examples of how you've implemented this approach to improve campaign performance and adapt strategies based on insights.
