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- Tasks: Launch and optimise personalised marketing campaigns using cutting-edge Pega technology.
- Company: Join BRMi, a forward-thinking company focused on innovative customer engagement.
- Benefits: Enjoy comprehensive health insurance, 401(k), paid time off, and educational assistance.
- Why this job: Make a real impact by transforming customer insights into engaging omnichannel experiences.
- Qualifications: Experience with Pega CDH and strong analytical skills are essential.
- Other info: Hybrid work environment with opportunities for career growth and development.
The predicted salary is between 64000 - 80000 £ per year.
BRMi is seeking a Marketing Campaign Orchestration Analyst. You will help scale our customer's Next Best Interaction (NBI) program by converting and launching personalized insights driven by external behavioral intent signals as true omnichannel experiences powered by Pega Customer Decision Hub (CDH). A personalized insight is information about a member’s behavior that is tailored to their individual circumstances that empowers them to better understand their financial behavior and deepens their relationship with our customer. You’ll translate personalized insights into inbound and outbound campaigns, define targeting and eligibility, support build and QA, and monitor performance after launch. This role is hands-on and delivery-oriented: gather requirements, define and validate targeting, build the actions in Pega CDH, ship insights, and continuously optimize.
Benefits
- Comprehensive Medical, Dental, and Vision Insurance
- Employer-Paid Life Insurance
- Employer-Paid Short-Term and Long-Term Disability Insurance
- 401(k)
- Paid Time Off (PTO) that includes Vacation Leave, Sick Leave, and 11 Paid Holidays
- Educational Assistance
- Salary: $80K-$100K
- Hybrid in Vienna, VA, Winchester VA or Pensacola FL.
- 6-month contract with possibility of extension
Deliverables
- 30+ insights driven by external behavioral intent signals are implemented as omnichannel CDH decisioned experiences with clean requirements, QA evidence, and post-launch monitoring
- Launch and follow a consistent workflow (requirements, build, QA, launch, monitor/optimize) and meet agreed readiness standards
- Decision logic is accurate, measurable, and improved iteratively based on observed performance and stakeholder feedback
Responsibilities
- Launch omnichannel insights in Pega CDH by translating insight definitions into targeting, eligibility rules, treatments, and channel delivery patterns aligned to NBI standards
- Convert channel-specific executions into omnichannel decisioning patterns and help retire duplicate or redundant channel builds (inbound and outbound)
- Define decisioning requirements (audience definition, constraints, contact policies, prioritization, measurement)
- Partner across agile delivery teams (Designers, Writers, Digital, Analytics, and Enterprise Technology/Data) to deliver launches on schedule
- Support arbitration and consistency across inbound and outbound channels by applying engagement policies/contact rules and prioritization guardrails
- Run validation and impact checks using simulations where applicable and pre/post-launch monitoring to confirm eligibility, volume, and expected business impact
- Troubleshoot decisioning and integration issues (data discrepancies, logic conflicts, delivery failures) and drive resolution with technical partners
- Measure and optimize performance by recommending refinements (audience tuning, suppressions, prioritization, treatment changes, test variants)
- Manage multiple launches simultaneously; maintain organized artifacts and communicate risks, dependencies, and readiness clearly
- Perform other duties as assigned
Qualifications
- Hands-on experience designing, configuring, or supporting Pega Customer Decision Hub (CDH) decisioning (e.g., decision strategies, engagement policies, contact policies, treatments)
- Demonstrated ability to translate moderately complex marketing/experience requirements into targeting and personalization specifications
- Strong analytics skills, including SQL proficiency and ability to validate outcomes and explain results to stakeholders
- Experience working in agile delivery (Scrum/SAFe): user stories, acceptance criteria, testing/QA coordination, release readiness
- Strong written and verbal communication skills; able to align business and technical partners and drive decisions forward
Desired
- Pega Certified Decisioning Consultant certification or Certified Pega Data Scientist certification
- Familiarity with omnichannel personalization patterns (inbound + outbound orchestration, prioritization, suppression, channel preferences)
- Experience partnering with Data Science on predictors, segmentation, or model-driven targeting
- Comfort with modern analytics and productivity tooling such as Databricks, Tableau, Power BI, and M365 Copilot
- Exposure to digital banking or financial services personalization/decisioning programs (helpful, not required)
BRMi will not sponsor applicants for work visas for this position. This is a W2 opportunity only. EOE/Minorities/Females/Vet/Disabled We are an equal opportunity employer that values diversity and commitment at all levels. All individuals, regardless of personal characteristics, are encouraged to apply. Employment policies and decisions on employment and promotion are based on merit, qualifications, performance, and business needs. The decisions and criteria governing the employment relationship with all employees are made in a nondiscriminatory manner, without regard to race, religion, color, national origin, sex, age, marital status, physical or mental disability, medical condition, veteran status, or any other factor determined to be unlawful by federal, state, or local statutes.
Marketing Campaign Orchestration Analyst in Winchester employer: BRMi
Contact Detail:
BRMi Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Campaign Orchestration Analyst in Winchester
✨Tip Number 1
Get to know the company inside out! Research BRMi's culture, values, and recent projects. This will help you tailor your conversations and show that you're genuinely interested in being part of their team.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. A friendly chat can sometimes lead to insider tips or even a referral, which can give you a leg up in the hiring process.
✨Tip Number 3
Prepare for the interview by practising common questions related to marketing campaign orchestration. Think about how your skills align with the role and be ready to share specific examples of your past successes.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email reiterating your interest in the position can leave a positive impression and keep you top of mind for the hiring team.
We think you need these skills to ace Marketing Campaign Orchestration Analyst in Winchester
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience with Pega CDH and omnichannel marketing. We want to see how your skills align with the role, so don’t hold back on showcasing relevant projects!
Show Off Your Analytics Skills: Since this role involves a lot of data-driven decision making, be sure to mention your SQL proficiency and any analytics tools you’ve used. We love seeing candidates who can validate outcomes and explain results clearly!
Keep It Clear and Concise: When writing your application, aim for clarity. Use straightforward language and avoid jargon where possible. We appreciate a well-structured application that gets straight to the point!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to hear from you!
How to prepare for a job interview at BRMi
✨Know Your Pega CDH Inside Out
Make sure you brush up on your knowledge of Pega Customer Decision Hub. Be ready to discuss how you've used it in past roles, especially in designing decision strategies and engagement policies. This will show that you're not just familiar with the tool but can also leverage it effectively for omnichannel experiences.
✨Showcase Your Analytical Skills
Prepare to demonstrate your analytical prowess, particularly with SQL. Think of examples where you've validated outcomes or explained results to stakeholders. Being able to articulate how you measure and optimise performance will set you apart from other candidates.
✨Understand Omnichannel Personalisation
Familiarise yourself with omnichannel personalisation patterns. Be ready to discuss how you would convert channel-specific executions into omnichannel decisioning patterns. This shows that you understand the bigger picture and can contribute to the Next Best Interaction programme effectively.
✨Communicate Clearly and Confidently
Strong communication skills are key for this role. Practice articulating complex ideas simply and clearly. Prepare to discuss how you've aligned business and technical partners in previous projects, as this will highlight your ability to drive decisions forward in a collaborative environment.