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- Tasks: Manage and optimize our website, execute data-driven marketing strategies, and create engaging graphics.
- Company: Join the Bromley Court Hotel, a 4-star property known for exceptional guest experiences.
- Benefits: Enjoy a competitive salary of £32k plus incentives in a dynamic work environment.
- Why this job: Be part of a creative team that values innovation and drives impactful marketing strategies.
- Qualifications: 2+ years in performance marketing, strong analytical skills, and proficiency in Adobe Illustrator required.
- Other info: Experience in hospitality is a plus; thrive in a fast-paced, collaborative atmosphere.
Job Title: Digital Marketing Officer Location: Bromley Court Hotel Salary: £32k per annum plus incentive. About Us: The Bromley Court Hotel is a 4-star property with 111 well-appointed bedrooms and 9 versatile event rooms accommodating 10 to 200 guests. We pride ourselves on delivering exceptional guest experiences and memorable events. The Role: We are seeking a dynamic and results-oriented Digital Marketing Officer to join our team. You will be responsible for managing and optimising our website, maintaining hotel information on affiliate sites, and executing data-driven marketing strategies. This role requires expertise in paid digital campaigns, SEO, CRM management, and graphic design for various marketing channels. Key Responsibilities: * Ensure the business is achieving the targets are requirements set out in the Marketing Plan * Manage and optimise the hotel's website and affiliate listings * Plan and execute regular email marketing communications. Oversee automated guest communication making recommendations and adjustments as required. * Create graphics for events, paid social, display advertising, and retargeting * Develop and execute paid performance strategies to achieve marketing objectives * Lead the SEO strategy to achieve strong organic rankings * Analyse campaign performance and provide actionable insights * Manage budgets and targets for performance marketing to meet revenue goals * Collaborate with Sales and Revenue teams to optimise to increase direct bookings * Work closely with key digital suppliers, sharing ideas, assimilating results, and driving success * Utilise all digital channels available to market each hotel's events calendar to maximise sales * Full ownership of CRM system and collection of guest data, ensuring its maximum potential * Assist in the creation of regular campaign reporting to be distributed to management About You: * Proven experience in performance marketing with a passion for digital marketing * Experience of two or more years using Adobe Illustrator * Strong analytical skills with proficiency in Google Analytics * Experience with performance marketing platforms (Google Ads, Bing Ads, and Facebook Ads) * Robust understanding of SEO and its integration with PPC strategies * Proficient in CRM and e-commerce optimization practices * Previous experience in hospitality would be useful If you are a creative and data-driven marketer who thrives in a fast-paced environment, we would love to hear from you
Digital Marketing Officer employer: Bromley Court Hotel
Contact Detail:
Bromley Court Hotel Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Officer
✨Tip Number 1
Familiarize yourself with the Bromley Court Hotel's brand and values. Understanding their commitment to exceptional guest experiences will help you tailor your approach during interviews and demonstrate how your skills align with their mission.
✨Tip Number 2
Showcase your experience with performance marketing by preparing specific examples of successful campaigns you've managed. Be ready to discuss the strategies you used, the results achieved, and how they can be applied to the hotel’s marketing objectives.
✨Tip Number 3
Brush up on your SEO and PPC knowledge, especially in relation to the hospitality industry. Being able to speak confidently about how you can improve the hotel's online visibility and direct bookings will set you apart from other candidates.
✨Tip Number 4
Network with professionals in the hospitality and digital marketing sectors. Engaging with industry peers can provide valuable insights and potentially lead to referrals that could enhance your application for this role.
We think you need these skills to ace Digital Marketing Officer
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, especially in performance marketing and SEO. Include specific examples of campaigns you've managed and the results achieved.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of the hospitality industry. Mention how your skills align with the responsibilities listed in the job description.
Showcase Your Skills: In your application, emphasize your proficiency in tools like Google Analytics, Adobe Illustrator, and performance marketing platforms. Provide examples of how you've used these tools to drive results.
Highlight Analytical Abilities: Since the role requires strong analytical skills, include specific instances where you've analyzed campaign performance and made data-driven decisions that led to improved outcomes.
How to prepare for a job interview at Bromley Court Hotel
✨Showcase Your Digital Marketing Expertise
Be prepared to discuss your previous experience in performance marketing. Highlight specific campaigns you've managed, the tools you used, and the results you achieved. This will demonstrate your capability to meet the role's requirements.
✨Demonstrate Analytical Skills
Since strong analytical skills are crucial for this position, come ready to discuss how you've used data to drive marketing decisions. Be familiar with Google Analytics and be prepared to share examples of how you've analyzed campaign performance.
✨Familiarize Yourself with SEO and PPC Strategies
Understand the relationship between SEO and PPC strategies, as this is a key aspect of the role. Be ready to discuss your approach to integrating these strategies and any successful outcomes you've achieved.
✨Prepare Creative Examples
As graphic design is part of the job, bring examples of your work using Adobe Illustrator. Discuss your creative process and how your designs have contributed to successful marketing campaigns.
