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- Tasks: Lead marketing and sales operations, driving growth and managing a high-performing team.
- Company: Bromcom is a family-owned UK cloud-based MIS and Finance provider for the education sector.
- Benefits: Enjoy hybrid working options and be part of a purpose-driven company making a difference.
- Why this job: Join a creative team focused on improving educational outcomes while developing your leadership skills.
- Qualifications: Proven experience in senior marketing roles, preferably within SaaS or EdTech sectors.
- Other info: Opportunity to work with innovative products that genuinely impact schools and students.
The predicted salary is between 43200 - 72000 £ per year.
Location: Hybrid / preferably in the office if commutable distance (Head Office – Bromley, London)
Bromcom is a market leading UK cloud based integrated Management Information System (MIS) & Finance provider offering a One Stop Shop for schools, academies and Local Authorities. We are a family owned business and are passionate about the core values on which the business has been built; loyalty, honesty, and offering true value to the education sector.
We’re looking for an experienced, forward-thinking Head of Marketing & Sales Operations to lead our demand generation, brand development and GTM strategies, while streamlining sales operations to support scalable, data-driven growth.
This is a pivotal leadership role that bridges strategic marketing and commercial operations. You’ll manage a high-performing marketing team, oversee marketing performance, lead GTM campaigns, and drive alignment between marketing, sales, product and customer success. You will also take full ownership of sales operations. This includes pipeline management, CRM optimisation and reporting to ensure the commercial team is equipped to scale effectively.
Responsibilities include:
Lead, develop and inspire the marketing team across content, digital, events, brand, and product marketing
Own and deliver the marketing strategy for customer acquisition, engagement and retention across schools, MATs and local authorities
Champion the Bromcom brand across touchpoints, ensuring consistent, compelling and audience-relevant messaging
Oversee the content calendar and campaign roadmap to align with product launches and market opportunities
Develop and deliver strategic PR and thought leadership, enhancing Bromcom’s profile as a trusted partner in education
Oversee the end-to-end sales funnel in D365, ensuring accurate forecasting and pipeline visibility
Define and track commercial KPIs across lead generation, conversion, onboarding and retention
Partner with Sales, Finance and Onboarding teams to align demand generation with capacity and delivery timelines
Data & Performance
Report on key performance metrics across marketing and sales operations, driving insights into what’s working and what needs change
Own lead scoring, segmentation and lifecycle management strategies
Ensure marketing activities deliver measurable ROI and contribute to business targets
Strategic Collaboration
Act as a key contributor to commercial strategy and cross-functional planning alongside senior leadership
Collaborate closely with Product, Customer Success and Support teams to ensure alignment on messaging, customer journeys and feedback loops
Represent marketing and sales ops in internal and external meetings, partner events and executive briefings
What we’re looking for
Proven experience in a senior marketing or commercial role within SaaS, EdTech or B2B services
Track record of managing and mentoring marketing teams and leading across digital, brand, content, and events
Strong understanding of sales operations, CRM management, data analytics and commercial reporting
Confident in aligning marketing to revenue growth, supporting multi-stakeholder buying cycles, and developing content strategies for complex products
Creative, curious, and confident – able to balance strategic thinking with hands-on delivery
A clear communicator and inclusive leader who thrives in collaborative, agile environments
Desirable but not essential
Experience marketing MIS, Finance or CRM systems within the education sector
Familiarity with D365, Power BI, and education frameworks or procurement routes
Be part of a purpose-driven company improving outcomes for schools and students across the UK
Lead a growing, creative team, working on products that are genuinely making a difference
Hybrid working/preferably in the office if commutable distance
or
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Bromcom Computers Plc - Head of Marketing & Sales Operations employer: Bromcom Computers Plc
Contact Detail:
Bromcom Computers Plc Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Bromcom Computers Plc - Head of Marketing & Sales Operations
✨Tip Number 1
Familiarise yourself with Bromcom's products and services, especially their Management Information System (MIS) and Finance solutions. Understanding the unique selling points and how they benefit schools and local authorities will help you articulate your vision for marketing and sales operations.
✨Tip Number 2
Network with professionals in the EdTech and SaaS sectors, particularly those who have experience in marketing and sales operations. Engaging with industry peers can provide insights into current trends and challenges, which you can leverage during interviews.
✨Tip Number 3
Prepare to discuss your previous experiences in leading marketing teams and driving demand generation strategies. Be ready to share specific examples of successful campaigns you've managed and how they contributed to revenue growth.
✨Tip Number 4
Showcase your understanding of CRM systems, particularly D365, and how you’ve used data analytics to optimise sales operations. Being able to demonstrate your analytical skills and how they can enhance Bromcom's sales processes will set you apart.
We think you need these skills to ace Bromcom Computers Plc - Head of Marketing & Sales Operations
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly understand the responsibilities and requirements of the Head of Marketing & Sales Operations position at Bromcom. Tailor your application to highlight relevant experiences that align with their needs.
Craft a Compelling CV: Your CV should clearly showcase your experience in senior marketing roles, particularly within SaaS or EdTech. Emphasise your achievements in managing teams, leading campaigns, and driving revenue growth.
Write a Strong Cover Letter: In your cover letter, express your passion for education and how your values align with Bromcom's core principles. Highlight specific examples of your strategic thinking and hands-on delivery in previous roles.
Showcase Relevant Skills: Make sure to mention your expertise in CRM management, data analytics, and commercial reporting. Discuss how these skills can contribute to Bromcom’s goals, especially in pipeline management and marketing performance.
How to prepare for a job interview at Bromcom Computers Plc
✨Understand the Company Values
Before your interview, make sure you understand Bromcom's core values: loyalty, honesty, and providing true value to the education sector. Be prepared to discuss how your personal values align with theirs and how you can contribute to their mission.
✨Showcase Your Leadership Experience
As a Head of Marketing & Sales Operations, you'll be leading a team. Highlight your previous experience in managing and mentoring teams, particularly in marketing and sales operations. Share specific examples of how you've inspired and developed your team in past roles.
✨Demonstrate Data-Driven Decision Making
Bromcom is looking for someone who can drive data-driven growth. Be ready to discuss your experience with CRM management, data analytics, and how you've used performance metrics to inform marketing strategies and sales operations in the past.
✨Prepare for Cross-Functional Collaboration
This role requires collaboration with various teams such as Sales, Product, and Customer Success. Think of examples where you've successfully worked across departments to achieve common goals, and be ready to discuss how you would approach this at Bromcom.
