At a Glance
- Tasks: Manage sales and events, ensuring unforgettable experiences for clients.
- Company: Broadwick is a dynamic international company based in London, specialising in unique spaces and events.
- Benefits: Enjoy a full-time role with opportunities for growth and creative input.
- Other info: This is a permanent position with a 42.5-hour work week.
- Why this job: Join a vibrant team redefining experiences in the heart of London.
- Qualifications: Looking for passionate individuals with strong communication and organisational skills.
The predicted salary is between 43200 - 72000 £ per year.
Role: Sales and Events Manager
Reports into: Senior Sales and Event Manager
Location: Landing Canary Wharf, London
Contract Type: Full Time, Permanent (42.5 hours per week)
Who we are:
Broadwick is a multifaceted international company with headquarters in London who create, develop, own and operate a diverse portfolio of spaces, events and experiences.
We believe in redefining spaces and how people experience music, art, culture and recreation by breaking down the traditional barriers. Our history and heritage is deeply rooted in music, building a portfolio of 20 global festivals before selling the portfolio in 2019 to focus on our growing portfolio of venues that includes Printworks London, Depot Mayfield Manchester, Exhibition White City, Landing Forty Two and Magazine London.
Collectively we strive to push boundaries and disrupt the cultural landscape by combining big thinking, bold ideas and commercial intelligence to produce spaces and experiences for discerning audiences in inspiring locations.
About Landing Canary Wharf
Landing Canary Wharf is the second venue in Broadwick’s Landing Collection, following the firmly established success of Landing Forty Two in the City of London.
The venue combines architectural elegance, refined hospitality, and state‑of‑the‑art AV technology, with a private waterside terrace boasting panoramic views across Eden Dock.
With capacity for up to 450 guests, Landing Canary Wharf has been purpose‑built to host a wide range of events, from leadership summits and conferences to brand launches, receptions, and private dinners.
What we’re looking for:
We’re looking for a talented Sales and Event Manager to deliver and execute our sales strategy in collaboration with the Head of Space and Senior Sales and Events Manager at Landing Canary Wharf.
This person will lead on the day‑to‑day handling and conversion of incoming enquiries while executing sales strategies for growth across their spaces. They will be accountable for the sales performance targets and KPI’s for their spaces.
What you’ll be responsible for:
Sales
- Successfully delivering the sales strategies with the support of the sales team:
- diary management
- identifying new events, opportunities, and markets
- data recording via CRM software
- business development and proactive sales
- relationship management
- marketing initiatives
- Ensuring all sales targets are achieved and KPIs are constantly monitored based on metrics adopted across the business.
- Ensuring the highest standards of sales operations for the space are met.
- Working with the line manager and Spaces & Stories to deliver proactive sales strategies and tactics that best support the long and short term sales performance of the space.
- Confidently negotiate contracts in order to meet conversion KPI’s.
- Carrying out site visits with clients at every opportunity, accurately explaining the space and options for various events, identifying upselling opportunities, including our suppliers, as well as logistics relating to install and derig.
Marketing
- Working with the line manager, central Marketing team and other space leaders to deliver data and evidence based marketing strategies across the space.
- Ensuring marketing strategies are delivered and targets and that KPIs are constantly monitored based on metrics adopted across the business.
- Ensuring the highest standard of marketing operations.
- Ensuring you act as brand guardian and grow the brands across your space as agreed with the brand team.
Finance
- Ensuring compliance with Broadwick group policies, procedures and metrics across the space.
- Raising event invoices when required, pre and post event, including chasing late invoices/debt management. Working alongside the operations team to ensure all events are fully reconciled within 2 weeks post event.
- Providing reports to the line manager when required.
- Educating your team in sales when required, ensuring they fully understand the expected standards and their role in delivering them.
Operations
- Working with the operations team to ensure compliance with Broadwick group policies, procedures and metrics across the spaces.
Team
- Communicating your training needs and actively participating in your own development in line with the line manager’s expectations.
- Creating a work environment that aligns with Broadwick values and principles.
Other
- Carrying out ad hoc duties when required to.
You’ll need to have:
- A proven track record of delivering on sales targets and KPI’s for complex, multifaceted venues.
- At least 2 years of experience working within an event venue sales team or similar.
- Can demonstrate commerciality through experience of selling profitably, sales negotiations, maximising sales, achieving targets and writing sales strategies.
- Demonstrable knowledge of the local venue market and key venue finding agents.
- Ability to work with clients on all levels and with all areas of the business. With a specific ability to stay calm and focused under pressure.
- Strong understanding of how to intelligently collaborate with marketing, brand and venue leaders to deliver evidence based marketing strategies.
- Ability to successfully manage multiple venue projects simultaneously through effective prioritisation and multi-tasking.
- Exceptional commercial acumen demonstrated through the alignment of business mission, strategies and objectives.
- An open, honest communication style.
- Endless positivity, and a proactive approach to your work.
- Excellent communication skills - you need to be great at communication to a wide range of people.
- Proficient in the use of Mac computers, G‑Suite and Microsoft Office packages.
Nice to have:
- Proficient in the use of Salesforce, Hubspot or other similar CRM software.
- Proficient in the use of Event Works or other similar diary management software.
Sales and Events Manager employer: Broadwick
Broadwick is an exceptional employer, offering a vibrant work culture at Landing Canary Wharf, London, where creativity and innovation thrive. Employees benefit from a supportive environment that encourages professional growth and development, alongside competitive compensation and unique opportunities to shape memorable events in a dynamic venue setting.
StudySmarter Expert Advice🤫
We think this is how you could land Sales and Events Manager
✨Tip Number 1
Network with professionals in the events and sales industry. Attend relevant events or join online forums to connect with people who can provide insights about the role and potentially refer you.
✨Tip Number 2
Research Broadwick and their portfolio of spaces and events. Understanding their brand and values will help you tailor your approach and demonstrate your genuine interest during any interviews.
✨Tip Number 3
Prepare to discuss your previous experience in managing events and sales strategies. Be ready to share specific examples that highlight your skills and successes in similar roles.
✨Tip Number 4
Follow up after applying through our website. A polite email expressing your enthusiasm for the position can help keep you on the radar of the hiring team.
We think you need these skills to ace Sales and Events Manager
Some tips for your application 🫡
Understand the Role:Read the job description thoroughly to grasp the responsibilities of a Sales and Events Manager. Highlight key skills and experiences that align with what Broadwick is looking for.
Tailor Your CV:Customise your CV to reflect relevant experience in sales and event management. Use specific examples that demonstrate your ability to manage events and drive sales effectively.
Craft a Compelling Cover Letter:Write a cover letter that showcases your passion for the role and the company. Mention why you want to work at Broadwick and how your background makes you a perfect fit for their team.
Proofread Your Application:Before submitting, carefully proofread your application materials. Check for spelling and grammatical errors, and ensure that your documents are well-formatted and professional.
How to prepare for a job interview at Broadwick
✨Know Your Events
Familiarise yourself with the types of events Broadwick hosts. Be prepared to discuss how your experience aligns with their portfolio and how you can contribute to creating memorable experiences.
✨Showcase Your Sales Skills
Prepare examples of your past sales successes, particularly in event management. Highlight strategies you've used to increase attendance or revenue, as this role will require a strong sales acumen.
✨Demonstrate Flexibility
Event management often requires quick thinking and adaptability. Be ready to share instances where you've successfully navigated unexpected challenges during an event.
✨Ask Insightful Questions
Prepare thoughtful questions about Broadwick's vision for future events and how they measure success. This shows your genuine interest in the role and helps you understand if it's the right fit for you.
