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For Companies At a Glance
- Tasks: Drive growth in the not-for-profit sector with our leading customer communications platform.
- Company: Join Broadridge, a company dedicated to empowering others and fostering collaboration.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional development.
- Why this job: Make a real impact by supporting charities and mission-driven organisations.
- Qualifications: 5+ years in B2B sales, ideally with experience in not-for-profit or regulated sectors.
- Other info: Dynamic role with opportunities for travel and building trusted relationships.
The predicted salary is between 43200 - 72000 £ per year.
At Broadridge, we have built a culture where the highest goal is to empower others to accomplish more. If you’re passionate about developing your career while helping others along the way, come join the Broadridge team. Broadridge is expanding its Customer Communications and Customer Experience capabilities across the UK not-for-profit sector. We are creating a new, high-impact sales role to drive growth of Signal, Broadridge’s leading omnichannel customer communications platform, into charities and mission-driven organisations. This role offers the opportunity to own a strategically important market, shape our go-to-market approach, and directly support organisations delivering social good—while working with enterprise-grade technology and complex, value-driven solutions. The role reports to the Head of International Customer Communications Sales and is based in the UK (London preferred).
What You’ll Do
- Own and grow the UK not-for-profit sales pipeline, building a strong, sustainable book of new business for Signal and Broadridge’s Customer Communications portfolio.
- Develop and execute a clear territory and account strategy, identifying priority prospects and growth opportunities.
- Build deep expertise across Broadridge’s omnichannel communications solutions, aligning technology capabilities to client needs, regulatory requirements, and sector-specific challenges.
- Generate new opportunities through a combination of prospecting, networking, industry events, and partner relationships.
- Lead the end-to-end sales process, including discovery, RFI/RFP responses, solution design, commercial negotiations, and deal closure.
- Collaborate closely with Sales, Product, Implementation, Legal, and SME teams to deliver high-quality, client-centric outcomes.
- Represent Broadridge and Signal at industry conferences, trade shows, and sector events, building trusted relationships and brand presence.
- Support smooth client onboarding by partnering with Implementation teams to ensure successful go-lives.
- Contribute to special sales initiatives and strategic projects as the UK business continues to scale.
What Success Looks Like
- A strong, qualified pipeline across the UK not-for-profit sector.
- Consistent achievement of new business revenue targets.
- Trusted relationships with senior stakeholders at charities and NGOs.
- Recognition internally as a go-to sales leader for the not-for-profit segment.
What We’re Looking For
- Proven experience (5+ years) in B2B sales, account management, or business development, ideally within complex solutions, platforms, or managed services.
- Experience selling technology or services into regulated or mission-driven organisations (not-for-profit experience is a strong advantage).
- Comfortable leading consultative, value-based sales cycles, including RFP-driven opportunities.
- Strong commercial acumen with confidence in pricing, negotiation, and deal structuring.
- A self-starter mindset with the ability to build something new, not just inherit an existing book.
- Excellent communication and presentation skills; able to engage credibly with senior stakeholders.
- Fluent English; additional languages are a plus.
- Willingness to travel within the UK as required.
We are dedicated to fostering a collaborative, engaging, and inclusive environment and are committed to providing a workplace that empowers associates to be authentic and bring their best to work. We believe that associates do their best when they feel safe, understood, and valued, and we work diligently and collaboratively to ensure Broadridge is a company—and ultimately a community—that recognises and celebrates everyone’s unique perspective.
Use of AI in Hiring
As part of the recruiting process, Broadridge may use technology, including artificial intelligence (AI)-based tools, to help review and evaluate applications. These tools are used only to support our recruiters and hiring managers, and all employment decisions include human review to ensure fairness, accuracy, and compliance with applicable laws. Please note that honesty and transparency are critical to our hiring process. Any attempt to falsify, misrepresent, or disguise information in an application, resume, assessment, or interview will result in disqualification from consideration.
Sales Director (Not-for-Profit Segment) in London employer: Broadridge
Contact Detail:
Broadridge Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Director (Not-for-Profit Segment) in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the not-for-profit sector. Attend industry events, join relevant groups on LinkedIn, and don’t be shy about reaching out to potential contacts. Building relationships can open doors that you didn’t even know existed.
✨Tip Number 2
Showcase your expertise! When you’re chatting with potential employers or networking, make sure to highlight your experience in B2B sales and your understanding of the unique challenges faced by charities and NGOs. This will position you as a valuable asset to their team.
✨Tip Number 3
Prepare for those interviews! Research Broadridge and its Customer Communications portfolio thoroughly. Be ready to discuss how your skills align with their mission and how you can contribute to their growth in the not-for-profit sector. Confidence is key!
✨Tip Number 4
Apply through our website! We want to see your application come through directly. It shows initiative and gives us a chance to see your enthusiasm for the role. Plus, it’s the best way to ensure your application gets the attention it deserves.
We think you need these skills to ace Sales Director (Not-for-Profit Segment) in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Sales Director role. Highlight your experience in B2B sales and any work you've done with not-for-profit organisations. We want to see how your skills align with our mission!
Showcase Your Achievements: Don’t just list your responsibilities; share your successes! Use specific examples of how you’ve driven growth or built relationships in previous roles. This helps us understand the impact you can make at Broadridge.
Be Authentic: We value honesty and transparency, so be yourself in your application. Share your passion for helping others and how it aligns with our culture at Broadridge. Authenticity goes a long way in making a connection!
Apply Through Our Website: For the best chance of getting noticed, apply directly through our website. It’s the easiest way for us to track your application and ensure it reaches the right people. We can’t wait to hear from you!
How to prepare for a job interview at Broadridge
✨Know Your Stuff
Before the interview, dive deep into Broadridge’s Customer Communications and Customer Experience capabilities. Understand how Signal works and its impact on the not-for-profit sector. This knowledge will help you speak confidently about how you can drive growth in this area.
✨Showcase Your Sales Strategy
Prepare to discuss your approach to building a sales pipeline and executing territory strategies. Be ready to share specific examples from your past experiences where you've successfully identified prospects and closed deals, especially in mission-driven organisations.
✨Build Relationships
Since this role involves engaging with senior stakeholders, practice how you’ll establish trust and rapport. Think of ways to demonstrate your consultative selling style and how you’ve built relationships in previous roles, particularly within the not-for-profit sector.
✨Be Ready for Questions
Expect questions around your experience with RFPs and complex sales cycles. Prepare to discuss your negotiation tactics and how you’ve structured deals in the past. This will show that you’re not just a self-starter but also someone who can navigate the complexities of the sales process.
