At a Glance
- Tasks: Lead partnerships for exciting sports events and drive revenue growth.
- Company: Dynamic creator of spectacular experiences in sports and entertainment.
- Benefits: Competitive salary, creative environment, and opportunities for professional growth.
- Other info: Fast-paced environment with a focus on creativity and collaboration.
- Why this job: Join a passionate team and make an impact in the sports industry.
- Qualifications: 5+ years in sports partnerships with strong relationship management skills.
The predicted salary is between 60000 - 80000 £ per year.
About the Company
We are a dynamic creator of spectacular experiences across the sports and entertainment industries. Building on a world-class reputation and recent international success across London and Los Angeles, we have established a global office in London to develop and deliver world-leading projects outside the Middle East. Our ambition is to build a global portfolio of sports and entertainment properties, providing commercial, operational, creative and strategic expertise.
About the Role
As part of this growth, we are seeking a driven Partnership Director to help deliver our partnerships at our events, drive incremental revenues and deliver exceptional value across our clients and owned properties. Based in our Sela London office, the Partnerships Director is an integral part of the commercial and events team, responsible for leading the day-to-day partnership account management for a number of our key projects such as Premier Padel, Boxing and an exciting new football series. You will work closely with our commercial sales team and events operations teams to deliver the rights and assets to our sponsors and partners. This role requires previous experience in sport, either with a brand, agency or rights holder, and proven success in managing the day-to-day delivery of partnerships rights and benefits across sports and entertainment properties. The role includes responsibility for understanding sponsorship contracts, tracking rights and benefits, regular status meetings with sponsors and creating regular reports for the Sela International commercial leadership team. The number of partners that the role is directly responsible for will flex based on the size and scope of the partnerships selected but it is likely to be approximately five to six partners.
Responsibilities
- Account Management: Lead on the day-to-day management and delivery of contractual rights for an agreed set of commercial partners, organising and administering all sponsorship delivery activities.
- Creation and management of a clear and well documented Account Management Plan for each partnership under your management.
- Implementation of a proactive approach to account management ensuring you are planning well ahead of time.
- Develop creative activation proposals for commercial partners that align with their strategy.
- Track partner satisfaction via an NPS style survey and ensure that the partners under your management are achieving the agreed target scores.
- Be the central point of contact internally and externally for all activity relating to the commercial partners under your management.
- Ensure the digital, communications, marketing, ticketing and other internal teams are fully aware of, and committed to all campaign activities for your commercial partners.
- Working collaboratively with Marketing & Comms teams to design digital, social and content campaigns for commercial partners.
- Liaise with event organisers and other national federations to ensure implementation and delivery of commercial partners’ rights.
- Ensure the relevant systems that track the delivery of commercial rights are fully updated for all partners.
- Input all data for key partner contacts in Sela’s chosen CRM system.
- Reporting: Deliver post event reporting to the partners that fall under your management to enable data driven decision making is used to guide the development of the partnerships.
- Input into internal reporting processes as required.
- Flag risks and issues early to enable plans to be put in place to mitigate risks.
- Upsells and renewals: Identification of new commercial opportunities to discuss with commercial partners and up-sell, in collaboration with the Commercial Team.
- Involvement in contract renewal negotiations with current commercial partners in collaboration with the Commercial Team.
- Stakeholder management: Support the planning and delivery of commercial partner workshops.
- Build excellent working relations with other stakeholders – Premier Padel etc.
- Event Day Commercial Operations: Support in the inviting and hosting of commercial partners’ at Sela events and other third-party events.
- Play a key role in ensuring that everything runs smoothly with regards to partner rights delivery for across all Sela Partners, but particularly those that fall under your management.
- Represent Sela at industry conferences, networking events, and client presentations.
- Budgets: Ensure budgets are managed to and that all finance process are implemented and adhered to.
Qualifications
5+ years’ experience in account management in commercial sports partnerships, sponsorship, or commercial roles within sports.
Required Skills
- A track record in managing partnerships and running creative campaigns for the activation of sports sponsorships.
- Strong interpersonal skills and relationship management both internally and with key client-side decision makers.
- Experience of presenting to key stakeholders of varying levels of seniority, adapting approach and style accordingly.
- An ability to understand client needs and objectives and then build plans that work hard to deliver against them.
- Ability to balance competing demands and requirements to find mutually acceptable solutions.
- Understanding of the sponsorship market and how sponsorship deals work.
- Understanding of conventional and digital and social media platforms.
- The ability to work on own initiative, both as an individual and as part of a team.
- Practical sponsorship account management/activation experience.
- Understanding and experience of management of sponsorship contracts.
- Experience of working with event organisers and national sports federations.
- Organised and can produce regular sales update reports.
- Good communication capabilities.
- Plenty of energy and creativity, with attention to detail.
- Comfortable working in a fast-paced, agile and evolving environment.
- Strong IT Skills, specifically Microsoft Word, Excel & PowerPoint.
Please note that successful applicants will be subject to a DBS background check.
Equal Opportunity Statement: We are committed to encouraging equality, diversity and inclusion among our workforce and recruitment and eliminating unlawful discrimination.
Partnerships Director in Stockport employer: Broadcast Recruit Ltd
At Sela, we pride ourselves on being a leading employer in the sports and entertainment sector, offering a vibrant work culture that fosters creativity and collaboration. Our London office is not only a hub for innovative projects but also provides ample opportunities for professional growth and development, ensuring that our employees thrive in their careers while contributing to world-class events. With a commitment to diversity and inclusion, we create an environment where every team member can make a meaningful impact and enjoy a rewarding experience.
StudySmarter Expert Advice🤫
We think this is how you could land Partnerships Director in Stockport
✨Tip Number 1
Network like a pro! Get out there and connect with people in the sports and entertainment industries. Attend events, join relevant groups on social media, and don’t be shy about reaching out to potential contacts. You never know who might help you land that Partnerships Director role!
✨Tip Number 2
Showcase your experience! When you get the chance to chat with hiring managers or at networking events, make sure to highlight your past successes in managing partnerships and delivering creative campaigns. Use specific examples to demonstrate how you’ve driven value for previous clients.
✨Tip Number 3
Be proactive! If you see a company you’re keen on, don’t wait for them to post a job. Reach out directly, express your interest, and share how your skills align with their needs. This shows initiative and can set you apart from other candidates.
✨Tip Number 4
Apply through our website! We’ve got loads of opportunities waiting for you. By applying directly, you’ll ensure your application gets the attention it deserves. Plus, it’s a great way to show your enthusiasm for joining our dynamic team!
We think you need these skills to ace Partnerships Director in Stockport
Some tips for your application 🫡
Show Your Passion for Sports and Entertainment:When writing your application, let your enthusiasm for the sports and entertainment industries shine through. We want to see how your experiences align with our mission of creating spectacular experiences!
Tailor Your Application:Make sure to customise your CV and cover letter to highlight relevant experience in partnership management and account delivery. We love seeing how you can bring value to our team, so be specific about your achievements!
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and focus on what makes you a great fit for the Partnerships Director role. Remember, less is often more!
Apply Through Our Website:We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity!
How to prepare for a job interview at Broadcast Recruit Ltd
✨Know Your Partnerships Inside Out
Before the interview, dive deep into the company's current partnerships and projects. Understand their key clients and how they activate sponsorships. This will not only show your genuine interest but also help you discuss how your experience aligns with their needs.
✨Showcase Your Creative Side
Prepare to share examples of creative activation proposals you've developed in the past. Think about how you can tailor these experiences to fit the role of Partnerships Director. Highlighting your ability to think outside the box will impress the interviewers.
✨Master the Art of Relationship Management
Be ready to discuss your approach to managing relationships with partners and stakeholders. Use specific examples to illustrate how you've built strong connections and resolved conflicts in previous roles. This is crucial for a role that relies heavily on interpersonal skills.
✨Prepare for Scenario-Based Questions
Expect questions that ask how you would handle specific situations, such as tracking partner satisfaction or managing multiple partnerships simultaneously. Practise your responses to demonstrate your problem-solving skills and ability to prioritise effectively.
