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- Tasks: Manage and optimise paid search campaigns to drive performance and growth.
- Company: Join a dynamic digital marketing team in a fast-growing company.
- Benefits: Competitive salary, flexible working, and opportunities for professional development.
- Why this job: Make a real impact on global campaigns and shape the brand's digital future.
- Qualifications: Experience with Google Ads and a strong analytical mindset.
- Other info: Exciting opportunity to work in a collaborative and entrepreneurial environment.
The predicted salary is between 30000 - 50000 £ per year.
We’re looking for a results-driven and analytical Paid Search Executive to join our Digital Marketing team during an exciting period of transformation and growth. Reporting to the Global Search Marketing Manager, you’ll play a vital role in the day-to-day management and optimisation of our paid search campaigns, our largest and fastest-growing channel.
Following a recent move to bring all paid media activity in-house, we’ve already seen exceptional performance gains and are now focused on scaling further. This is an opportunity to make a meaningful impact in a high-growth environment, working on global campaigns across the US, APAC, UK, and EU.
You’ll support the end-to-end execution of Paid Search and YouTube campaigns, working closely with the Paid Social, ECOM and wider marketing teams. With a strong eye for numbers and strategic thinking, you’ll interpret campaign data into actionable insights to drive performance, efficiency, and growth of our DTC proposition.
This is more than just a role, it’s a chance to contribute to global product launches, test cutting-edge marketing strategies, and be part of a fast-paced, entrepreneurial culture where your ideas and execution will shape the brand’s digital future.
Key Responsibilities- Execute and optimise paid search campaigns using tools such as Google Ads, Search Ads 360, and Squared.IO to deliver on budget and KPI targets.
- Conduct daily performance checks and routine maintenance to ensure campaigns run efficiently and effectively.
- Develop compelling, brand-aligned ad copy in line with our evolving brand platform – Life Unfolded.
- Collaborate with the Paid Social team to support full-funnel, cross-platform strategies and asset sharing.
- Work alongside our Data Analyst to identify performance trends and growth opportunities through data analysis and insight generation.
- Contribute to the testing and development roadmap by trialling new strategies and initiatives across multiple markets.
- Support strategic planning and innovation efforts aimed at improving account performance and scalability.
- Perform regular campaign audits, A/B testing, and ad experiments to drive continual improvement.
- Assist with the optimisation and maintenance of Google Merchant Center stores and test feed-based strategies.
- Collaborate with the CRM team to refine and test audience targeting approaches to enhance efficiency and effectiveness.
- Maintain a proactive, insight-driven approach to ad copy and landing page testing with the goal of increasing conversion rates.
- Utilise tools such as Squared.IO to optimise our accounts through strategic changes and optimisations and using a new platform, Motion, to review YouTube creative performance and report on outcomes.
- Hands-on experience managing campaigns in Google Ads and Search Ads 360.
- Experience with YouTube, Discovery, Smart Shopping, and Performance Max (PMAX) campaigns is a strong plus.
- Demonstrated ability to build, launch, and optimise search campaigns with a focus on measurable outcomes.
- Solid understanding of audience targeting, both in-platform and via first-party data.
- Strong analytical mindset, with the ability to translate data into strategic actions.
- A self-starter with a commercial mindset and a proactive approach to problem-solving.
- Familiarity with tools such as Motion, Squared.IO, Google Tag Manager, and Google Merchant Center is advantageous.
Paid Search Executive in London employer: Brompton Bicycle
Contact Detail:
Brompton Bicycle Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Search Executive in London
✨Tip Number 1
Get to know the company inside out! Research their recent campaigns, values, and culture. This way, when you get that interview, you can show them you’re not just another candidate but someone who genuinely cares about their mission.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. A friendly chat can sometimes lead to insider info or even a referral, which can give you a leg up in the application process.
✨Tip Number 3
Prepare for those tricky interview questions! Think about how your skills in managing Google Ads and optimising campaigns can directly benefit their growth. Use specific examples from your past experiences to back up your claims.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email reiterating your excitement about the role can keep you fresh in their minds. Plus, it shows you’re proactive and genuinely interested in joining their team.
We think you need these skills to ace Paid Search Executive in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Paid Search Executive role. Highlight your experience with Google Ads and any relevant campaigns you've managed. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for digital marketing and how you can contribute to our team. Be sure to mention specific tools and strategies you’ve used in the past that relate to the job.
Showcase Your Analytical Skills: Since this role requires a strong analytical mindset, don’t forget to include examples of how you've used data to drive campaign performance. We love seeing numbers and results, so make them pop!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at Brompton Bicycle
✨Know Your Tools
Make sure you’re familiar with Google Ads, Search Ads 360, and any other tools mentioned in the job description. Brush up on how to optimise campaigns and interpret data, as you’ll likely be asked about your hands-on experience with these platforms.
✨Showcase Your Analytical Skills
Prepare to discuss specific examples where you've used data to drive campaign performance. Think of times when you identified trends or made strategic decisions based on analytics. This will demonstrate your strong analytical mindset and ability to translate data into actionable insights.
✨Be Ready to Collaborate
Since this role involves working closely with various teams, be prepared to talk about your experience in cross-functional collaboration. Share examples of how you’ve worked with social media teams or data analysts to achieve common goals, highlighting your teamwork skills.
✨Bring Your Ideas
This position is all about innovation and testing new strategies. Come to the interview with a few ideas or strategies you think could benefit their paid search campaigns. This shows that you’re proactive and ready to contribute to their growth right from the start.
