At a Glance
- Tasks: Drive sales growth by identifying prospects and building relationships in the insurance market.
- Company: Fast-growing InsurTech start-up based in London with a dynamic culture.
- Benefits: Competitive salary, uncapped commission, hybrid work, and clear career progression.
- Other info: Exciting opportunity for career growth in a supportive environment.
- Why this job: Join a high-impact team and make a real difference in a rapidly evolving industry.
- Qualifications: B2B sales experience and strong communication skills are essential.
The predicted salary is between 40000 - 50000 € per year.
About the Company
We are a London-based InsurTech delivering real-time underwriting intelligence for natural catastrophe risk. Our flagship platform provides property-level precision across flood, wildfire, and earthquake perils, replacing blunt postcode models for insurers, MGAs, and Lloyd's syndicates. We're a rapidly growing start-up and are looking to bring on bright, driven candidates to help lead us through this next phase of growth. Trusted by leading names across the London Market and internationally, we are growing fast and building a world-class commercial team to match our global expansion.
About the Role
We are looking for a driven, proactive individual to own the top of our sales funnel. You won't wait to be told what to do; you are someone who sees a gap, fills it, and is always looking for the next opportunity to make an impact. This is not a passive inbound role - it demands commercial curiosity and a genuine hunger to build a qualified pipeline from scratch. We need someone who 'gets it' and is a great people person - this is a brilliant opportunity for someone looking to break into the insurance market, hone their skills at a well-backed start-up, or take their next step into an autonomous role at a firm that genuinely cares. Reporting directly to our Global Sales Lead, you will have full access to our sales playbook and cutting-edge tools to hit the ground running. You will track down the right contacts, craft messages that get replies, and push deals forward without being prompted.
Responsibilities
- Research and identify global prospects across the London Market, US, Canada, and Europe.
- Lead multi-touch cadences via email, LinkedIn, and phone targeting key personas like the Chief Underwriting Officers and Head of Property.
- Qualify leads against our ICP and hand them off as meeting-ready opportunities.
- Maintain accurate records in our CRM, logging all activity and analysing data to improve outreach techniques.
- Work with the Global Sales Lead to refine messaging based on real-time market feedback.
- Stay current on NatCat trends and competitive positioning to represent the brand professionally.
Required Skills & Experience
- Minimum one year of B2B sales experience, ideally within the insurtech or data-led tech sector.
- Direct experience selling into or a strong understanding of the insurance market (Insurers, MGAs, and Lloyd’s) is a great addition.
- An absolute must is a history of hitting or exceeding outbound targets for qualified meetings and pipeline creation.
- Exceptional written and verbal skills; able to hold credible, mature conversations at the C-suite level.
- Ability to understand insurance terms like loss ratios and pricing accuracy, and translate that into relevant outreach.
- Comfortable with prospecting tools.
Preferred Skills
- Familiarity with structured methodologies like MEDDICC.
- Strong existing network and familiarity with NatCat perils.
- Resilient, positive, and persistent; you treat a non-response as a data point, not a defeat.
- You move with urgency and are excited to build a career in a fast-scaling business.
What We Offer
- 40-50K base, with uncapped OTE/commission of up to 100K.
- A clear pathway to Senior SDR or Account Executive roles within 12 months.
- High visibility with senior leadership, and no "black boxes" or bureaucracy.
- Working from our London office with hybrid flexibility.
Sales Development Representative employer: Broaden
Join a dynamic InsurTech start-up in London, where your role as a Sales Development Representative will be pivotal to our growth journey. We offer a vibrant work culture that fosters innovation and collaboration, alongside clear pathways for career advancement within a supportive environment. With competitive compensation and the flexibility of hybrid working, this is an exceptional opportunity for driven individuals eager to make a significant impact in the insurance market.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Development Representative
✨Tip Number 1
Get to know the company inside out! Research their products, values, and recent news. This way, when you chat with them, you can show off your knowledge and genuine interest in what they do.
✨Tip Number 2
Network like a pro! Use LinkedIn to connect with current employees or industry professionals. A friendly message can go a long way in getting your foot in the door and might even lead to a referral.
✨Tip Number 3
Practice your pitch! Be ready to talk about your experience and how it relates to the role. Highlight your sales achievements and be prepared to discuss how you can contribute to their growth.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our team and ready to take that next step in your career.
We think you need these skills to ace Sales Development Representative
Some tips for your application 🫡
Show Your Sales Savvy:When you're crafting your application, make sure to highlight any B2B sales experience you have. We want to see how you've hit targets and created pipelines in the past, especially if it's in the insurtech or data-led tech sector. This is your chance to show us you know your stuff!
Be Personable:Since this role is all about building relationships, let your personality shine through in your written application. Use a friendly tone and demonstrate your ability to engage with C-suite level contacts. We’re looking for someone who can connect with people, so don’t hold back!
Tailor Your Message:Make sure your application speaks directly to our needs. Research our company and the insurtech market, and weave that knowledge into your application. Show us you understand the challenges we face and how you can help us tackle them. A personalised touch goes a long way!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get the attention you deserve. Plus, it’s super easy – just follow the prompts and let us see what you’ve got!
How to prepare for a job interview at Broaden
✨Know Your InsurTech Inside Out
Before the interview, dive deep into the insurtech industry and understand the company's unique selling points. Familiarise yourself with terms like 'natural catastrophe risk' and 'property-level precision' so you can speak confidently about how your skills align with their needs.
✨Show Off Your Sales Savvy
Prepare to discuss your previous B2B sales experiences, especially any successes in hitting outbound targets. Be ready to share specific examples of how you've built a pipeline from scratch and qualified leads, as this role demands a proactive approach.
✨Craft Engaging Outreach Strategies
Think about how you would approach potential clients in this role. Prepare a few sample outreach messages or strategies that demonstrate your ability to engage C-suite executives. This will show your commercial curiosity and creativity during the interview.
✨Ask Insightful Questions
Prepare thoughtful questions that reflect your understanding of the company’s goals and challenges. Inquire about their sales playbook or how they refine messaging based on market feedback. This shows you're not just interested in the role but also in contributing to their growth.
