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- Tasks: Manage and optimize our website, execute data-driven marketing strategies, and create engaging graphics.
- Company: Join the Bromley Court Hotel, a 4-star property known for exceptional guest experiences.
- Benefits: Enjoy a competitive salary of £32k plus incentives and a dynamic work environment.
- Why this job: Be part of a creative team that values innovation and drives impactful marketing strategies.
- Qualifications: 2+ years in performance marketing, strong analytical skills, and proficiency in Adobe Illustrator required.
- Other info: Experience in hospitality is a plus; we value creativity and data-driven decision-making.
The predicted salary is between 19200 - 28800 £ per year.
Job Title: Digital Marketing Officer Location: Bromley Court Hotel Salary: £32k per annum plus incentive. About Us: The Bromley Court Hotel is a 4-star property with 111 well-appointed bedrooms and 9 versatile event rooms accommodating 10 to 200 guests. We pride ourselves on delivering exceptional guest experiences and memorable events. The Role: We are seeking a dynamic and results-oriented Digital Marketing Officer to join our team. You will be responsible for managing and optimising our website, maintaining hotel information on affiliate sites, and executing data-driven marketing strategies. This role requires expertise in paid digital campaigns, SEO, CRM management, and graphic design for various marketing channels. Key Responsibilities: * Ensure the business is achieving the targets are requirements set out in the Marketing Plan * Manage and optimise the hotel\’s website and affiliate listings * Plan and execute regular email marketing communications. Oversee automated guest communication making recommendations and adjustments as required. * Create graphics for events, paid social, display advertising, and retargeting * Develop and execute paid performance strategies to achieve marketing objectives * Lead the SEO strategy to achieve strong organic rankings * Analyse campaign performance and provide actionable insights * Manage budgets and targets for performance marketing to meet revenue goals * Collaborate with Sales and Revenue teams to optimise to increase direct bookings * Work closely with key digital suppliers, sharing ideas, assimilating results, and driving success * Utilise all digital channels available to market each hotel\’s events calendar to maximise sales * Full ownership of CRM system and collection of guest data, ensuring its maximum potential * Assist in the creation of regular campaign reporting to be distributed to management About You: * Proven experience in performance marketing with a passion for digital marketing * Experience of two or more years using Adobe Illustrator * Strong analytical skills with proficiency in Google Analytics * Experience with performance marketing platforms (Google Ads, Bing Ads, and Facebook Ads) * Robust understanding of SEO and its integration with PPC strategies * Proficient in CRM and e-commerce optimization practices * Previous experience in hospitality would be useful If you are a creative and data-driven marketer who thrives in a fast-paced environment, we would love to hear from you
Digital Marketing Officer employer: Bromley Court Hotel
Contact Detail:
Bromley Court Hotel Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Officer
✨Tip Number 1
Familiarize yourself with the Bromley Court Hotel's brand and values. Understanding their commitment to exceptional guest experiences will help you tailor your approach during interviews and demonstrate how your skills align with their mission.
✨Tip Number 2
Showcase your experience with performance marketing by preparing specific examples of successful campaigns you've managed. Be ready to discuss the strategies you used, the results achieved, and how they can be applied to the hotel’s marketing objectives.
✨Tip Number 3
Brush up on your SEO and PPC knowledge, especially in relation to the hospitality industry. Being able to speak confidently about how you can improve the hotel's online visibility and direct bookings will set you apart from other candidates.
✨Tip Number 4
Prepare to discuss your proficiency with tools like Google Analytics and Adobe Illustrator. Highlight how you've used these tools to analyze data and create compelling graphics that drive engagement and conversions in past roles.
We think you need these skills to ace Digital Marketing Officer
Some tips for your application 🫡
Understand the Role: Make sure to thoroughly read the job description for the Digital Marketing Officer position. Highlight key responsibilities and required skills, and think about how your experience aligns with them.
Tailor Your CV: Customize your CV to reflect your relevant experience in digital marketing, especially focusing on performance marketing, SEO, and graphic design. Use specific examples that demonstrate your achievements in these areas.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of the hospitality industry. Mention specific campaigns or projects you've worked on that relate to the responsibilities listed in the job description.
Showcase Your Skills: In your application, emphasize your proficiency with tools like Google Analytics, Adobe Illustrator, and performance marketing platforms. Provide examples of how you've used these tools to achieve results in previous roles.
How to prepare for a job interview at Bromley Court Hotel
✨Showcase Your Digital Marketing Expertise
Be prepared to discuss your previous experience in performance marketing. Highlight specific campaigns you've managed, focusing on the results achieved and the strategies you employed. This will demonstrate your capability to meet the role's requirements.
✨Familiarize Yourself with SEO and PPC Strategies
Since the role requires a strong understanding of SEO and its integration with PPC, brush up on current trends and best practices. Be ready to share examples of how you've successfully implemented these strategies in past roles.
✨Demonstrate Your Analytical Skills
The job emphasizes the importance of data-driven decision-making. Prepare to discuss how you've used tools like Google Analytics to analyze campaign performance and derive actionable insights. This will show your analytical mindset.
✨Prepare Creative Ideas for Marketing Campaigns
As a Digital Marketing Officer, creativity is key. Think of innovative ideas for email marketing, social media campaigns, or event promotions that could benefit the hotel. Presenting fresh concepts will highlight your proactive approach and passion for the role.
