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- Tasks: Lead brand strategy and execution for Plenish's plant-based products.
- Company: Join Carlsberg Britvic, a powerhouse in the beverage industry, combining beer and soft drinks.
- Benefits: Enjoy a collaborative culture with opportunities for growth and innovation.
- Why this job: Be part of a mission-driven team focused on health and wellness in a dynamic market.
- Qualifications: Experience in FMCG brand management and strong strategic skills required.
- Other info: We celebrate diversity and empower our people to reach their full potential.
The predicted salary is between 43200 - 72000 £ per year.
In combining Carlsberg’s and Britvic’s legacy businesses in the UK to form Carlsberg Britvic, we are creating an integrated beverage powerhouse in the market. Stronger together, we have a unique opportunity to get ahead and stay ahead of the competition and build a truly iconic business proposition.
We offer customers an enhanced portfolio as the leading supplier to combine beer and soft drinks, supported by a world class sales force able to unlock growth opportunities across multiple channels and occasions. We are leveraging the strength of our integrated supply chain to make great tasting brands available everywhere. And we are building brand equity while delighting consumers through outstanding marketing and innovation platforms. To fuel this opportunity, we are combining our talent, capability and know-how across our integrated organisation.
As Senior Brand Manager for Plenish, Activation at Carlsberg Britvic, you will lead the development and execution of our annual operating plan, manage the communications calendar, and oversee through-the-line activation for our plant-based milks and juice shots portfolios. This role requires a strategic thinker with a passion for health and wellness, capable of driving brand growth and ensuring cohesive brand messaging across all channels.
Key Responsibilities:- Strategic Planning: Work with the Senior Brand Manager, Strategy & Innovation to develop our annual operating plan, implementing growth strategies for the plant-based milks and juice shots categories.
- Communications Management: Translate the annual operating plan into a comprehensive marketing activity calendar, overseeing its execution across all product categories.
- Activation Leadership: Collaborate with sales and shopper teams to create and implement activation plans for retail, hospitality, and e-commerce channels, ensuring alignment with brand objectives.
- Cross-Functional Collaboration: Lead cross-functional teams to ensure clarity and delivery of priorities and projects, fostering a culture of collaboration and innovation.
- Stakeholder Engagement: Inspire and engage internal and external stakeholders by championing Plenish's vision and successes, building excitement and commitment to brand plans.
- FMCG brand management experience, ideally in health and wellness.
- Expertise in developing through-the-line marketing campaigns.
- Strong strategic and analytical skills, balancing creativity with data-driven decisions.
- Excellent communication and interpersonal abilities for cross-functional collaboration.
- Strong presentation skills, delivering clear and compelling narratives.
- Entrepreneurial mindset with agility in a fast-paced environment.
- Passion for health and wellness, aligning with Plenish's mission.
At Carlsberg Britvic, we foster an environment of positive energy, compassion, equity, and inclusion. We embrace diversity of thought and celebrate success. We empower, support, and grow our people to reach their full potential.
Senior Brand Manager, Activation - Plenish employer: Britvic
Contact Detail:
Britvic Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Manager, Activation - Plenish
✨Tip Number 1
Familiarise yourself with Plenish's brand values and mission. Understanding their focus on health and wellness will help you align your discussions and demonstrate your passion for the brand during interviews.
✨Tip Number 2
Network with professionals in the FMCG sector, especially those with experience in health and wellness brands. Engaging with industry peers can provide insights into the role and may even lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of successful marketing campaigns you've led or contributed to. Highlight your strategic thinking and how you balanced creativity with data-driven decisions to achieve results.
✨Tip Number 4
Showcase your ability to collaborate across functions by preparing anecdotes that illustrate your teamwork skills. Emphasising your experience in leading cross-functional projects will resonate well with the hiring team.
We think you need these skills to ace Senior Brand Manager, Activation - Plenish
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Senior Brand Manager position at Plenish. Tailor your application to highlight relevant experience in FMCG brand management and health and wellness.
Craft a Compelling CV: Your CV should clearly showcase your experience in developing through-the-line marketing campaigns and your strategic planning skills. Use quantifiable achievements to demonstrate your impact in previous roles.
Write a Tailored Cover Letter: In your cover letter, express your passion for health and wellness and how it aligns with Plenish's mission. Highlight specific examples of your past work that relate to the key responsibilities outlined in the job description.
Proofread and Edit: Before submitting your application, carefully proofread your documents for any spelling or grammatical errors. A polished application reflects your attention to detail and professionalism.
How to prepare for a job interview at Britvic
✨Show Your Passion for Health and Wellness
As a Senior Brand Manager for Plenish, it's crucial to demonstrate your enthusiasm for health and wellness. Be prepared to discuss how your personal values align with the brand's mission and share examples of how you've successfully promoted health-focused products in the past.
✨Prepare for Strategic Discussions
Expect to engage in conversations about strategic planning and growth strategies. Brush up on your knowledge of the FMCG sector, particularly in plant-based products, and be ready to present your ideas on how to drive brand growth effectively.
✨Highlight Your Cross-Functional Collaboration Skills
This role requires strong collaboration across various teams. Prepare examples that showcase your ability to work with different departments, such as sales and marketing, to achieve common goals. Emphasise your communication skills and how you foster teamwork.
✨Demonstrate Analytical Thinking
The ability to balance creativity with data-driven decisions is key. Be ready to discuss how you've used analytics to inform your marketing strategies in previous roles. Bring specific examples of campaigns where data played a pivotal role in their success.
