At a Glance
- Tasks: Lead marketing strategies and build a demand-gen function for a cutting-edge platform.
- Company: Fast-scaling geospatial risk intelligence company based in London.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Hybrid work setup with a focus on data-driven decision making.
- Why this job: Shape the future of marketing in an innovative tech environment.
- Qualifications: Experience in B2B marketing and strong leadership skills.
The predicted salary is between 60000 - 80000 £ per year.
Broaden is recruiting a Head of Marketing to build an enterprise demand-gen function from the ground up in London.
You will drive ABM strategies, partner with Sales and Product, and shape the GTM plan for a fast-scaling geospatial risk intelligence platform.
Reporting to the CRO, you will lead a data-led marketing function, own messaging, and shepherd the martech stack.
The role blends strategic vision with hands-on execution in a hybrid London setup.
#J-18808-Ljbffr
Head of Marketing — AI-Driven B2B Growth employer: Broaden
Broaden is an exceptional employer that champions innovation and transformation within the insurance sector. With a strong focus on employee growth, we offer a collaborative work culture that empowers our team to drive meaningful change while enjoying the flexibility of remote work across the UK. Join us to be part of a dynamic environment where your contributions directly impact our success and the future of the industry.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing — AI-Driven B2B Growth
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Broaden and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Broaden are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Broaden on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Broaden. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Marketing — AI-Driven B2B Growth
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Broaden. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Broaden:Show us that you’ve done your homework! In your application, briefly mention what you admire about Broaden’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Broaden
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Broaden will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Broaden, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
