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For Companies At a Glance
- Tasks: Launch and optimise omnichannel marketing campaigns using Pega Customer Decision Hub.
- Company: Join BRMi, a diverse and innovative company focused on customer engagement.
- Benefits: Enjoy comprehensive health insurance, 401(k), paid time off, and educational assistance.
- Why this job: Make a real impact by personalising customer experiences and driving engagement.
- Qualifications: Experience with Pega CDH and strong analytical skills are essential.
- Other info: Hybrid work model with opportunities for career growth in a dynamic environment.
The predicted salary is between 64000 - 80000 ÂŁ per year.
BRMi is seeking a Marketing Campaign Orchestration Analyst. You will help scale our customer's Next Best Interaction (NBI) program by converting and launching personalized insights driven by external behavioral intent signals as true omnichannel experiences powered by Pega Customer Decision Hub (CDH). A personalized insight is information about a member’s behavior that is tailored to their individual circumstances that empowers them to better understand their financial behavior and deepens their relationship with our customer. You’ll translate personalized insights into inbound and outbound campaigns, define targeting and eligibility, support build and QA, and monitor performance after launch. This role is hands‑on and delivery‑oriented: gather requirements, define and validate targeting, build the actions in Pega CDH, ship insights, and continuously optimize.
Benefits
- Comprehensive Medical, Dental, and Vision Insurance
- Employer‑Paid Life Insurance
- Employer‑Paid Short‑Term and Long‑Term Disability Insurance
- 401(k)
- Paid Time Off (PTO) that includes Vacation Leave, Sick Leave, and 11 Paid Holidays
- Educational Assistance
- Salary: $80K-$100K
- Hybrid in Vienna, VA, Winchester VA or Pensacola FL.
- 6‑month contract with possibility of extension
Deliverables
- 30+ insights driven by external behavioral intent signals are implemented as omnichannel CDH decisioned experiences with clean requirements, QA evidence, and post‑launch monitoring
- Launch and follow a consistent workflow (requirements, build, QA, launch, monitor/optimize) and meet agreed readiness standards
- Decision logic is accurate, measurable, and improved iteratively based on observed performance and stakeholder feedback
Responsibilities
- Launch omnichannel insights in Pega CDH by translating insight definitions into targeting, eligibility rules, treatments, and channel delivery patterns aligned to NBI standards
- Convert channel‑specific executions into omnichannel decisioning patterns and help retire duplicate or redundant channel builds (inbound and outbound)
- Define decisioning requirements (audience definition, constraints, contact policies, prioritization, measurement)
- Partner across agile delivery teams (Designers, Writers, Digital, Analytics, and Enterprise Technology/Data) to deliver launches on schedule
- Support arbitration and consistency across inbound and outbound channels by applying engagement policies/contact rules and prioritization guardrails
- Run validation and impact checks using simulations where applicable and pre/post‑launch monitoring to confirm eligibility, volume, and expected business impact
- Troubleshoot decisioning and integration issues (data discrepancies, logic conflicts, delivery failures) and drive resolution with technical partners
- Measure and optimize performance by recommending refinements (audience tuning, suppressions, prioritization, treatment changes, test variants)
- Manage multiple launches simultaneously; maintain organized artifacts and communicate risks, dependencies, and readiness clearly
- Perform other duties as assigned
Qualifications
- Hands‑on experience designing, configuring, or supporting Pega Customer Decision Hub (CDH) decisioning (e.g., decision strategies, engagement policies, contact policies, treatments)
- Demonstrated ability to translate moderately complex marketing/experience requirements into targeting and personalization specifications
- Strong analytics skills, including SQL proficiency and ability to validate outcomes and explain results to stakeholders
- Experience working in agile delivery (Scrum/SAFe): user stories, acceptance criteria, testing/QA coordination, release readiness
- Strong written and verbal communication skills; able to align business and technical partners and drive decisions forward
Desired
- Pega Certified Decisioning Consultant certification or Certified Pega Data Scientist certification
- Familiarity with omnichannel personalization patterns (inbound + outbound orchestration, prioritization, suppression, channel preferences)
- Experience partnering with Data Science on predictors, segmentation, or model‑driven targeting
- Comfort with modern analytics and productivity tooling such as Databricks, Tableau, Power BI, and M365 Copilot
- Exposure to digital banking or financial services personalization/decisioning programs (helpful, not required)
BRMi will not sponsor applicants for work visas for this position. This is a W2 opportunity only. EOE/Minorities/Females/Vet/Disabled We are an equal opportunity employer that values diversity and commitment at all levels. All individuals, regardless of personal characteristics, are encouraged to apply. Employment policies and decisions on employment and promotion are based on merit, qualifications, performance, and business needs. The decisions and criteria governing the employment relationship with all employees are made in a nondiscriminatory manner, without regard to race, religion, color, national origin, sex, age, marital status, physical or mental disability, medical condition, veteran status, or any other factor determined to be unlawful by federal, state, or local statutes.
Omnichannel Marketing Analyst (Pega CDH) in Winchester employer: BRMi
Contact Detail:
BRMi Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Omnichannel Marketing Analyst (Pega CDH) in Winchester
✨Tip Number 1
Network like a pro! Reach out to folks in your industry on LinkedIn or at local meetups. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by practising common questions and tailoring your answers to highlight your experience with Pega CDH. Show them how your skills can help scale their NBI program!
✨Tip Number 3
Don’t just wait for job alerts! Be proactive and apply through our website. It shows initiative and gives you a better chance of standing out from the crowd.
✨Tip Number 4
Follow up after interviews with a thank-you email. It’s a simple way to express your appreciation and keep your name fresh in their minds as they make their decision.
We think you need these skills to ace Omnichannel Marketing Analyst (Pega CDH) in Winchester
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience with Pega CDH and omnichannel marketing. We want to see how your skills align with the role, so don’t hold back on showcasing relevant projects!
Show Off Your Analytics Skills: Since this role involves a lot of data-driven decision making, be sure to mention your analytics skills, especially SQL proficiency. We love seeing how you’ve used data to drive results in past roles!
Keep It Clear and Concise: When writing your application, clarity is key! Use straightforward language and structure your thoughts logically. We appreciate a well-organised application that’s easy to read.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to hear from you!
How to prepare for a job interview at BRMi
✨Know Your Pega CDH Inside Out
Make sure you brush up on your knowledge of Pega Customer Decision Hub. Understand how decision strategies, engagement policies, and targeting work. Be ready to discuss how you've used these in past roles or projects.
✨Showcase Your Analytical Skills
Prepare to demonstrate your analytical prowess, especially with SQL. Think of examples where you've validated outcomes and explained results to stakeholders. This will show that you can translate complex data into actionable insights.
✨Familiarise Yourself with Omnichannel Strategies
Since the role focuses on omnichannel experiences, be prepared to discuss your understanding of inbound and outbound orchestration. Bring examples of how you've successfully managed campaigns across multiple channels.
✨Communicate Clearly and Confidently
Strong communication is key in this role. Practice articulating your thoughts clearly, especially when discussing technical concepts with non-technical partners. This will help you stand out as a candidate who can bridge the gap between teams.