Digital Marketing Officer

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Direct message the job poster from Bromley Court Hotel

About Us:

The Bromley Court Hotel is a 4-star property with 111 well-appointed bedrooms and 9 versatile event rooms accommodating 10 to 200 guests. We pride ourselves on delivering exceptional guest experiences and memorable events.

The Role:

We are seeking a dynamic and results-oriented Digital Marketing Officer to join our team. You will be responsible for managing and optimising our website, maintaining hotel information on affiliate sites, and executing data-driven marketing strategies. This role requires expertise in paid digital campaigns, SEO, CRM management, and graphic design for various marketing channels.

Key Responsibilities:

• Ensure the business is achieving the targets and requirements set out in the Marketing Plan
• Manage and optimise the hotel’s website and affiliate listings
• Plan and execute regular email marketing communications. Oversee automated guest communication making recommendations and adjustments as required.
• Create graphics for events, paid social, display advertising, and retargeting
• Develop and execute paid performance strategies to achieve marketing objectives
• Lead the SEO strategy to achieve strong organic rankings
• Analyse campaign performance and provide actionable insights
• Manage budgets and targets for performance marketing to meet revenue goals
• Collaborate with Sales and Revenue teams to optimise to increase direct bookings
• Work closely with key digital suppliers, sharing ideas, assimilating results, and driving success
• Utilise all digital channels available to market each hotel’s events calendar to maximise sales
• Full ownership of CRM system and collection of guest data, ensuring its maximum potential
• Assist in the creation of regular campaign reporting to be distributed to management

About You:

• Proven experience in performance marketing with a passion for digital marketing
• Experience of two or more years using Adobe Illustrator
• Strong analytical skills with proficiency in Google Analytics
• Experience with performance marketing platforms (Google Ads, Bing Ads, and Facebook Ads)
• Robust understanding of SEO and its integration with PPC strategies
• Proficient in CRM and e-commerce optimization practices
• Previous experience in the hospitality industry would be useful

If you are a creative and data-driven marketer who thrives in a fast-paced environment, we would love to hear from you.

Seniority level

• Entry level

Employment type

• Full-time

Industries

• Hospitality

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