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- Tasks: Lead a dynamic marketing team to drive brand growth and customer engagement.
- Company: Join Bromcom, a family-owned leader in cloud-based education solutions.
- Benefits: Competitive salary, career development opportunities, and a supportive work culture.
- Why this job: Make a real impact in the education sector while shaping marketing strategies.
- Qualifications: Proven marketing leadership experience and a passion for education.
- Other info: Collaborative environment with opportunities for innovation and growth.
The predicted salary is between 48000 - 72000 £ per year.
Bromcom is a market leading UK cloud based integrated Management Information System (MIS) & Finance provider offering a One Stop Shop for schools, academies and Local Authorities. We are a family-owned business and are passionate about the core values on which the business has been built; loyalty, honesty, and offering true value to the education sector.
We are looking for an experienced, forward-thinking Head of Marketing to lead our demand generation, brand development and GTM strategies, working closely with sales operations and channel lead to support scalable, data-driven growth.
Role purposeThis is a pivotal leadership role to develop the marketing strategy and drive brand presence and lead generation. You will manage a high-performing marketing team, oversee marketing performance, lead GTM campaigns, and drive alignment between marketing, sales, product and customer success.
Job requirements- Marketing Leadership
- Lead, develop and inspire the marketing team across content, digital, events, brand, and product marketing.
- Own and deliver the marketing strategy for customer acquisition, engagement and retention across schools, MATs, local authorities in the UK; with potential for deal-based marketing in overseas territories.
- Champion the Bromcom brand across touchpoints, ensuring consistent, compelling and audience-relevant messaging.
- Oversee the content calendar and campaign roadmap to align with product launches and market opportunities.
- Develop and deliver strategic PR and thought leadership, enhancing Bromcom's profile as a trusted partner in education.
- Data & Performance
- Report on key performance metrics across marketing, driving insights into what’s working and what needs change.
- Own lead scoring, segmentation and lifecycle management strategies.
- Ensure marketing activities deliver measurable ROI and contribute to business targets.
- Strategic Collaboration
- Act as a key contributor to commercial strategy and cross-functional planning alongside senior leadership.
- Collaborate closely with Product, Customer Success and Support teams to ensure alignment on messaging, customer journeys and feedback loops.
- Represent marketing in internal and external meetings, partner events and executive briefings.
- Coordinate internal alignment on PR and messaging, ensuring consistency across departments by gathering input, consolidating feedback, and communicating final narratives to all relevant stakeholders.
Reports to Chief Growth Officer with 4 direct reports.
Head of Marketing in Bromley employer: Bromcom Computers Plc
Contact Detail:
Bromcom Computers Plc Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing in Bromley
✨Tip Number 1
Network like a pro! Get out there and connect with people in the education sector. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your marketing achievements and campaigns. This is your chance to showcase your creativity and strategic thinking, making you stand out from the crowd.
✨Tip Number 3
Prepare for interviews by researching Bromcom thoroughly. Understand their products, values, and recent news. Tailor your answers to show how your experience aligns with their mission and how you can drive their marketing strategy forward.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and engaged with our brand. Let’s make it happen together!
We think you need these skills to ace Head of Marketing in Bromley
Some tips for your application 🫡
Show Your Passion for Education: When writing your application, let your enthusiasm for the education sector shine through. We want to see how your values align with ours—loyalty, honesty, and providing true value. Share any relevant experiences that highlight your commitment to making a difference in this field.
Tailor Your Marketing Strategy: Make sure to customise your application to reflect your understanding of our marketing needs. Discuss your experience with demand generation, brand development, and GTM strategies. We’re looking for someone who can hit the ground running, so show us how you can lead our marketing efforts effectively.
Highlight Leadership Experience: As a pivotal role, we need to see your leadership skills in action. Share examples of how you've developed and inspired teams in the past. We want to know how you’ve driven performance and aligned marketing with sales and product teams to achieve success.
Keep It Professional Yet Personal: While we appreciate professionalism, don’t be afraid to let your personality come through in your application. We’re a family-owned business, and we value authenticity. Apply through our website and make sure your application reflects who you are as well as what you can do.
How to prepare for a job interview at Bromcom Computers Plc
✨Know Your Stuff
Before the interview, dive deep into Bromcom's mission and values. Understand their products and how they serve the education sector. This will help you align your experience with their goals and show that you're genuinely interested in what they do.
✨Showcase Your Leadership Skills
As a Head of Marketing, you'll need to inspire and lead a team. Prepare examples of how you've successfully managed teams in the past, focusing on your ability to drive performance and foster collaboration. Be ready to discuss your approach to developing talent and creating a positive team culture.
✨Data-Driven Mindset
Bromcom values measurable results, so come prepared with specific metrics from your previous roles. Discuss how you've used data to inform marketing strategies, optimise campaigns, and drive ROI. This will demonstrate your analytical skills and commitment to achieving business targets.
✨Collaboration is Key
Highlight your experience working cross-functionally with sales, product, and customer success teams. Share examples of how you've aligned messaging and strategies across departments to enhance brand presence and customer engagement. This will show that you understand the importance of teamwork in achieving marketing goals.
