We’re Hiring: Head of Sales and Events

Role: Head of Sales and Events

Reports into: Head of Spaces

Location: North Greenwich, London

Contract Type: Full Time, Permanent (42.5 hours per week)

Who we are: Broadwick is a multifaceted international company with headquarters in London who create, develop, own and operate a diverse portfolio of spaces, events and experiences. We believe in redefining spaces and how people experience music, art, culture and recreation by breaking down the traditional barriers. Our history and heritage is deeply rooted in music, building a portfolio of 20 global festivals before selling the portfolio in 2019 to focus on our growing portfolio of spaces that includes Printworks London, Depot Mayfield Manchester, Drumsheds, Exhibition White City and Magazine London. Collectively we strive to push boundaries and disrupt the cultural landscape by combining big thinking, bold ideas and commercial intelligence to produce spaces and experiences for discerning audiences in inspiring locations.

About the Spaces: Magazine London is one of the capital's largest purpose-built dry hire, and hybrid venues. Designed with usability at its core, the venue is a blank canvas that boasts a striking view of the city skyline and features best-in-class technical infrastructure, staging, and facilities. It accommodates up to 5,000 guests internally and with additional external areas, offering an unparalleled setting for performances, dinners, conferences, exhibitions, filming, fashion, and ticketed cultural events. Whilst the team are based from Magazine London, the team also oversee the commercials and external hirers of Silverworks Island and Deptford Storehouse. Silverworks Island is a waterside festival site in Newham, known for the summer series of music events operated by Broadwick Live. The site also provides space suitable for cultural activations, filming and unit bases outside of these operations. Deptford Storehouse is a site between Deptford and Canada Water on the river front, with an indoor hanger boasting over 9,000sqm of indoor space. The site also offers access some outdoor space and is predominantly used for cultural activations, filming and unit bases.

Direct reports: Senior Sales and Events Manager, Sales and Events Manager (indirectly)

What we’re looking for: The Head of Sales is responsible for leading and developing a high-performing sales function that delivers sustainable revenue growth across the dedicated venue and spaces portfolio. The role is accountable for achieving sales targets, building a strong pipeline of future business through a mix of proactive and reactive leads, developing the sales team, and ensuring exceptional client experiences throughout the customer journey. Working closely with the Head of Space, Marketing, Partnerships, Operations and Finance, the Head of Sales will identify new commercial opportunities, improve sales performance and maximise revenue across the portfolio. This is a strategic role and multifaceted role with responsibility for both the performance of the sales team and the overall commercial success of the dedicated venue and spaces portfolio.

What you’ll be responsible for:

• Sales Strategy: Working closely with the Head of Space develop, review and implement the annual sales strategy aligned with business objectives. Deliver revenue and profit targets across your own, the dedicated venue and spaces portfolio. Identify opportunities for growth across brand, corporate, agency, private hire, live music and specific industry sectors. Review market trends, competitor activity and customer behaviour to ensure the venue remains competitive. Develop sales initiatives that increase occupancy, average booking value and profitability.
• Sales Leadership: Lead, inspire and develop a high-performing sales team. Set individual objectives, KPIs and development plans. Conduct regular one-to-ones, coaching sessions and performance reviews. Review call quality, proposals, site visits and client interactions to continually improve conversion. Create a culture of accountability, collaboration and continuous improvement. Recruit, onboard and develop future sales talent.