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- Tasks: Manage and activate iconic beverage brands while driving creative marketing strategies.
- Company: Join Carlsberg Britvic, the UK's largest multi-beverage supplier with a vibrant culture.
- Benefits: Enjoy a competitive salary, private medical options, generous holidays, and discounts.
- Why this job: Be part of a fun team that shapes consumer experiences with popular brands.
- Qualifications: Experience in brand marketing and strong project management skills are essential.
- Other info: Dynamic role with opportunities for personal growth and impactful brand activation.
The predicted salary is between 36000 - 60000 £ per year.
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Job Title: Portfolio Brands Manager
Location: Hemel Hempstead – Hybrid working
Job Length: Permanent
Working Hours: Monday – Friday (full time)
Competitive Salary with extensive benefits:
- Monthly product allowance – alcoholic & non-alcoholic options available
- Private Medical options
- Life Assurance
- Company bonus scheme
- Access to 24/7 GP services
- Enhanced pension contribution
- Generous holiday (inc bank holidays)
- Access to a range of high street discounts
Carlsberg Britvic is the largest multi-beverage supplier in the UK and is home to some of the most iconic and popular beers & soft drinks, including Carlsberg Danish Pilsner, 1664, Poretti and Brooklyn to ale favourites such as Hobgoblin and Wainwright. For soft drinks, Carlsberg Britvic’s brands include J2O, Robinsons, Tango and London Essence along with the licence rights to the Pepsi portfolio in the UK including Pepsi MAX, 7UP, Lipton Iced Tea and Rockstar Energy.
With a strong national footprint, the Carlsberg Britvic business includes 6 production facilities and 16 logistics depot’s servicing customers up and down the UK. As these two historical businesses have come together, the one common goal remains, and that is ensuring our people succeed.
About the Role
This is a unique brand and activation manager role in a fun, collaborative and supportive team. In our quest to deliver more impactful and meaningful consumer experiences we are seeking a brand manager who is highly creative, entrepreneurial and has strong activation understanding.
There are 2 key aspects to this role; the first is Brand Manager on Britvic Mixers and Juices to support delivery and expansion in our international business (40%), the second is sole responsibility for identifying and developing key consumer passion points and moments across the year where our brands can play together to deliver incremental impact in outlets and stores (60%).
The ideal candidate will have a strong background in marketing & shopper strategy and creative development.
This role requires strong influence skills and stakeholder management.
The GB Marketing team are responsible for stewarding our amazing portfolio of core brands, improving our brand equity & providing the fuel needed to achieve our commercial growth targets.
Role Responsibilities
Brand Management: Support the International marketing activation and commercial team in driving profitable growth of Britvic Mixers & Juices P&L
Work closely with the sales team to ensure gold standard brand execution across international markets
Portfolio Activation Strategy Development: Develop comprehensive strategies for on and off trade portfolio activations that are aligned to consumer passion points & support brand objectives (the how)
Opportunity Scoping: Identify and evaluate new opportunities for brand activations across various channels and outlets, partnering with shopper insights (the what)
Portfolio brand activation platforms: develop the creative platforms with agency specialists which meet the needs of brand and shopper insight and needs.
Toolkit Execution: Develop and execute toolkits to ensure consistent and impactful portfolio brand presence in stores and outlets building in the 6s framework where relevant.
Collaboration: Work closely with internal teams, including sales, marketing, and insights, to align activation strategies with overall goals & KPIs.
Performance Analysis: Monitor and analyse the performance of portfolio activations, providing insights and recommendations for continuous improvement.
Budget Management: Manage budgets for Britvic Mixers & Juices and brand activation projects, ensuring cost-effective execution without compromising quality.
Stakeholder Engagement: Build and maintain strong relationships with key stakeholders, including retail partners and external agencies.
Experience and Key Attributes
- Experience in brand or shopper marketing, or a related role.
- Proven track record of developing and executing successful brand activation strategies.
- Strong project management skills with the ability to manage multiple projects simultaneously.
- Excellent communication and interpersonal skills.
- Ability to think creatively and strategically.
- Evidence of personal development and a keen interest in how brands grow, effective marketing and up to date marketing thinking is essential.
- A strong Collaborator/ Communicator: The individual will have excellent interpersonal (written/oral communication skills) with brand and shopper teams to align on goals and what success looks like
- A strong Influencer: The individual needs to gain a high level of sponsorship for the initiatives and plan at AOP, the innovation board and CEM. Demonstrating the value of simple, effective campaigns that unlock a step change in visibility
- A relationship builder: The individual will demonstrate excellent interpersonal and communication skills with a proven ability to build trusting business relationships.
- Passionate and inspiring: The individual will be responsible for driving portfolio activation best practice at Britvic. They need to show a passion for building brand on and off trade.
Interested in finding out more? Apply today and a member of the recruitment team will be in touch!
Application Process
We read applications continuously, and vacancies may be filled anytime, so please apply as early as possible.
We look forward to receiving your application.
We’re committed to providing equal opportunities to all applicants and employees – in fact, this is at the heart of our company culture and values, and we welcome applications from candidates with diverse backgrounds.
How to Apply
Step 1: When viewing the vacancy details in the portal, click \’Apply\’
Step 2: Complete the candidate profile and online application questions, making sure that you complete all the sections marked with a red star *
Step 3: Once you\’ve answered all the questions, click \’Apply\’
AFTER APPLYING, IF YOU DO NOT RECEIVE AN EMAIL CONFIRMING THAT YOUR APPLICATION HAS BEEN RECEIVED, THE APPLICATION HAS NOT BEEN COMPLETED AND YOU WILL NEED TO LOGIN AND COMPLETE THE PROCESS, ENSURING THAT ALL BOXES MARKED WITH A RED STAR * HAVE BEEN FILLED IN.
Your Resourcing Partner for this role is: Marie Howell
Please note that you should discuss with your Line Manager before submitting an application.
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Portfolio Brands Manager employer: Britvic
Contact Detail:
Britvic Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Portfolio Brands Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its brands. Understand their values and recent campaigns. This will help you tailor your answers and show that you're genuinely interested in the role and the company.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills and experiences align with the Portfolio Brands Manager role. Highlight your creativity and strategic thinking, as these are key for brand activation.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team at Carlsberg Britvic.
We think you need these skills to ace Portfolio Brands Manager
Some tips for your application 🫡
Be Yourself: When filling out your application, let your personality shine through! We want to see the real you, so don’t be afraid to show your passion for brand management and creativity.
Tailor Your Answers: Make sure to tailor your responses to highlight your experience in brand activation and marketing strategy. We’re looking for specific examples that demonstrate your skills and how they align with our goals.
Check Your Details: Before hitting that 'Apply' button, double-check all your details. Ensure everything is filled out correctly, especially those sections marked with a red star. We don’t want you to miss out on this opportunity!
Follow Up: After applying, keep an eye on your inbox for a confirmation email. If you don’t receive one, it means your application isn’t complete. Log back in and make sure everything is submitted properly – we can’t wait to hear from you!
How to prepare for a job interview at Britvic
✨Know Your Brands
Before the interview, dive deep into Carlsberg Britvic's portfolio. Familiarise yourself with their key brands like J2O and Robinsons, and understand their market positioning. This will help you demonstrate your passion for the products and show how you can contribute to their brand management.
✨Showcase Your Creativity
As a Portfolio Brands Manager, creativity is key. Prepare examples of past campaigns or strategies you've developed that align with consumer passion points. Be ready to discuss how you can bring innovative ideas to the table for Britvic Mixers and Juices.
✨Master Stakeholder Engagement
This role requires strong influence skills. Think of ways you've successfully built relationships with stakeholders in previous roles. Be prepared to share specific examples of how you managed expectations and collaborated with teams to achieve common goals.
✨Analyse and Adapt
Performance analysis is crucial in this role. Brush up on how to monitor and evaluate brand activations. Be ready to discuss how you've used data to inform decisions and improve campaign effectiveness in the past.
