Regional Sales Manager, Leinster

At Britvic Ireland - Part of the Carlsberg Group, we're all about creating and sharing amazing soft drinks. Our iconic brands like Ballygowan, Club Orange, Miwadi, Energise, TK, and Cidona have been loved for generations. We also partner with PepsiCo to bring you favourites like Pepsi, 7UP, and Lipton. We're always innovating and evolving, staying true to our vision of being the most dynamic soft drinks company, creating a better tomorrow.

With over 240 years of history, our brands are rooted in authenticity and heritage. Our success is driven by the passion of our people, and we foster an environment where everyone can thrive and grow and truly be themselves. As we embark on this exciting new chapter under the Carlsberg Group, our purpose remains clear: striving for perfection, focusing on research and innovation, listening to our consumers, and driving sustainability to make a positive impact on society.

Job Overview

This role covers Leinster / Southeast of the country. You will lead and develop a team of Account Development Executives to achieve distribution, revenue, volume, and profit targets across the entire Britvic brand portfolio. This dynamic role involves working alongside Account Managers to ensure exceptional execution in all convenience outlets while driving growth through strategic sales initiatives and team development.

Key Responsibilities

• Drive growth in distribution, revenue, volume, and trading contribution across the full Britvic soft drink range including Pepsi, 7up, Club, Ballygowan, MiWadi, and Energy brands in convenience outlets.
• Lead and develop your team through regular coaching in consultative selling techniques, monthly performance reviews, and implementation of our Growth Culture principles.
• Ensure high-standard in-outlet execution aligned with Picture Of Success (PICOS) and Perfect Store guidelines while maintaining compliance standards.
• Manage regional budgets effectively, including promotional investments and team expenses, to deliver on company financial targets.
• Utilize CRM tools and data analytics to optimize territory management, reporting, and business decision-making for maximum efficiency.

Requirements

• Minimum 5 years' experience in the beverage industry with comprehensive knowledge of products, channels, and competition.
• Proven track record in field sales management or similar leadership role within FMCG.
• Exceptional communication, negotiation, and relationship-building skills with both customers and internal stakeholders.
• Strong financial acumen with demonstrated ability to manage budgets and analyze sales performance data.
• Advanced computer literacy and proficiency with CRM systems and sales reporting tools.

Key Behaviors

• Challenge the status quo by setting ambitious goals and innovating to build sustainable growth.
• Practice compassion, equity, and inclusion while embracing diversity of thought and celebrating team successes.
• Act as a passionate brand ambassador, creating value for consumers in all interactions.
• Build trust that empowers the team to learn from failures, drive innovation, and prioritize speed over perfection.
• Invest in developing people and creating mutual opportunities to learn, grow, and deliver exceptional results.

Education/Qualifications

• Third-level qualification in Business or relevant discipline (desirable).
• Substantial sales experience (5+ years) in FMCG environment (required).
• Previous experience as Regional Sales Manager, Field Sales Manager, or Team Leader (desirable).