C ategory Director - Bikes
About Brompton Bicycle
Brompton Bicycle is a British icon. Since 1975 we have designed and hand-built the world’s most refined folding bicycle in our London factory, selling in over 45 countries to riders who refuse to compromise between city living and genuine cycling pleasure. We are a company driven by craft, engineering obsession and a belief that urban mobility should be both practical and joyful.
As we scale our global ambitions - expanding our product portfolio, entering new markets and investing in our next generation of platforms - we are creating this senior commercial leadership role to own the category that is at the very heart of everything we do.
Role Purpose
The C ategory Director - Bikes is a leadership role with end-to-end accountability for the global success of Brompton’s Bikes category. As part of the whole category team under the Go to Market department, y ou will be the global owner of category performance, integrating product, market and operational inputs into clear commercial decisions that drive profitable, sustainable growth . The Category team will be a trio with the Product Director and Marketing le ad for the bike category.
This is a role for a commercially rigorous, strategically sharp leader who is equally comfortable setting long-term category direction and holding themselves accountable for near-term performance. You will work across the full commercial cycle - from portfolio strategy and pricing architecture through to volume planning, inventory management and regional execution - influencing senior stakeholders across Product, Brand, Operations and regional teams worldwide.
Key Responsibilities
Category Strategy & Commercial Direction
- Setting the long-term category direction across range architecture, pricing and segmentation, channels and route-to-market, and geographic prioritisation
- Balancing platform investment, portfolio shape, and market opportunity to deliver sustainable revenue growth and margin improvement
- Translating business strategy into category-level commercial commitments that are coherent across all markets
Market Insight & Opportunity Definition
- Develop and maintain the company’s view of total addressable market (TAM), growth dynamics, and regional opportunity
- Translate insight into clear strategic choices about where to compete, where not to compete, and which customer segments and use-cases to prioritise
- Ensure the category strategy is driven by data and commercial reality, not assumptions
Volume Planning & Forecasting
- Set the initial global category plan, integrating product roadmap inputs, market demand signals, and regional constraints
- Challenge and refine regional forecasts to ensure credibility, consistency, and alignment to category strategy
- Own the base business forecast across existing product lines, and ensure new product plans are underpinned by realistic demand assumptions
Global Leadership & Market Integration
- Set category targets and align regional delivery, working directly with regional leaders to validate plans, identify risks early, and drive corrective action
- Hold regions accountable for delivery against agreed targets, while supporting with clear range guidance, pricing discipline, and commercial clarity
- Be the connective tissue between global commercial ambition and local market execution
Portfolio & Lifecycle Management
- Own platform and product family strategy, SKU rationalisation, and complexity management
- Drive lifecycle decisions across new product introduction, ramp-up and scaling, and phase-out and exit
- Ensure the range remains coherent, differentiated and commercially viable at all times
Commercial Inputs to Product Development
- Provide clear commercial guardrails to the Product team - including margin requirements, market timing constraints, and demand assumptions
- Lead commercial input into New Product Introduction (NPI) business cases and investment decisions
- Ensure every product decision is commercially viable , aligned to category strategy, and supported by credible demand
Inventory Ownership
Own total stock levels and working capital outcomes for the Bikes category
Manage range balance across platforms and models throughout lifecycle transition s
Work in p
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