At a Glance
- Tasks: Lead and build a dynamic marketing strategy from the ground up in a fast-paced InsurTech environment.
- Company: Join a high-growth geospatial risk intelligence platform transforming the insurance industry.
- Benefits: Competitive salary up to £100,000, hybrid work model, and opportunities for team expansion.
- Other info: Work closely with sales and product teams in a collaborative, agile culture.
- Why this job: Be a key player in redefining marketing and driving significant revenue growth.
- Qualifications: Experience in B2B SaaS demand generation and a passion for building marketing functions.
The predicted salary is between 100000 - 100000 £ per year.
Head of Marketing | High-growth Insur Tech | Full-Time | London (Hybrid) | up to £100,000
About the Company
As the Head of Marketing, you will be the strategic and operational engine behind the demand generation and market growth.
Our client is a fast-scaling geospatial risk intelligence platform redefining how the insurance industry locates, understands, and prices risk.
From rooftop-level geocoding and property attributes to climate, peril, and catastrophe modeling, they transform fragmented information into decision-ready intelligence for leading global insurers, MGAs, and Lloyd's syndicates.
Following a strategic investment partnership, they are entering an explosive new phase of growth - expanding their international footprint, scaling their technology, and accelerating their go-to-market engine.
Operating in a high-growth scale-up environment, they champion absolute autonomy, radical ownership, and operational agility.
They move dynamically from start-up flexibility to scale-up discipline, empowering their people to execute without layers of bureaucracy or hand-holding.
If a candidate thrives in a rapid-iteration, data-centric culture where they are trusted to define the GTM roadmap, make high-impact commercial decisions, and see their work directly drive the enterprise pipeline every single day, they will find a massive opportunity here.
About the Role
Reporting directly to the Chief Revenue Officer (CRO), this role represents a complete reset of the marketing function. The business is looking for a data-led, commercially minded
Head of Marketing to build their enterprise demand-generation foundation from scratch.
This is a true \"builder\" role designed for someone who loves both strategic vision and hands-on execution.
Managing one direct report initially - with a mandate to scale the team in line with business growth - the successful candidate will wear many hats: from refining brand positioning and executing targeted ABM campaigns, to optimizing the lead funnel and configuring the modern martech stack.
Working shoulder-to-shoulder with the sales and product teams, this role is explicitly focused on turning demand into a qualified, revenue-generating pipeline across a small, well-defined set of target enterprise accounts.
Key Responsibilities
- Develop, launch, and scale an enterprise marketing strategy from scratch, mapping campaigns directly to an account-based GTM motion.
- Partner closely with Sales to drive qualified prospects into the funnel and support existing account expansion.
A core measure of success will be generating leads that actively convert into sales-engaged pipeline.
- Focus relentlessly on high-impact channels - specifically scaling industry events, outbound, performance marketing, and webinars - while cutting through low-value noise.
- Leverage an AI-forward mindset and modern tooling to maximize output, automate campaign workflows, and amplify the impact of a lean marketing team.
- Manage budget distribution across channels to optimize CAC, maximize conversion rates, and ensure capital allocation yields positive ROI.
- Own the core messaging, value proposition, and competitive differentiation in the marketplace.
- Construct robust ROI models, build Salesforce/Hub Spot reports with ease, and continuously communicate financial impact and pipeline velocity to executive leadership.
Skills & Competencies
- Deep expertise in B2B Saa S demand gen and Account-Based Marketing (ABM) strategies targeting complex enterprise accounts.
- Enjoys building a greenfield marketing function from the ground up and possesses a \"roll-up-your-sleeves\" attitude toward executing campaigns.
- Naturally curious about and adept at using applied AI tooling to drive outsized output from a lean internal team.
- Commercially minded thinker who loves diving into reporting, tracking CAC ratios, and optimizing campaign funnels using CRM and martech data.
- Proven ability to build tight, low-ego partnerships with Sales, Operations, Product, and external creative partners.
Qualifications & Experience
- Proven track record in a B2B Saa S or AI enterprise environment, ideally with exposure to scaling within the £3M - £15M ARR range in a PE/VC-backed setting.
- Demonstrated track record of hitting qualified pipeline targets and directly sourcing/influencing closed revenue.
- Expertise in event marketing as a core growth channel, paired with strong multi-channel campaign experience.
- Deep proficiency with enterprise martech stacks, Hubspot, and Salesforce reporting suites.
- Self-starter mindset with the commercial maturity to spot gaps, take immediate ownership, and drive business leverage.
- Measures of Success
- Qualified pipeline created directly against agreed business targets.
- Increased reach, intent, and engagement within target enterprise accounts.
- Demonstrable impact on closed-won sales (both marketing-sourced and marketing-influenced revenue).
- Optimization of the CAC (Customer Acquisition Cost) ratio.
- Role Details
- Up to
- Hybrid model with a requirement to be in the Central London office at least 1 day per week to work alongside the sales team.
- Initially 1 direct report, with dedicated budget to scale the team as company growth milestones are met.
Head of Marketing in London employer: Broaden
Broaden is an exceptional employer that champions innovation and transformation within the insurance sector. With a strong focus on employee growth, we offer a collaborative work culture that empowers our team to drive meaningful change while enjoying the flexibility of remote work across the UK. Join us to be part of a dynamic environment where your contributions directly impact our success and the future of the industry.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Broaden and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Broaden are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Broaden on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Broaden. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Marketing in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Broaden. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Broaden:Show us that you’ve done your homework! In your application, briefly mention what you admire about Broaden’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Broaden
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Broaden will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Broaden, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
