Bike Product Manager in Greenford

The company has existed for 50 years to ‘create urban freedom for happier lives. By providing the means to travel and explore with a bike you can take anywhere and store anywhere, we make cities better places to live. Our high-quality products and market-leading brand combined with a global need for smarter urban transport means we are enjoying strong, sustained growth. To continue to thrive, we need great people who can innovate and deliver. We are a truly global company exporting 80% of our production to 45 countries around the world.

The role is a strategic product management role focused on maximising our existing bike models and driving new bike products to market as part of a wider roadmap.

Responsibilities of the role:

• Shape and execute the product strategy on bikes; aligning the company mission, objectives and product roadmap to make 5-star products that are commercially viable.
• Work closely with design and engineering teams to develop strong product propositions, and deliver a clear, competitive specification on each bike as part of the end-to-end product development process.
• Define user needs, product attributes and requirements and help shape key decisions on product specification and trade-offs required.
• Drive the business cases for new products including sales volumes, gross margin targets and help shape pricing across key projects.
• Monitor the market competitive landscape by assessing competitor products and strategies and identify opportunities for differentiation and market advantage.
• Conduct market research and synthesise insights to identify and champion consumer needs, emerging trends and product strategies.
• Track and analyse key performance indicators for the product lines, such as sales performance, customer feedback, and market trends.
• Identify and manage risks throughout the product lifecycle, balancing trade-offs and anticipating potential roadblocks.
• Own quarterly progress reports for their product line to senior stakeholders at Brompton including directors.
• Be the single source of truth on their project– owning the product documentation, specs and gate deliverables.
• Own the Bike product range – managing the product lifecycle including decisions on delisting of products, change requests and updates to existing lines.
• Support marketing and sales on new product go to market plans.
• Facilitate alignment between product, engineering, design, marketing, and sales teams to ensure successful product launches and lifecycle optimisation.
• Work closely with marketing and category teams to shape the range and optimise the 5-year plan.

Skills, Attributes and Qualifications:

• Product management experience – on physical, consumer goods with a preference to sporting or cycling.
• Commercial experience – with a focus on financials, pricing, volumes and GM/profit targets.
• A proven track record in forecasting demand for new products; able to triangulate data and insights.
• Good analytical skills and methodical approach.
• An understanding of insight methods, trends and market data.
• A strong communicator, able to effectively influence and collaborate with a range of stakeholders.
• Resilient, self-motivated and able to work well under pressure.
• A passionate team player; entrepreneurial, and commercially savvy.
• Bachelor's degree in a relevant field, such as Business Administration, Product Design, Marketing, Engineering, or Product Management.
• Proven experience (3+ years) in product management or a related role in a consumer goods sector.
• Strong understanding of PowerPoint, Excel etc.

Desirable Skills and Attributes:

• Working in or with the China market.
• Experience with physical and digital products.
• Understanding and application of AI tools into product management.
• A strong knowledge and passion for cycling, with a deep understanding of the cycling market, trends, and customer preferences.

What We Offer: Joining Brompton means joining a company where craft, ambition and purpose sit side by side. We offer a competitive salary and performance-related bonus, generous pension contribution, private medical insurance, 25 days' annual leave plus UK public holidays, a Brompton bicycle through our employee hire scheme, employee discount on all Brompton products and accessories, access to our London headquarters and a vibrant, passionate team, and the opportunity to shape the commercial future of one of Britain's most iconic brands.