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For Companies At a Glance
- Tasks: Analyse data to enhance ecommerce user journeys and report on key performance indicators.
- Company: Brompton Bicycle is a London-based icon of innovative urban mobility since 1975.
- Benefits: Enjoy a full-time role with opportunities for remote work and collaboration with international teams.
- Why this job: Join a dynamic team to make city cycling smarter while developing your analytical skills.
- Qualifications: Experience in Ecommerce Data Analysis and expertise in Google Analytics 4 are essential.
- Other info: This role offers a chance to impact a global brand's digital experience.
The predicted salary is between 36000 - 60000 £ per year.
Join to apply for the Global E-Commerce Data Analyst role at Brompton Bicycle.
About Brompton
Brompton Bicycle is a symbol of innovative urban mobility, founded in London in 1975. Known for its recognizable design and commitment to making city cycling smarter and more accessible, Brompton has become a global icon.
Role Overview
As a Global E-Commerce Analyst, you will leverage data insights from Google Analytics 4 (GA4), heatmaps, and user analytics to improve user journeys and report on KPIs. You will generate reports to enhance conversion rates, average order value, and revenue, contributing to our website functionality roadmap and collaborating with international teams to optimize our digital user experience.
Key Responsibilities
– Analyze data to identify improvement areas in ecommerce user journeys.
– Report on KPIs, providing insights for short-term and long-term strategies.
– Collaborate on website functionality and digital experience enhancements.
– Own GA4 analytics implementation and serve as the main contact for related queries.
– Develop and maintain dashboards for actionable insights aligned with ecommerce goals.
Ideal Candidate
– Proven experience as an Ecommerce Data Analyst, understanding core KPIs that drive growth.
– Deep expertise in Google Analytics 4, including successful implementation.
– Strong analytical skills with the ability to turn data into actionable insights.
– Experience with A/B testing and data visualization tools like PowerBI.
– Excellent communication skills for technical and non-technical audiences.
– Background in growing premium brands through analytics.
Systems and Skills
– Essential: Google Analytics, A/B testing platforms, SQL.
– Preferred: Cloud platforms like Databricks, familiarity with SaaS ecommerce platforms.
Additional Details
– Employment Type: Full-time
– Job Function: Information Technology
– Industry: Manufacturing
– Seniority Level: Not Applicable
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Global E-Commerce Data Analyst employer: Brompton Bicycle
Contact Detail:
Brompton Bicycle Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global E-Commerce Data Analyst
✨Tip Number 1
Familiarise yourself with Google Analytics 4 (GA4) and its features. Since this role heavily relies on GA4, having a solid understanding of its functionalities will not only help you in the interview but also demonstrate your commitment to mastering the tools used at Brompton.
✨Tip Number 2
Brush up on your A/B testing knowledge. Being able to discuss past experiences where you've successfully implemented A/B tests will show your practical understanding of how to optimise user journeys and improve conversion rates.
✨Tip Number 3
Prepare to discuss how you've used data visualisation tools like PowerBI in previous roles. Being able to present data insights clearly is crucial for this position, so showcasing your ability to communicate complex information effectively will set you apart.
✨Tip Number 4
Research Brompton Bicycle's brand and its approach to e-commerce. Understanding their unique selling points and how they leverage data to enhance user experience will allow you to tailor your discussions and show genuine interest in contributing to their goals.
We think you need these skills to ace Global E-Commerce Data Analyst
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Global E-Commerce Data Analyst position. Familiarise yourself with key terms like Google Analytics 4, KPIs, and A/B testing.
Tailor Your CV: Customise your CV to highlight relevant experience in e-commerce analytics, particularly your expertise with Google Analytics 4 and any previous work with data visualisation tools like PowerBI. Make sure to showcase your analytical skills and any successful projects.
Craft a Compelling Cover Letter: Write a cover letter that connects your background to Brompton's mission and the specific role. Emphasise your passion for data-driven decision-making and how your skills can contribute to enhancing user journeys and conversion rates.
Proofread and Edit: Before submitting your application, carefully proofread your CV and cover letter. Look for any spelling or grammatical errors, and ensure that your documents are clear and professional. A polished application reflects your attention to detail.
How to prepare for a job interview at Brompton Bicycle
✨Showcase Your Analytical Skills
Be prepared to discuss specific examples of how you've used data to drive decisions in previous roles. Highlight your experience with Google Analytics 4 and any relevant tools, as this will demonstrate your capability to analyse ecommerce user journeys effectively.
✨Understand Brompton's Brand
Familiarise yourself with Brompton Bicycle's history, values, and products. Understanding their commitment to urban mobility and how they position themselves in the market will help you align your answers with their brand ethos during the interview.
✨Prepare for Technical Questions
Expect questions related to GA4 implementation and A/B testing methodologies. Brush up on your technical knowledge and be ready to explain how you would approach specific scenarios or challenges that may arise in the role.
✨Communicate Clearly
Since the role requires collaboration with both technical and non-technical teams, practice explaining complex data insights in simple terms. This will showcase your excellent communication skills and your ability to bridge the gap between different audiences.
