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- Tasks: Lead shopper insights strategy and transform shopper behavior for Britvic's growth.
- Company: Join Britvic, a dynamic soft drinks company with over 100 years of heritage.
- Benefits: Enjoy hybrid work flexibility and a supportive environment for personal growth.
- Why this job: Be part of a passionate team driving innovation in the soft drinks industry.
- Qualifications: Experience in FMCG/Agency with strong shopper research and project management skills required.
- Other info: Opportunity to influence key stakeholders and develop cross-functional relationships.
The predicted salary is between 36000 - 60000 £ per year.
Shopper Strategy & Insights Manager (hybrid)
At Britvic, we make, market and sell great-tasting soft drinks, offering refreshments to billions of consumers worldwide. We\’re constantly refreshing and reimagining our business, ensuring it\’s innovative and evolving while staying true to our vision – to be the most dynamic soft drinks company, creating a better tomorrow. We\’ve been home to iconic brands for over 100 years, and our relevance is anchored in an authentic heritage. Delivering our vision is down to the passion of our people, and we create conditions for everyone to thrive and grow. From our international supply chain and network of partners, we export to over 100 countries, offering opportunities for our people and businesses to grow.
About the Role
As part of our 2025 vision to be \’the most dynamic soft drinks company, creating a better tomorrow\’, we are seeking a Shopper Strategy & Insights Manager to lead the creation and deployment of our Shopper Insights Strategy for Britvic GB. This role will be responsible for delivering valuable shopper insights and recommendations designed to change shopper behavior, as well as leading cross-functional teams on transformational shopper initiatives that unlock Britvic brand growth.
In this role you may enjoy more autonomy, and better work-life balance due to our hybrid working arrangements . You will be expected to spend around two days in the office every week, however, there will be some flexibility. Depending on meeting schedules, some weeks may require more than two office days. Our office is located in Brakespear Park, Breakspear Way, Hemel Hempstead, Hertfordshire, HP2 4TZ.
Your Key Responsibilities:
- Build Britvic\’s Shopper Insights Capability by being the shopper expert, understanding general shopping behavior and soft drinks shopping behavior across various segments, store clusters, and customer types.
- Identify key shopper knowledge gaps and plan the annual shopper research plan and budget to fill those gaps.
- Lead the development of valuable shopper tools and frameworks to ensure Britvic has a competitive advantage at the point of purchase.
- Own research projects from objective to delivery, ensuring insights translate into clear, actionable recommendations.
- Lead real-life test and learns to understand the impact of proposed changes to the outlet environment or online experience.
- Ensure all insights are easily accessible through a centralized repository.
- Embed shopper insights with cross-functional teams to incorporate into their strategies and ensure a shopper-focused mindset throughout Britvic.
- Create, support, and deliver inspiring presentations with key customers to unlock Britvic opportunities by being shopper-centric.
- Help deliver organizational \’Shopper Insight Capability\’ through training interventions and coaching.
About You
- Extensive FMCG/Agency background, ideally with experience across multiple trade channels.
- Demonstrable Shopper Research and Insight experience with a track record of creating insight-led recommendations that drove business performance.
- Expertise in identifying research needs and briefing & managing ad-hoc research studies across different shopper research methodologies.
- Ability to combine multiple data sources into clear strategic insights and translate them into actionable business outcomes.
- Strong project management skills, able to plan and deliver projects to deadlines.
- Understanding of current shopping behaviour and a curiosity to develop this understanding.
- Excellent storytelling and presentation skills.
- Ability to build strong cross-functional relationships and influence key stakeholders.
- Expert-level competency in relevant continuous or syndicated data sources (e.g., Nielsen, Kantar, CGA, MCA, HIM).
Your Key Behaviours:
- Genuine interest in FMCG, Soft Drinks, and \’The Shopper\’.
- Passion and knowledge about the Soft Drinks Category and Britvic brands.
- Courageous, think differently, and challenges conventional thinking to create new opportunities.
- Desire to develop themselves and others, sharing best practices and learnings to encourage cross-functional collaboration.
- Tenacity to take on challenges and overcome barriers.
- Resilience to keep developing the shopper insights agenda and influencing stakeholders.
- Commitment to delivering what they say they will do when they say they will.
Click on apply if this sounds like you!
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Shopper Strategy & Insights Manager (hybrid) employer: Britvic
Contact Detail:
Britvic Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Shopper Strategy & Insights Manager (hybrid)
✨Tip Number 1
Familiarize yourself with the latest trends in shopper behavior, especially in the FMCG and soft drinks sectors. This knowledge will help you demonstrate your expertise during interviews and discussions.
✨Tip Number 2
Network with professionals in the FMCG industry, particularly those who have experience in shopper insights. Engaging with them can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of how you've used shopper insights to drive business performance in previous roles. Being able to share concrete results will set you apart from other candidates.
✨Tip Number 4
Showcase your storytelling and presentation skills by practicing how you would present shopper insights to cross-functional teams. This will highlight your ability to communicate effectively and influence stakeholders.
We think you need these skills to ace Shopper Strategy & Insights Manager (hybrid)
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description for the Shopper Strategy & Insights Manager position. Understand the key responsibilities and required skills, and think about how your experience aligns with these.
Tailor Your CV: Customize your CV to highlight relevant experience in FMCG and shopper insights. Use specific examples that demonstrate your ability to create insight-led recommendations and manage research projects effectively.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the soft drinks category and your understanding of shopper behavior. Mention how your background and skills make you a perfect fit for Britvic's vision and goals.
Showcase Your Storytelling Skills: In your application, emphasize your storytelling and presentation skills. Provide examples of how you've successfully communicated insights to stakeholders and influenced decision-making in previous roles.
How to prepare for a job interview at Britvic
✨Show Your Shopper Expertise
Make sure to highlight your extensive knowledge of shopper behavior, especially in the FMCG sector. Be prepared to discuss specific examples of how you've used insights to drive business performance.
✨Demonstrate Project Management Skills
Since this role requires strong project management abilities, come ready to share experiences where you successfully planned and delivered projects on time. Use the STAR method to structure your responses.
✨Prepare for Data-Driven Discussions
Familiarize yourself with key data sources like Nielsen and Kantar. Be ready to discuss how you've combined multiple data sources to create actionable insights in previous roles.
✨Craft Compelling Presentations
As the role involves delivering presentations to key customers, practice your storytelling skills. Prepare a brief presentation on a relevant topic to showcase your ability to communicate insights effectively.
