Head of Sales and Events in City of London

Role: Head of Sales and Events

Reports into: Head of Spaces

Location: London

Contract Type: Full Time, Permanent (42.5 hours per week)

Who we are:

Broadwick is a multifaceted international company with headquarters in London who create, develop, own and operate a diverse portfolio of spaces, events and experiences. We believe in redefining spaces and how people experience music, art, culture and recreation by breaking down the traditional barriers. Our history and heritage is deeply rooted in music, building a portfolio of 20 global festivals before selling the portfolio in 2019 to focus on our growing portfolio of spaces that includes Printworks London, Depot Mayfield Manchester, Exhibition White City and Magazine London. Collectively we strive to push boundaries and disrupt the cultural landscape by combining big thinking, bold ideas and commercial intelligence to produce spaces and experiences for discerning audiences in inspiring locations.

Our team:

We are made up of people who are passionate and dedicated to creating incredible spaces for people to enjoy with a lasting impact. We are a tight knit team full of supportive, talented people who are constantly pushing forward to our next new venue or project.

What we’re looking for:

We’re looking for an exceptional leader to plan and deliver our sales strategy in collaboration with the Head of Spaces. We’re looking for a dynamic sales leader with the drive to hustle for new business and the creativity to think outside the box. Working alongside the Head of Spaces, you’ll take ownership of planning and delivering our sales strategy, constantly seeking fresh ways to grow revenue and attract clients. You’ll be accountable for generating leads, securing bookings, activating the venue, and managing the entire sales journey from first conversation to signed deal. This role calls for someone who thrives in a fast-paced environment, spots opportunities others miss, and has the resilience to turn ideas into results.

What you’ll be accountable and responsible for:

• Sales
  • Leading the sales to deliver successful sales strategies.
  • Ensuring all sales targets are achieved and KPIs are constantly monitored based on metrics adopted across the business.
  • Ensuring the highest standards of sales operations for the space is met.
  • Working with Spaces & Stories to define proactive sales strategies and tactics that best support the long and short term sales performance of the space.
• Marketing
  • Working with the central Marketing team and other space leaders to deliver data and evidence based marketing strategies for the space.
  • Ensuring marketing strategies are delivered, targets met and that KPIs are constantly monitored based on metrics adopted across the business.
  • Ensuring the highest standard of marketing operations.
  • Ensuring you act as brand guardian and grow the brands across your space as agreed with the brand team.
• Finance
  • Ensuring compliance with Broadwick group policies, procedures and metrics across your spaces.
  • Reporting the relevant figures to the spaces P&L in terms of forecasting and reconciliation to the senior leadership team, and Head of Spaces.
  • Working with the accounts team to reconcile your spaces’ P&Ls month to month.
  • Providing reports to the line manager and senior leadership when required.
• Operations
  • Working with the Operations team to ensure compliance with Broadwick group policies, procedures and metrics across the division.
  • Collaborating with the Operations team to ensure a smooth transition for the client and business, from Sales to Operations, once an event is contracted.
• Team
  • Identifying training needs and guiding team development, working with the line manager and space leadership team.
  • Creating a work environment that aligns with Broadwick values and principles.
• Other
  • Carrying out ad hoc duties when required to.

You’ll need to have:

• A proven track record of planning, contributing to, and executing sales strategies for complex, multifaceted venues, in a leadership role.
• At least 5 years of experience working within an event venue sales team or similar.
• Can demonstrate commerciality through experience of selling profitably, sales negotiations, maximising sales, achieving targets and writing sales strategies.
• Previous experience of managing, influencing and inspiring teams across venues that consist of sales and operations professionals.
• Demonstrable knowledge of the local venue market and key venue finding agents.
• Experience of producing, managing and delivering a venue budget, P&Ls and financial reports in conjunction with finance teams.
• Strong understanding of how to intelligently collaborate with marketing, brand and venue leaders to deliver evidence based marketing strategies.
• Ability to set, manage and monitor targets and KPIs for teams of sales management professionals.
• Ability to successfully manage multiple venue projects simultaneously through effective prioritisation and multi-tasking.
• Exceptional commercial acumen demonstrated through the alignment of business mission, strategies and objectives.
• An open, honest communication style.
• Endless positivity, and a proactive approach to your work.
• Excellent communication skills - you need to be great at communication to a wide range of people.
• Proficient in the use of Mac computers, G-Suite and Microsoft Office packages.

Nice to have:

• Proficient in the use of Hubspot or other similar CRM software.