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- Tasks: Create engaging content, manage social media, and coordinate marketing campaigns for exciting events.
- Company: Join Broadway Events, a leader in innovative trade shows that build communities and drive success.
- Benefits: Enjoy personalised training, birthday days off, team perks, and a fun, collaborative culture.
- Why this job: Be part of a dynamic team, develop your marketing skills, and make a real impact in the industry.
- Qualifications: Ideal candidates are ambitious, excellent copywriters, and comfortable with marketing tools like Mailchimp and Canva.
- Other info: Full-time role with a salary of £25,000 plus incentives, Monday to Friday, 9am to 5pm.
The predicted salary is between 25000 - 35000 £ per year.
At Broadway Events, we don’t just run trade shows, we build communities, spark innovation and drive real commercial success. Our award-winning exhibitions in the Healthcare and Education sectors consistently attract influential decision-makers and our reputation for quality, creativity, and impact sets us apart.
We’re a bold, energetic team who thrive on the fast pace of the events world. Everyone here brings individuality and passion to the table and we take pride in delivering exceptional, insight-driven experiences for our audiences. Our culture is collaborative, supportive and full of momentum, making Broadway Events an exciting place to grow your career.
We’re now looking for a Marketing Executive to join our dynamic Marketing Team. Reporting to the Marketing Manager, you'll play a vital role in delivering multi-channel campaigns for a portfolio of industry-leading events.
Key responsibilities:- Content Creation & Copywriting: Create and copywrite engaging, original content for a variety of marketing materials including brochures, adverts, online banners, HTML emails, landing pages and social media posts. Work closely on creative design processes for marketing collateral, ensuring alignment with brand guidelines. Produce and manage content across social media channels, including LinkedIn, Facebook, Instagram and TikTok — incorporating graphics, videos, animations and text posts.
- Partnerships/Stakeholder management: Maintain and develop strong relationships with key partners, sponsors, exhibitors and speakers. Coordinate marketing deliverables for partners and exhibitors, ensuring fulfilment of promotional opportunities. Support the wider team in managing logistics, exhibitor promotions and speaker communications.
- Campaign Delivery & Multi-Channel Marketing: Plan, coordinate and deliver multi-channel marketing activities on time, within budget and to a high standard. Support the execution of digital campaigns including Google Ads, remarketing initiatives and website enhancement tools. Coordinate and support multi-channel marketing campaigns in line with business and event objectives.
- Social Media Management: Develop, manage and execute the social media schedule across all platforms, creating both visual and written content. Build and engage with online communities to drive brand awareness and event registrations. Monitor social media performance and implement strategies for growth and engagement.
- Website & Digital Management: Create, update and maintain website content, ensuring accuracy, relevance and SEO optimisation. Regularly review website performance and coordinate updates in collaboration with web agencies and internal teams.
- Market Research, Data & Insights: Conduct market research to identify industry trends, competitor activities and marketing opportunities. Support the team with customer insights, data analysis and lead generation initiatives. Assist in data segmentation, community building and database management for marketing campaigns.
- Email Marketing: Plan, create and deliver email campaigns, including copywriting, graphic creation, email templates and landing pages. Analyse campaign performance and contribute to ongoing optimisation.
- Event Marketing & Support: Collaborate with Sales, Marketing and Operations teams to support the preparation and delivery of trade shows and events. Monitor the registration system and assist with registration administration. Manage marketing through exhibitor campaigns including communication, promotion of marketing tools, collation of event guide entries, exhibitor zone set up and ongoing query management.
- Reporting & Analysis: Provide accurate, timely reporting on key marketing metrics, campaign performance and forecasts.
You are an ambitious marketing executive with experience of the full marketing mix, and you have the energy and drive to succeed in a growing company. You are an excellent copywriter who can translate technical or business content into strong and engaging messages. You are a confident communicator and enjoy dealing with people at all levels, both internally within the company and in the market. You are comfortable working with systems like Mailchimp, Canva and of course Excel, PowerPoint and Word. You thrive on working under pressure and you have the resilience to keep smiling while doing it – and while you love working in a team, you’re also comfortable working autonomously in your own area of responsibility. You have a keen interest in developing a Marketing career and leadership skills.
What’s in it for you?
- Personalised Training & Development Plan
- Recognition Scheme – we love celebrating wins!
- Birthday Day Off
- Holiday Entitlement Increases with Service
- Onsite Parking
- Team Perks – fresh fruit, occasional lunches and regular social events
- Collaborative & Fun Work Culture
- Salary: £25,000 + Incentives
- Hours: 37.5 hours per week: Monday - Friday 9am - 5pm
Event Marketing Executive employer: Broadway Events
Contact Detail:
Broadway Events Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Event Marketing Executive
✨Tip Number 1
Familiarise yourself with the latest trends in event marketing, especially within the healthcare and education sectors. This knowledge will not only help you during interviews but also demonstrate your genuine interest in the industry.
✨Tip Number 2
Engage with Broadway Events on social media platforms. Comment on their posts, share relevant content, and showcase your understanding of their events. This can help you stand out and show your enthusiasm for the role.
✨Tip Number 3
Network with current or former employees of Broadway Events. Reach out on LinkedIn to learn more about the company culture and expectations. This insider knowledge can give you an edge in your application process.
✨Tip Number 4
Prepare to discuss specific examples of your past marketing campaigns and how they achieved results. Being able to articulate your successes will demonstrate your capability and readiness for the challenges of the Event Marketing Executive role.
We think you need these skills to ace Event Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in event marketing and showcases your copywriting skills. Use keywords from the job description to align your qualifications with what Broadway Events is looking for.
Craft a Compelling Cover Letter: Write a cover letter that reflects your passion for marketing and events. Mention specific campaigns or projects you've worked on that demonstrate your ability to create engaging content and manage multi-channel marketing efforts.
Showcase Your Creativity: Include examples of your previous work, such as links to social media posts, email campaigns, or marketing materials you've created. This will help illustrate your creative abilities and understanding of brand guidelines.
Highlight Your Communication Skills: In your application, emphasise your experience in stakeholder management and collaboration with teams. Provide examples of how you've successfully communicated with partners or managed logistics for events.
How to prepare for a job interview at Broadway Events
✨Showcase Your Copywriting Skills
As an Event Marketing Executive, strong copywriting is key. Prepare examples of your previous work that demonstrate your ability to create engaging content. Be ready to discuss how you tailor your writing for different platforms and audiences.
✨Demonstrate Your Social Media Savvy
Since the role involves managing social media channels, come prepared with insights on current trends and successful campaigns you've executed. Discuss how you would engage communities and drive brand awareness through innovative strategies.
✨Highlight Your Collaborative Spirit
Broadway Events values teamwork, so be sure to share experiences where you've successfully collaborated with others. Talk about how you manage relationships with partners and stakeholders, and how you contribute to a positive team environment.
✨Prepare for Market Research Questions
Understanding market trends is crucial for this role. Brush up on recent industry developments and be ready to discuss how you would conduct market research to identify opportunities. Show your analytical skills by sharing how you've used data to inform marketing strategies.