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- Tasks: Lead a dynamic marketing team to drive brand growth and customer engagement.
- Company: Bromcom, a family-owned leader in cloud-based education solutions.
- Benefits: Competitive salary, flexible working, and opportunities for professional development.
- Why this job: Make a real impact in the education sector while shaping marketing strategies.
- Qualifications: Proven marketing leadership experience and a passion for education.
- Other info: Join a supportive team with a focus on innovation and collaboration.
The predicted salary is between 43200 - 72000 £ per year.
This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board. Bromcom is a market leading UK cloud based integrated Management Information System (MIS) & Finance provider offering a One Stop Shop for schools, academies and Local Authorities. We are a family-owned business and are passionate about the core values on which the business has been built; loyalty, honesty, and offering true value to the education sector.
We are looking for an experienced, forward-thinking Head of Marketing to lead our demand generation, brand development and GTM strategies, working closely with sales operations and channel lead to support scalable, data-driven growth.
Role purposeThis is a pivotal leadership role to develop the marketing strategy and drive brand presence and lead generation. You will manage a high-performing marketing team, oversee marketing performance, lead GTM campaigns, and drive alignment between marketing, sales, product and customer success.
Marketing Leadership- Lead, develop and inspire the marketing team across content, digital, events, brand, and product marketing.
- Own and deliver the marketing strategy for customer acquisition, engagement and retention across schools, MATs, local authorities in the UK; with potential for deal-based marketing in overseas territories.
- Champion the Bromcom brand across touchpoints, ensuring consistent, compelling and audience-relevant messaging.
- Oversee the content calendar and campaign roadmap to align with product launches and market opportunities.
- Develop and deliver strategic PR and thought leadership, enhancing Bromcom's profile as a trusted partner in education.
- Report on key performance metrics across marketing, driving insights into what’s working and what needs change.
- Own lead scoring, segmentation and lifecycle management strategies.
- Ensure marketing activities deliver measurable ROI and contribute to business targets.
- Act as a key contributor to commercial strategy and cross-functional planning alongside senior leadership.
- Collaborate closely with Product, Customer Success and Support teams to ensure alignment on messaging, customer journeys and feedback loops.
- Represent marketing in internal and external meetings, partner events and executive briefings.
- Coordinate internal alignment on PR and messaging, ensuring consistency across departments by gathering input, consolidating feedback, and communicating final narratives to all relevant stakeholders.
Reports to Chief Growth Officer with 4 direct reports.
Head of Marketing in Bromley employer: Bromcom
Contact Detail:
Bromcom Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing in Bromley
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your marketing achievements and campaigns. This is your chance to showcase your creativity and strategic thinking, making you stand out from the crowd.
✨Tip Number 3
Prepare for interviews like it’s game day! Research the company thoroughly, understand their brand values, and come armed with questions that show your interest in their mission. Practice common interview questions and think about how your experience aligns with their needs.
✨Tip Number 4
Apply through our website! We’re all about making connections, so don’t hesitate to submit your application directly on our platform. It shows initiative and gives you a better chance of being noticed by hiring managers.
We think you need these skills to ace Head of Marketing in Bromley
Some tips for your application 🫡
Show Your Passion for Education: When writing your application, let your enthusiasm for the education sector shine through. We want to see how your values align with ours—loyalty, honesty, and providing true value. Share any relevant experiences that highlight your commitment to making a difference in this field.
Tailor Your Marketing Strategy Experience: Make sure to highlight your experience in developing marketing strategies, especially those that focus on customer acquisition and engagement. We’re looking for someone who can lead our marketing team effectively, so be specific about your past successes and how they relate to the role.
Data-Driven Insights Matter: Since this role involves reporting on key performance metrics, don’t forget to mention your experience with data analysis. We want to know how you’ve used insights to drive marketing decisions and improve ROI in your previous roles.
Apply Through Our Website: We encourage you to apply directly through our website for a smoother process. It’s the best way for us to receive your application and ensures you’re considered for the Head of Marketing position. Plus, it shows you’re proactive—something we really value!
How to prepare for a job interview at Bromcom
✨Know Your Stuff
Before the interview, dive deep into Bromcom's mission and values. Understand their products and how they fit into the education sector. This will not only show your genuine interest but also help you align your marketing strategies with their goals.
✨Showcase Your Leadership Skills
As a Head of Marketing, you'll be leading a team. Prepare examples of how you've successfully managed teams in the past, focusing on how you inspired and developed your team members. Be ready to discuss your approach to collaboration with sales and product teams.
✨Data-Driven Mindset
Bromcom values measurable results. Be prepared to discuss specific metrics you've used to gauge marketing success in previous roles. Highlight your experience with lead scoring, segmentation, and how you've adjusted strategies based on data insights.
✨Engage with Their Brand
Familiarise yourself with Bromcom's current marketing campaigns and brand messaging. Think about how you can enhance their presence and what innovative ideas you could bring to the table. This shows that you're proactive and ready to contribute from day one.
