At a Glance
- Tasks: Sell exhibition space and sponsorships while building strong client relationships.
- Company: Join Broadway Events, a vibrant team creating impactful trade events.
- Benefits: Competitive salary, uncapped commission, personal development, and fun team perks.
- Other info: Enjoy a collaborative culture with opportunities for growth and recognition.
- Why this job: Make a real impact in education and healthcare while thriving in a dynamic environment.
- Qualifications: Sales experience, excellent communication skills, and a proactive attitude.
The predicted salary is between 25000 - 36000 € per year.
Company Description
At Broadway Events, we create trade events where communities connect, innovate and thrive. With a proven track record of attracting top business decision-makers, our exhibitions are a hub for insights, innovation and commercial success. We’re powered by a passionate team who bring energy and individuality to everything they do. We thrive on the fast pace of the events industry and are proud to deliver exceptional experiences for our customers.
The Role
We’re looking for a proactive, confident and driven sales professional to join our growing team. As an Event Sales Executive, you’ll play a key role in the success of our B2B exhibitions in the education and healthcare sectors. You’ll build relationships, grow revenue and become a champion within these impactful industries. This role is ideal for someone who enjoys selling over the phone, thrives on hitting targets and is eager to develop their career in a fun, collaborative team environment.
You’ll be expected to maintain a high level of outbound client engagement (minimum 70 minutes daily), focusing strongly on new business generation.
Key Responsibilities
- Sell exhibition stand space and sponsorship opportunities to new and existing clients
- Build and manage strong relationships with clients to encourage upselling and repeat business
- Source and qualify new business leads
- Attend competitor and partner events to identify new opportunities
- Be onsite at events for setup, live days, and face-to-face selling
- Use our CRM system effectively to manage your sales pipeline and activity levels
- Collaborate with the sales team to hit individual and team targets
- Provide excellent customer service, responding to exhibitor questions and feedback
- Quote prices, negotiate, and close sales confidently
- Support the wider team with ad hoc tasks as needed
Essential Skills & Experience
- At least 1 year of experience in sales, telesales or customer service
- Comfortable making outbound calls and working in a target-driven environment
- Excellent communication and negotiation skills
- Proactive, adaptable, and resilient – you thrive under pressure and handle rejection professionally
- Strong attention to detail and well-organised
- Energetic and enthusiastic with a team-focused mindset
- Experience using CRM systems is a bonus
What’s in it for you?
- Salary: £25,000 Basic, £36,000 OTE + Uncapped Commission over OTE
- Sales Progression Scheme – structured path for growth and promotion
- Personalised Training & Development Plan
- Recognition Scheme – we love celebrating wins!
- Birthday Day Off
- Holiday Entitlement Increases with Service
- Onsite Parking
- Team Perks – fresh fruit, occasional lunches and regular social events
- Collaborative & Fun Work Culture
- Hours: 37.5 hours per week: Monday - Friday 9am - 5pm
- Location: Ringwood, Hampshire
Event Sales Executive employer: Broadway Events
At Broadway Events, we pride ourselves on being an exceptional employer, offering a vibrant and collaborative work culture that fosters personal and professional growth. As an Event Sales Executive in Ringwood, Hampshire, you'll enjoy a competitive salary with uncapped commission, a structured sales progression scheme, and a personalised training plan, all while being part of a passionate team that celebrates success and values your contributions. With perks like increased holiday entitlement with service and regular social events, we ensure that our employees thrive in a fun and supportive environment.
StudySmarter Expert Advice🤫
We think this is how you could land Event Sales Executive
✨Tip Number 1
Get to know the company inside out! Research Broadway Events and understand their mission, values, and recent events. This will help you tailor your conversations and show genuine interest when you reach out.
✨Tip Number 2
Network like a pro! Attend industry events, connect with professionals on LinkedIn, and don’t be shy about reaching out to current employees. Building relationships can open doors that applications alone can't.
✨Tip Number 3
Practice your pitch! Whether it’s over the phone or face-to-face, being confident in your sales approach is key. Role-play with friends or family to refine your skills and get comfortable with handling objections.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re proactive and serious about joining our fun, collaborative team at Broadway Events.
We think you need these skills to ace Event Sales Executive
Some tips for your application 🫡
Show Your Sales Skills:Make sure to highlight your sales experience in your application. We want to see how you've successfully sold products or services before, especially in a target-driven environment. Share specific examples that demonstrate your ability to hit targets and build relationships.
Be Personable:Since this role involves a lot of client interaction, let your personality shine through in your written application. We love energetic and enthusiastic candidates, so don’t be afraid to show us who you are and why you’re passionate about sales and events!
Tailor Your Application:Take the time to tailor your CV and cover letter to the Event Sales Executive role. Mention specific skills from the job description, like your experience with CRM systems or your ability to handle rejection. This shows us you’ve done your homework and are genuinely interested in the position.
Apply Through Our Website:We encourage you to apply directly through our website for the best chance of getting noticed. It’s super easy, and you’ll be able to submit all the necessary documents in one go. Plus, it helps us keep track of your application better!
How to prepare for a job interview at Broadway Events
✨Know Your Product Inside Out
Before the interview, make sure you understand Broadway Events and what they offer. Familiarise yourself with their exhibitions, especially in the education and healthcare sectors. This will help you speak confidently about how you can contribute to their success.
✨Showcase Your Sales Skills
Prepare to discuss your previous sales experiences, particularly any achievements in hitting targets or generating new business. Use specific examples that highlight your ability to build relationships and close deals, as this is crucial for the Event Sales Executive role.
✨Demonstrate Your Communication Style
Since the role involves a lot of outbound calls, practice your communication skills. Be ready to demonstrate how you would engage potential clients over the phone. A friendly, confident tone can make a big difference in how you’re perceived during the interview.
✨Ask Insightful Questions
Prepare some thoughtful questions about the company culture, team dynamics, and expectations for the role. This shows your genuine interest in the position and helps you assess if it’s the right fit for you. Plus, it gives you a chance to engage with the interviewers on a deeper level.
