At a Glance
- Tasks: Lead partnerships for exciting sports events and drive revenue growth.
- Company: Dynamic creator of spectacular experiences in sports and entertainment.
- Benefits: Competitive salary, creative work environment, and opportunities for professional growth.
- Other info: Fast-paced environment with plenty of energy and creativity.
- Why this job: Join a global team and make an impact in the sports industry.
- Qualifications: 5+ years in sports partnerships and strong relationship management skills.
The predicted salary is between 50000 - 65000 £ per year.
About the Company
We are a dynamic creator of spectacular experiences across the sports and entertainment industries. Building on a world-class reputation and recent international success across London and Los Angeles, we have established a global office in London to develop and deliver world-leading projects outside the Middle East. Our ambition is to build a global portfolio of sports and entertainment properties, providing commercial, operational, creative and strategic expertise.
About the Role
As part of this growth, we are seeking a driven Partnership Director to help deliver our partnerships at our events, drive incremental revenues and deliver exceptional value across our clients and owned properties. Based in our Sela London office, the Partnerships Director is an integral part of the commercial and events team, responsible for leading the day-to-day partnership account management for a number of our key projects such as Premier Padel, Boxing and an exciting new football series. You will work closely with our commercial sales team and events operations teams to deliver the rights and assets to our sponsors and partners. This role requires previous experience in sport, either with a brand, agency or rights holder, and proven success in managing the day-to-day delivery of partnerships rights and benefits across sports and entertainment properties. The role includes responsibility for understanding sponsorship contracts, tracking rights and benefits, regular status meetings with sponsors and creating regular reports for the Sela International commercial leadership team. The number of partners that the role is directly responsible for will flex based on the size and scope of the partnerships selected but it is likely to be approximately five to six partners.
Responsibilities
- Account Management: Lead on the day-to-day management and delivery of contractual rights for an agreed set of commercial partners, organising and administering all sponsorship delivery activities.
- Creation and management of a clear and well documented Account Management Plan for each partnership under your management.
- Implementation of a proactive approach to account management ensuring you are planning well ahead of time.
- Develop creative activation proposals for commercial partners that align with their strategy.
- Track partner satisfaction via an NPS style survey and ensure that the partners under your management are achieving the agreed target scores.
- Be the central point of contact internally and externally for all activity relating to the commercial partners under your management.
- Ensure the digital, communications, marketing, ticketing and other internal teams are fully aware of, and committed to all campaign activities for your commercial partners.
- Working collaboratively with Marketing & Comms teams to design digital, social and content campaigns for commercial partners.
- Liaise with event organisers and other national federations to ensure implementation and delivery of commercial partners’ rights.
- Ensure the relevant systems that track the delivery of commercial rights are fully updated for all partners.
- Input all data for key partner contacts in Sela’s chosen CRM system.
Reporting: Deliver post event reporting to the partners that fall under your management to enable data driven decision making is used to guide the development of the partnerships. Input into internal reporting processes as required. Flag risks and issues early to enable plans to be put in place to mitigate risks.
Upsells and renewals: Identification of new commercial opportunities to discuss with commercial partners and up-sell, in collaboration with the Commercial Team. Involvement in contract renewal negotiations with current commercial partners in collaboration with the Commercial Team.
Stakeholder management: Support the planning and delivery of commercial partner workshops. Build excellent working relations with other stakeholders – Premier Padel etc.
Event Day Commercial Operations: Support in the inviting and hosting of commercial partners’ at Sela events and other third-party events. Play a key role in ensuring that everything runs smoothly with regards to partner rights delivery for across all Sela Partners, but particularly those that fall under your management. Represent Sela at industry conferences, networking events, and client presentations.
Budgets: Ensure budgets are managed to and that all finance process are implemented and adhered to.
Qualifications: 5+ years’ experience in account management in commercial sports partnerships, sponsorship, or commercial roles within sports.
Required Skills: A track record in managing partnerships and running creative campaigns for the activation of sports sponsorships. Strong interpersonal skills and relationship management both internally and with key client-side decision makers. Experience of presenting to key stakeholders of varying levels of seniority, adapting approach and style accordingly. An ability to understand client needs and objectives and then build plans that work hard to deliver against them. Ability to balance competing demands and requirements to find mutually acceptable solutions. Understanding of the sponsorship market and how sponsorship deals work. Understanding of conventional and digital and social media platforms. The ability to work on own initiative, both as an individual and as part of a team. Practical sponsorship account management/activation experience. Understanding and experience of management of sponsorship contracts. Experience of working with event organisers and national sports federations. Organised and can produce regular sales update reports. Good communication capabilities. Plenty of energy and creativity, with attention to detail. Comfortable working in a fast-paced, agile and evolving environment. Strong IT Skills, specifically Microsoft Word, Excel & PowerPoint.
Please note that successful applicants will be subject to a DBS background check.
Equal Opportunity Statement: We are committed to encouraging equality, diversity and inclusion among our workforce and recruitment and eliminating unlawful discrimination.
Senior Partnerships Manager in City of London employer: Broadcast Recruit Ltd
At Sela, we pride ourselves on being a leading creator of unforgettable experiences in the sports and entertainment sectors, with a vibrant office located in London. Our dynamic work culture fosters creativity and collaboration, offering employees ample opportunities for professional growth and development while working on high-profile projects like Premier Padel and exciting new football series. Join us to be part of a passionate team that values innovation and excellence, ensuring that every day brings new challenges and rewards.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Partnerships Manager in City of London
✨Get Involved in Local Sports Communities
Dive into your local sports scene! Attend community games, coaching sessions, and meet-ups. Building relationships with coaches and team managers can help you uncover job opportunities before they even hit the job boards.
✨Leverage Internships and Volunteering
Even though you’re after a full-time role, don’t underestimate internships or volunteering in sports organisations. These positions not only give you hands-on experience but can also lead to permanent openings. Plus, it’s a fantastic way to make your face known in the industry!
✨Visit Sports Job Fairs
Keep an eye out for sports job fairs and career expos specific to the recreation management field. These events are goldmines for meeting hiring managers from organisations like Broadcast Recruit Ltd. Bring your A-game and be ready to chat about how you can contribute to their team!
✨Apply Through Our Website
Don't forget to check out openings on our site! Our listings will often include positions at excellent organisations in sports recreation management, including Broadcast Recruit Ltd. Applying directly through our platform increases your chances of getting noticed by recruiters. Let's get you that dream job!
We think you need these skills to ace Senior Partnerships Manager in City of London
Some tips for your application 🫡
Show Off Your Passion for Sports:In your cover letter, let your enthusiasm for sports and recreation shine through! We want to see your genuine interest in the industry and how it's shaped your career choices. Sharing specific experiences, like managing a team or organising an event, can really make you stand out.
Highlight Relevant Experience:When crafting your CV, focus on any relevant internships, volunteer work, or part-time jobs related to sports and recreation management. Make sure to quantify your achievements – did you increase team participation by a certain percentage or successfully lead a project? Numbers speak volumes!
Tailor Your CV for Sports Management:Use a CV format that emphasises your skills in leadership, teamwork, and event coordination. Don’t forget to include specific training or certifications that relate to sports management, as these can set you apart from other applicants. We love seeing candidates with relevant qualifications!
Express Your Long-Term Goals:In your application, we want to see your career aspirations in sports management. Don’t hesitate to include how you envision your future in this industry and how joining Broadcast Recruit Ltd aligns with those goals. We’re looking for candidates who are not just a perfect fit for the role but are also excited about growing with us!
How to prepare for a job interview at Broadcast Recruit Ltd
✨Highlight Your Passion for Sports
When chatting with Broadcast Recruit Ltd, make sure to express your genuine love for sports and recreation. Share experiences that showcase your passion, whether it's managing a local sports team, organising events, or simply being an active participant in various activities. This helps them see you're not just a fit on paper, but also someone who truly cares about the field.
✨Showcase Your Management Skills
This role is all about managing resources and people, so be ready to discuss your leadership and organisational skills. Prepare some examples from your past experiences where you've successfully led a team or managed a project, particularly in a sports or recreation setting. Use the STAR (Situation, Task, Action, Result) technique to make your answers concise and impactful.
✨Be Prepared for Scenario-Based Questions
Expect case studies or scenario-based questions that assess your problem-solving and decision-making skills. You might be asked how you would handle a tricky situation, such as resolving a conflict between team members or managing a crisis during a major event. Think through these scenarios and practice how you’d articulate your thought process and solutions.
✨Demonstrate Enthusiasm for Team Collaboration
In the sports and recreation management field, teamwork is essential. During the interview, be prepared to discuss how you work within a team and foster a collaborative environment. Share success stories where teamwork led to a positive outcome, emphasising how you built relationships and encouraged participation among team members to achieve a common goal.
