At a Glance
- Tasks: Drive sales growth by identifying prospects and building a qualified pipeline.
- Company: Fast-growing InsurTech start-up based in London with a dynamic culture.
- Benefits: Competitive salary, uncapped commission, hybrid work, and clear career progression.
- Other info: Exciting opportunity for career growth in a supportive environment.
- Why this job: Join a high-impact team and make a real difference in the insurance market.
- Qualifications: B2B sales experience and strong communication skills are essential.
The predicted salary is between 40000 - 50000 € per year.
About the Company
As our Sales Development Representative, you will be a high-impact force at the centre of our growth engine. We are a London-based InsurTech delivering real-time underwriting intelligence for natural catastrophe risk. Our flagship platform provides property-level precision across flood, wildfire, and earthquake perils, replacing blunt postcode models for insurers, MGAs, and Lloyd's syndicates. We are a rapidly growing start-up and are looking to bring on bright, driven candidates to help lead us through this next phase of growth.
Trusted by leading names across the London Market and internationally, we are growing fast and building a world-class commercial team to match our global expansion.
About the Role
We are looking for a driven, proactive individual to own the top of our sales funnel. You won't wait to be told what to do; you are someone who sees a gap, fills it, and is always looking for the next opportunity to make an impact. This is not a passive inbound role - it demands commercial curiosity and a genuine hunger to build a qualified pipeline from scratch. We need someone who 'gets it' and is a great people person - this is a brilliant opportunity for someone looking to break into the insurance market, hone their skills at a well-backed start-up, or take their next step into an autonomous role at a firm that genuinely cares.
Reporting directly to our Global Sales Lead, you will have full access to our sales playbook and cutting-edge tools to hit the ground running. You will track down the right contacts, craft messages that get replies, and push deals forward without being prompted.
Responsibilities
- Research and identify global prospects across the London Market, US, Canada, and Europe.
- Lead multi-touch cadences via email, LinkedIn, and phone targeting key personas like the Chief Underwriting Officers and Head of Property.
- Qualify leads against our ICP and hand them off as meeting-ready opportunities.
- Maintain accurate records in our CRM, logging all activity and analysing data to improve outreach techniques.
- Work with the Global Sales Lead to refine messaging based on real-time market feedback.
- Stay current on NatCat trends and competitive positioning to represent the brand professionally.
Required Skills & Experience
- Minimum one year of B2B sales experience, ideally within the insurtech or data-led tech sector.
- Direct experience selling into or a strong understanding of the insurance market (Insurers, MGAs, and Lloyd’s) is a great addition.
- An absolute must is a history of hitting or exceeding outbound targets for qualified meetings and pipeline creation.
- Exceptional written and verbal skills; able to hold credible, mature conversations at the C-suite level.
- Ability to understand insurance terms like loss ratios and pricing accuracy, and translate that into relevant outreach.
- Comfortable with prospecting tools.
Preferred Skills
- Familiarity with structured methodologies like MEDDICC.
- Strong existing network and familiarity with NatCat perils.
- Resilient, positive, and persistent; you treat a non-response as a data point, not a defeat. You move with urgency and are excited to build a career in a fast-scaling business.
What We Offer
- 40-50K base, with uncapped OTE/commission of up to 100K.
- A clear pathway to Senior SDR or Account Executive roles within 12 months.
- High visibility with senior leadership, and no "black boxes" or bureaucracy.
- Working from our London office with hybrid flexibility.
Sales Development Representative employer: Broaden
Join a dynamic and rapidly growing InsurTech start-up in London, where your contributions as a Sales Development Representative will be pivotal to our expansion. We offer a vibrant work culture that fosters innovation and collaboration, alongside clear pathways for career advancement within a supportive environment. With competitive compensation and the flexibility of hybrid working, this is an exceptional opportunity for driven individuals eager to make a meaningful impact in the insurance market.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Development Representative
✨Tip Number 1
Get to know the company inside out! Research their products, values, and recent news. This will help you tailor your conversations and show genuine interest when you connect with them.
✨Tip Number 2
Network like a pro! Use LinkedIn to reach out to current employees or industry professionals. Ask for informational chats to learn more about the role and the company culture – it’s a great way to get your foot in the door.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills align with the role of a Sales Development Representative. Highlight your B2B sales experience and any knowledge of the insurance market to stand out.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re proactive and genuinely interested in joining our team.
We think you need these skills to ace Sales Development Representative
Some tips for your application 🫡
Show Your Sales Savvy:When you're crafting your application, make sure to highlight any B2B sales experience you have. We want to see how you've hit targets and created pipelines in the past, so don’t hold back on those achievements!
Be Personable:Since this role is all about building relationships, let your personality shine through in your writing. Use a friendly tone and show us that you’re not just another applicant, but someone who genuinely connects with people.
Tailor Your Message:Don’t send a generic application! Take the time to tailor your cover letter and CV to reflect our company values and the specifics of the role. Show us that you understand the insurtech space and are excited about what we do.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to keep track of your application and ensures you get noticed. Plus, it shows you’re proactive, which is exactly what we’re looking for!
How to prepare for a job interview at Broaden
✨Know Your InsurTech
Before the interview, dive deep into the insurtech industry and understand the company's unique selling points. Familiarise yourself with terms like 'NatCat' and how they relate to the company's offerings. This will not only impress your interviewers but also help you articulate how you can contribute to their growth.
✨Show Your Sales Savvy
Prepare specific examples from your past B2B sales experiences where you exceeded targets or successfully built a pipeline. Be ready to discuss your approach to prospecting and how you’ve used tools to track and analyse your outreach. This will demonstrate your proactive nature and readiness for the role.
✨Craft Engaging Messages
Think about how you would reach out to potential clients in this role. Prepare a few sample messages tailored to key personas like Chief Underwriting Officers. This shows that you understand the audience and can communicate effectively, which is crucial for a Sales Development Representative.
✨Ask Insightful Questions
Prepare thoughtful questions about the company’s growth strategy, sales playbook, and how they measure success. This not only shows your genuine interest in the role but also gives you valuable insights into whether this is the right fit for you. Remember, interviews are a two-way street!
