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- Tasks: Lead a dynamic marketing team to drive brand growth and customer engagement.
- Company: Bromcom, a family-owned leader in cloud-based education solutions.
- Benefits: Competitive salary, career development, and a supportive work culture.
- Why this job: Make a real impact in the education sector with innovative marketing strategies.
- Qualifications: Proven marketing leadership experience and a passion for education.
- Other info: Join a collaborative environment with opportunities for professional growth.
The predicted salary is between 43200 - 72000 £ per year.
Bromcom is a market leading UK cloud based integrated Management Information System (MIS) & Finance provider offering a One Stop Shop for schools, academies and Local Authorities. We are a family-owned business and are passionate about the core values on which the business has been built; loyalty, honesty, and offering true value to the education sector.
We’re looking for an experienced, forward-thinking Head of Marketing to lead our demand generation, brand development and GTM strategies, working closely with sales operations and channel lead to support scalable, data-driven growth.
Role purpose
This is a pivotal leadership role to develop the marketing strategy and drive brand presence and lead generation. You’ll manage a high-performing marketing team, oversee marketing performance, lead GTM campaigns, and drive alignment between marketing, sales, product and customer success.
Marketing Leadership
- Lead, develop and inspire the marketing team across content, digital, events, brand, and product marketing
- Own and deliver the marketing strategy for customer acquisition, engagement and retention across schools, MATs, local authorities in the UK; with potential for deal-based marketing in overseas territories
- Champion the Bromcom brand across touchpoints, ensuring consistent, compelling and audience-relevant messaging
- Oversee the content calendar and campaign roadmap to align with product launches and market opportunities
- Develop and deliver strategic PR and thought leadership, enhancing Bromcom’s profile as a trusted partner in education
Data & Performance
- Report on key performance metrics across marketing, driving insights into what’s working and what needs change
- Own lead scoring, segmentation and lifecycle management strategies
- Ensure marketing activities deliver measurable ROI and contribute to business targets
Strategic Collaboration
- Act as a key contributor to commercial strategy and cross-functional planning alongside senior leadership
- Collaborate closely with Product, Customer Success and Support teams to ensure alignment on messaging, customer journeys and feedback loops
- Represent marketing in internal and external meetings, partner events and executive briefings
- Coordinate internal alignment on PR and messaging, ensuring consistency across departments by gathering input, consolidating feedback, and communicating final narratives to all relevant stakeholders.
Reports to Chief Growth Officer with 4 direct reports.
Head of Marketing in London employer: Bromcom Computers Plc
Contact Detail:
Bromcom Computers Plc Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the education sector. Attend events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your marketing achievements and campaigns. This is your chance to showcase your creativity and strategic thinking, making you stand out from the crowd.
✨Tip Number 3
Prepare for interviews by researching Bromcom’s values and recent projects. Tailor your responses to show how your experience aligns with their mission of providing true value to the education sector. Remember, it’s all about demonstrating your passion for the role!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to engage directly with us. Let’s make this happen together!
We think you need these skills to ace Head of Marketing in London
Some tips for your application 🫡
Show Your Passion for Education: When writing your application, let your enthusiasm for the education sector shine through. We want to see how your values align with ours—loyalty, honesty, and providing true value. Share any relevant experiences that highlight your commitment to making a difference in this field.
Tailor Your Marketing Strategy: Make sure to customise your application to reflect your understanding of our marketing needs. Discuss your experience with demand generation, brand development, and GTM strategies. We’re looking for someone who can hit the ground running, so show us how you can lead our marketing efforts effectively.
Highlight Leadership Experience: As a pivotal role, we need to see your leadership skills in action. Share examples of how you've developed and inspired teams in the past. We want to know how you’ve driven performance and aligned marketing with sales and product teams to achieve success.
Keep It Clear and Concise: While we love a good story, make sure your application is clear and to the point. Use bullet points where necessary and avoid jargon. We appreciate straightforward communication, so keep it professional yet engaging. And remember, apply through our website for the best chance!
How to prepare for a job interview at Bromcom Computers Plc
✨Know the Company Inside Out
Before your interview, dive deep into Bromcom's mission, values, and recent achievements. Understanding their core values of loyalty, honesty, and value to the education sector will help you align your answers with what they stand for.
✨Showcase Your Leadership Skills
As a Head of Marketing, you'll be leading a team. Prepare examples of how you've inspired and developed teams in the past. Highlight specific campaigns or strategies you've led that resulted in measurable success, especially in demand generation and brand development.
✨Be Data-Driven
Bromcom is looking for someone who can drive data-driven growth. Be ready to discuss how you've used metrics to inform marketing strategies. Bring examples of how you've reported on key performance metrics and adjusted campaigns based on insights.
✨Prepare for Strategic Collaboration Questions
Expect questions about cross-functional collaboration. Think of instances where you've worked closely with sales, product, or customer success teams. Be prepared to discuss how you ensured alignment on messaging and customer journeys, as this is crucial for the role.
