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- Tasks: Lead marketing and sales operations, driving growth and brand development.
- Company: Bromcom is a family-owned leader in cloud-based education management solutions.
- Benefits: Enjoy hybrid working, a creative team environment, and impactful projects.
- Why this job: Join a purpose-driven company making a difference in education across the UK.
- Qualifications: Experience in senior marketing roles, preferably in SaaS or EdTech.
- Other info: Opportunity to mentor a dynamic team and influence strategic decisions.
The predicted salary is between 43200 - 72000 £ per year.
Job Description
Location: Hybrid / preferably in the office if commutable distance (Head Office – Bromley, London)
Bromcom is a market leading UK cloud based integrated Management Information System (MIS) & Finance provider offering a One Stop Shop for schools, academies and Local Authorities. We are a family owned business and are passionate about the core values on which the business has been built; loyalty, honesty, and offering true value to the education sector.
We’re looking for an experienced, forward-thinking Head of Marketing & Sales Operations to lead our demand generation, brand development and GTM strategies, while streamlining sales operations to support scalable, data-driven growth.
This is a pivotal leadership role that bridges strategic marketing and commercial operations. You’ll manage a high-performing marketing team, oversee marketing performance, lead GTM campaigns, and drive alignment between marketing, sales, product and customer success. You will also take full ownership of sales operations. This includes pipeline management, CRM optimisation and reporting to ensure the commercial team is equipped to scale effectively.
Responsibilities include:
Lead, develop and inspire the marketing team across content, digital, events, brand, and product marketing
Own and deliver the marketing strategy for customer acquisition, engagement and retention across schools, MATs and local authorities
Champion the Bromcom brand across touchpoints, ensuring consistent, compelling and audience-relevant messaging
Oversee the content calendar and campaign roadmap to align with product launches and market opportunities
Develop and deliver strategic PR and thought leadership, enhancing Bromcom’s profile as a trusted partner in education
Oversee the end-to-end sales funnel in D365, ensuring accurate forecasting and pipeline visibility
Define and track commercial KPIs across lead generation, conversion, onboarding and retention
Partner with Sales, Finance and Onboarding teams to align demand generation with capacity and delivery timelines
Data & Performance
Report on key performance metrics across marketing and sales operations, driving insights into what’s working and what needs change
Own lead scoring, segmentation and lifecycle management strategies
Ensure marketing activities deliver measurable ROI and contribute to business targets
Strategic Collaboration
Act as a key contributor to commercial strategy and cross-functional planning alongside senior leadership
Collaborate closely with Product, Customer Success and Support teams to ensure alignment on messaging, customer journeys and feedback loops
Represent marketing and sales ops in internal and external meetings, partner events and executive briefings
What we’re looking for
Proven experience in a senior marketing or commercial role within SaaS, EdTech or B2B services
Track record of managing and mentoring marketing teams and leading across digital, brand, content, and events
Strong understanding of sales operations, CRM management, data analytics and commercial reporting
Confident in aligning marketing to revenue growth, supporting multi-stakeholder buying cycles, and developing content strategies for complex products
Creative, curious, and confident – able to balance strategic thinking with hands-on delivery
A clear communicator and inclusive leader who thrives in collaborative, agile environments
Desirable but not essential
Experience marketing MIS, Finance or CRM systems within the education sector
Familiarity with D365, Power BI, and education frameworks or procurement routes
Be part of a purpose-driven company improving outcomes for schools and students across the UK
Lead a growing, creative team, working on products that are genuinely making a difference
Hybrid working/preferably in the office if commutable distance
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Head of Marketing & Sales Operations employer: Bromcom Computers Plc
Contact Detail:
Bromcom Computers Plc Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing & Sales Operations
✨Tip Number 1
Network with professionals in the EdTech and SaaS sectors. Attend industry events or webinars where you can meet potential colleagues or leaders from Bromcom. Building these connections can give you insights into the company culture and expectations.
✨Tip Number 2
Familiarise yourself with Bromcom's products and services, especially their Management Information Systems. Understanding their offerings will help you speak confidently about how you can contribute to their marketing and sales operations.
✨Tip Number 3
Prepare to discuss your experience with CRM systems, particularly D365, as well as your approach to data analytics. Being able to demonstrate your expertise in these areas will show that you're ready to take on the responsibilities of the role.
✨Tip Number 4
Highlight your leadership style and how you've successfully managed teams in the past. Be ready to share specific examples of how you've inspired and developed your team members, as this is crucial for the Head of Marketing & Sales Operations role.
We think you need these skills to ace Head of Marketing & Sales Operations
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing and sales operations, particularly within SaaS or EdTech. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your leadership skills and experience in managing marketing teams. Discuss specific achievements that align with the responsibilities outlined in the job description.
Showcase Data-Driven Success: In your application, include examples of how you've used data analytics to drive marketing performance and sales operations. Highlight any KPIs you’ve successfully tracked and improved.
Demonstrate Strategic Thinking: Illustrate your ability to develop and implement marketing strategies that align with business goals. Provide examples of past campaigns or initiatives that led to measurable growth.
How to prepare for a job interview at Bromcom Computers Plc
✨Understand the Company Values
Before your interview, make sure you know Bromcom's core values: loyalty, honesty, and offering true value to the education sector. Demonstrating how your personal values align with theirs can set you apart as a candidate.
✨Showcase Your Leadership Experience
As the Head of Marketing & Sales Operations, you'll be leading a team. Be prepared to discuss your previous leadership roles, how you've inspired teams, and any successful campaigns you've managed. Use specific examples to illustrate your impact.
✨Prepare for Data-Driven Discussions
This role requires a strong understanding of data analytics and commercial reporting. Brush up on key performance metrics and be ready to discuss how you've used data to drive marketing strategies and sales operations in the past.
✨Demonstrate Cross-Functional Collaboration
The job involves working closely with various teams like Sales, Product, and Customer Success. Prepare examples of how you've successfully collaborated across departments to achieve common goals, highlighting your communication skills and ability to work in agile environments.
