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- Tasks: Lead marketing capability development and design training programmes for the Carlsberg Britvic team.
- Company: Join Carlsberg Britvic, the UK's largest multi-beverage supplier with iconic brands like Carlsberg and Pepsi.
- Benefits: Enjoy a competitive salary, private medical options, life assurance, and a monthly product allowance.
- Why this job: Be part of an innovative team shaping marketing excellence in a dynamic environment.
- Qualifications: Experience in FMCG marketing, strong communication skills, and a passion for brand growth are essential.
- Other info: This role offers a chance to influence and inspire the next generation of marketers.
The predicted salary is between 43200 - 72000 £ per year.
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Job Length: Permanent
Competitive Salary with extensive benefits:
- Monthly product allowance – alcoholic & non-alcoholic options available
- Private Medical options
- Life Assurance
- Company bonus scheme
- Access to 24/7 GP services
- Enhanced pension contribution
- Access to a range of high street discounts
About Carlsberg Britvic:
Carlsberg Britvic is the largest multi-beverage supplier in the UK and is home to some of the most iconic and popular beers & soft drinks, including Carlsberg Danish Pilsner, 1664, Poretti and Brooklyn to ale favourites such as Hobgoblin and Wainwright. For soft drinks, Carlsberg Britvic’s brands include J2O, Robinsons, Tango and London Essence along with the licence rights to the Pepsi portfolio in the UK including Pepsi MAX, 7UP, Lipton Iced Tea and Rockstar Energy.
With a strong national footprint, the Carlsberg Britvic business includes 6 production facilities and 16 logistics depot’s servicing customers up and down the UK. As these two historical businesses have come together, the one common goal remains, and that is ensuring our people succeed.
About the role:
The Senior Capability Manager leads the marketing capability agenda for the newly formed Carlsberg Britvic GB team. The role will drive the capability development for our marketing and technical and program team based in GB.
The remit of the role is to design and deliver a local marketing development programme that will equip our marketers to develop best in class marketing across our brands, enhancing team skills and performance.
This role will also work with the group marketing capability team to support the delivery of central programmes in GB.
In addition, this role will provide some support to the technical & programme director with the capability program for that team.
As the Senior Capability Manager, you will be responsible for developing the marketing capability vision, strategy and plan needed to drive marketing capability for the GB team. You will be responsible for the deployment of a best-in-class capability and training programmes that inspire and equip our Marketing Community.
This role is a critical one, reporting into Brand Director, but also working closely with the VP GB and her marketing leadership team (MLT) to shape the requirements for capability and flawless lead the execution of this.
Role Responsibilities:
- Lead the development of the capability strategy and secure senior team alignment to approach including the vision, focus areas and the enablers. This should enable a positive shift across the marketing teams in terms of impact across brand proposition development, E2E connections planning, creativity for impact and emerging spaces eg AI. Ensure the enabling part of the programme is agreed and up and running to include marketing forum, awards, clinics, capability champions network and sponsors
- Propose the capability priorities for the marketing teams, working closely with the GB MLT and group capability team to understand the needs and then address prioritised skill areas
- Design and deliver inspiring and educational capability sessions to upskill the marketing community based on the aligned capability calendar agreed with the MLT
- Review business processes and work with process owners to identify areas where the business needs to improve. Work with subject matter experts internally and externally to recommend adjustments to processes and design tools and frameworks to simplify and enhance
- Act as an internal consultant to the brand teams and participate and guide them in brand strategy, brand positioning as appropriate. Provide coaching to the Marketing teams on how to utilise the brand growth framework
- Set direction for the learning portal / capability sharepoint site to ensure it is populated with the most up to date information and case studies
- Contribute to thought leadership within the global marketing capability team in continuous learning, industry trends and future views of marketing best practice
- Work with external partners to ensure we have a programme of inspiring external speakers and trainers
- Ensure the marketing community understand the skills, knowledge and behavioural development to become best in class Marketeers
Experience and Key Attributes:
- In-depth experience across the full marketing mix in FMCG/consumer marketing organisations
- Tenacious with excellent communication, collaboration and presentation skills, to enable the development of highly effective internal and external partnerships. They will work collaboratively with the Marketing community, supporting and challenging them to continuously improve their people and teams’ processes
- Credibility to assess training needs and then design and deliver programmes to experienced marketers so first-hand experience across brand management is essential, with exposure to the full marketing mix, ideally in an FMCG brand side role
- Experience in capability is desirable and an understanding of how adults learn and how to embed new processes is essential
- Evidence of personal development and a keen interest in how brands grow, effective marketing and up to date marketing thinking is essential
- Strong influencing skills – the individual needs to gain a high level of sponsorship for the programmes developed from senior stakeholders with a highly developed influencing style. They also need to be comfortable with constructively challenging and being challenged
- A relationship builder – the individual will demonstrate excellent interpersonal and communication skills with a proven ability to build trusting business relationships
- Passionate and inspiring – the individual will be responsible for driving marketing best practice. They need to show a passion for brands and marketing that is contagious and be able to convey that passion in an inspirational way to marketing teams and the wider business
This is an exciting time to join our newly formed business – with their incredible individual history’s, innovation of products and some of the UK’s most iconic brands, Carlsberg Britvic strives to deliver the best service to our customers and consumers. We aim to make a difference, bringing together two diverse companies, our global reach enables opportunity, growth and a chance to work with some fantastic people.
Interested in finding out more? Apply today and a member of the recruitment team will be in touch!
Application Process:
We read applications continuously, and vacancies may be filled anytime, so please apply as early as possible.
We look forward to receiving your application.
We believe we are stronger together and that’s why we’re committed to providing equal opportunities to all applicants and employees. We know that by building a truly inclusive environment where everyone feels celebrated, safe and respected – diversity and wellbeing will naturally thrive
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Senior Capability Manager - Marketing employer: Britvic
Contact Detail:
Britvic Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Capability Manager - Marketing
✨Tip Number 1
Familiarise yourself with the latest trends in marketing, especially within the FMCG sector. Understanding how brands like Carlsberg and Britvic position themselves can give you an edge in discussions during interviews.
✨Tip Number 2
Network with professionals in the marketing field, particularly those who have experience in capability development. Engaging with industry experts can provide insights that will be valuable in your role as a Senior Capability Manager.
✨Tip Number 3
Prepare to discuss your previous experiences in developing training programmes and how you've successfully influenced teams. Highlighting specific examples will demonstrate your capability to lead and inspire others.
✨Tip Number 4
Showcase your passion for marketing by sharing your thoughts on innovative marketing strategies or campaigns. This will not only reflect your enthusiasm but also your understanding of what makes a brand successful.
We think you need these skills to ace Senior Capability Manager - Marketing
Some tips for your application 🫡
Understand the Role: Before you start writing your application, make sure you fully understand the responsibilities and requirements of the Senior Capability Manager position. Tailor your application to highlight how your experience aligns with the role's focus on marketing capability development.
Craft a Compelling CV: Your CV should clearly showcase your in-depth experience across the full marketing mix, particularly in FMCG or consumer marketing. Highlight specific achievements that demonstrate your ability to lead capability strategies and develop training programmes.
Write a Strong Cover Letter: In your cover letter, express your passion for marketing and your understanding of how brands grow. Use this opportunity to convey your enthusiasm for the role and how your skills can contribute to the Carlsberg Britvic team.
Proofread Your Application: Before submitting, carefully proofread your application for any spelling or grammatical errors. A polished application reflects your attention to detail and professionalism, which are crucial for a senior role.
How to prepare for a job interview at Britvic
✨Understand the Company and Its Brands
Before your interview, take some time to research Carlsberg Britvic and its portfolio of brands. Familiarise yourself with their marketing strategies and recent campaigns. This knowledge will help you demonstrate your genuine interest in the company and how you can contribute to their marketing capability agenda.
✨Showcase Your Experience in Capability Development
As a Senior Capability Manager, you'll need to highlight your experience in developing training programmes and enhancing team skills. Prepare specific examples of past projects where you've successfully implemented capability initiatives, and be ready to discuss the outcomes and impact on the teams involved.
✨Demonstrate Strong Communication Skills
Given the collaborative nature of this role, it's crucial to showcase your communication and interpersonal skills during the interview. Be prepared to discuss how you've built relationships with stakeholders in previous roles and how you can inspire and motivate teams to embrace new marketing practices.
✨Prepare for Scenario-Based Questions
Expect scenario-based questions that assess your problem-solving abilities and strategic thinking. Think about potential challenges you might face in this role, such as aligning senior stakeholders on capability priorities, and prepare thoughtful responses that demonstrate your approach to overcoming these challenges.
