At a Glance
- Tasks: Lead digital marketing initiatives and enhance online customer journeys for Brompton's retail partners.
- Company: Join Brompton, a global leader in folding bikes, committed to changing urban mobility.
- Benefits: Enjoy flexible working, competitive salary, generous leave, and discounts on bikes.
- Other info: Dynamic work environment with opportunities for personal development and career growth.
- Why this job: Be part of a passionate team driving innovation in the cycling lifestyle.
- Qualifications: Experience in digital marketing and strong content management skills required.
The predicted salary is between 34650 - 42350 £ per year.
About the Company
About Brompton
At Brompton, we believe in changing the way people move through cities.
Our iconic folding bike is designed, engineered, and built in London – and ridden across the world.
With a retail presence in nearly 50 countries, Brompton is more than a bike: it’s a global movement.
As we scale our brand worldwide, a Digital Retail Marketing Executive will ensure a consistent, compelling, and cohesive expression of the Brompton brand and its new
Life Unfolded positioning at every digital retail touchpoint.
The role
We are looking for a Digital Retail Marketing Executive to lead and execute the digital elements of Brompton's retail marketing strategy.
In this role, you will be responsible for maintaining brand consistency across our retail partner network and delivering digital marketing initiatives that drive engagement.
This includes managing Trade Communications through CRM and social channels, creating scalable partner toolkits, and ensuring a cohesive brand experience across digital touch points.
By collaborating with internal teams and external partners, you will support sell-through growth through our Partner Programme by enhancing the online customer journey and enabling partners with the assets, tools and best practices needed to deliver exceptional customer experiences.
Key Responsibilities
- Develop and manage digital communication channels with retail partners across EMEA, Asia, and North America, ensuring timely, consistent, and engaging communications.
- Monitor, analyse, and report on the performance of digital communication channels, providing actionable insights to support future marketing campaigns, product launches, and commercial initiatives.
- Create, maintain, and distribute digital partner toolkits, product assets, and campaign materials for owned retail, franchise, and dealer online channels.
- Support the digital presence of dealer and franchise e-commerce platforms, ensuring brand guidelines, pricing parity, and content standards are consistently maintained.
- Manage the digital asset library and Store IQ online content, ensuring partners have access to the latest approved marketing assets, product information, and campaign materials.
- Coordinate online product launches and always-on marketing campaigns in collaboration with the Retail Marketing Executive to deliver an integrated online and offline retail calendar.
- Track and evaluate the performance of online trade marketing campaigns, identifying opportunities to optimise future activity and improve sell-through across the partner network.
- Work closely with Regional Retail Managers and retail trainers to localise digital assets and campaigns, ensuring relevance for local markets while maintaining global brand consistency.
- WHAT SUCCESS LOOKS LIKE
- Improved digital communication across CRM & Social activities
- Partners consistently using current, on-brand digital assets.
- Improved online-to-store conversion and click-and-collect performance.
- A clean, up-to-date digital toolkit adopted across regions.
- Pricing and content compliance across partner online channels.
EXPERIENCE & SKILLS
- Experience in digital, e-commerce, or trade marketing, ideally premium or multi-channel.
- Strong content and asset management skills, with an eye for premium presentation and strong attention to detail
- Comfortable working with partners and regional teams.
- Analytical, able to read performance data and act on it.
- Organised, detail-oriented, and self-motivated to be successful
- Interest in cycling or lifestyle brands a plus.
Benefits at Brompton
Brompton offers you an excellent working environment with enthusiastic colleagues who get along, communicate and co-operate well with each other.
The working climate is informal, but we work hard.
Next to good terms of employment, Brompton offers you the opportunity to work in a responsible and challenging job within a dynamic, international and ambitious environment.
We are all proud to be part of Brompton Bicycle Ltd; we all share the same passion and dedication to the company and the product, despite any differences in cultural backgrounds and skills.
- 9 Day Fortnight – This is a flexible working pattern which individuals can opt in for where an employee works their contractual hours across 9 days instead of 10 days. (i. e. 80 hours across 9 days instead of 10 days).
This mean the individual would work an additional hour across Monday to Thursday (across the 2 week period) to gain their Friday off
- Annual Leave – 25 days annual leave, plus all UK bank holidays, prorated
- Competitive Salary – Plus workplace pension scheme and profit share bonus.
- Brompton Discount - Get ready to bike in style, as all employee’s receive up to 60% off their very own bike and accessories, plus there are discounts for your friends and family too.
- Staff Loan Bike – All employees are eligible to receive a Brompton Bicycle which they can use free of charge for up to 3 months
- Free Breakfast – Unlimited, all-day access to an array of fruit and cereal
- Breakout Areas – Unwind on the mezzanine floor which contains a ping-pong, foosball and pool table and other games like darts and a giant Connect-4!
- Learning and Development - Access to free Linked In Learning and opportunity to devote some of your time at work to personal development.
We value professional development and actively promote internal promotions and opportunities.
- Benefits - Workplace Pension Scheme, Flexible Working, Cycle to Work Scheme and other benefits.
- Mental Health – We provide access to a confidential EAP that offers counselling, resources and support for various mental health challenges.
- Paid Leave – We offer an enhanced Family, Paternity and Maternity leave pay.
- Diversity, Equality and Inclusion Commitment
Regardless of age, disability, race, gender, religion, sexual orientation, culture, educational background, parental status, neurodiversity or disability - whoever you are, if you’re passionate about your work, curious, relentless and customer-obsessed, we want to hear from you.
Digital Retail Marketing Executive in Greenford employer: Brompton Bicycle
Brompton is an exceptional employer that fosters a collaborative and innovative work culture, where your contributions directly impact the future of urban commuting. With a commitment to employee growth through access to learning resources and a flexible working environment, you will thrive in a dynamic team dedicated to crafting high-quality bicycles. Enjoy unique benefits like a 9-day fortnight, generous discounts on products, and a supportive atmosphere that values diversity and well-being.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Retail Marketing Executive in Greenford
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Brompton Bicycle and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Brompton Bicycle are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Brompton Bicycle on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Brompton Bicycle. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Retail Marketing Executive in Greenford
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Brompton Bicycle. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Brompton Bicycle:Show us that you’ve done your homework! In your application, briefly mention what you admire about Brompton Bicycle’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Brompton Bicycle
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Brompton Bicycle will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Brompton Bicycle, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
