Category Lead - Accessories in London

About Brompton Bicycle

Brompton Bicycle is a British icon. Since 1975 we have designed and hand‑built the world’s most refined folding bicycle in our London factory, selling in over 45 countries to riders who refuse to compromise between city living and genuine cycling pleasure. We are a company driven by craft, engineering obsession and a belief that urban mobility should be both practical and joyful. As we scale our global ambitions - expanding our product portfolio, entering new markets and investing in our next generation of platforms - we are creating this senior commercial leadership role to own the category that is at the very heart of everything we do.

Role Purpose

The Category Lead - Accessories is a leadership role with end-to-end accountability for the global success of Brompton's Accessories category - spanning bags, luggage, locks, lights, helmets, urban cycling apparel, lifestyle wear and branded gifting. As part of the whole category team under the Go to Market department, you will be the single global owner of category performance, integrating product, brand and partnership inputs into clear commercial decisions that drive profitable, sustainable growth. This is a role for a commercially rigorous, creatively minded leader who is equally comfortable curating a desirable, brand‑enhancing range and holding themselves accountable for near‑term trading performance. You will work across the full commercial cycle - from range architecture and partnership strategy through to pricing, trading and regional execution - influencing senior stakeholders across Product, Brand, Marketing, Retail, eCommerce and regional teams worldwide.

Key Responsibilities

• Category Strategy & Commercial Direction
  • Owning the end-to-end commercial strategy for the Accessories and Clothing category, including bags, luggage, locks, lights, helmets, urban cycling apparel, lifestyle wear and branded gifting.
  • Defining and managing the range architecture - balancing Brompton-designed own‑brand product with carefully curated third‑party brand partnerships - ensuring the full offer is coherent, desirable and profitable.
  • Translating business strategy into category‑level commercial commitments that are coherent across all markets.
• Market Insight & Opportunity Definition
  • Conduct consumer and market trend research to identify new product opportunities - drawing on urban fashion trends, cycling culture, sustainability movements and Brompton's global community.
  • Translate insight into clear strategic choices about where to compete, where not to compete, and which customer segments and use‑cases to prioritise.
  • Ensure the category strategy is driven by data and commercial reality, not assumptions.
• Partnerships, Pricing and Range Planning
  • Identify, evaluate and negotiate strategic brand partnerships and licensing opportunities that complement the Brompton brand, managing relationships with partner brands end-to-end.
  • Develop the pricing architecture and margin strategy across the full category, including promotional planning, seasonal markdowns and clearance protocols.
  • Challenge and refine range and partnership plans to ensure credibility, consistency, and alignment to category strategy.
• Global Leadership & Market Integration
  • Support the expansion of the Accessories and Clothing category into new markets, working with regional commercial teams to adapt the range where necessary for local tastes and climates.
  • Align regional delivery with global category strategy, working directly with regional leaders to validate plans and identify risks early.
  • Be the connective tissue between global commercial ambition and local market execution.
• Portfolio & Lifecycle Management
  • Lead the product development process for own‑brand accessories and apparel, collaborating with Brompton's in‑house design team and external manufacturers to bring new products from concept to market.
  • Own range structure and complexity management across own‑brand and partner‑brand lines.
  • Ensure the range remains coherent, differentiated and commercially viable at all times.
• Commercial Inputs to Product Development
  • Provide clear commercial guardrails to design and partnership discussions - including margin requirements, market timing constraints and demand assumptions.