Shopper Marketing Executive (12-month maternity cover) in Hemel Hempstead

Location: Hemel Hempstead - Breakspear Park

Job Length: Fixed Term (12 months FTC maternity cover)

Working Hours: 37.5

Competitive Salary with extensive benefits:

• Monthly product allowance – alcoholic & non-alcoholic options available
• Private Medical options
• Life Assurance
• Company bonus scheme
• Access to 24/7 GP services
• Enhanced pension contribution
• Generous holiday (inc bank holidays)
• Access to a range of high street discounts

About the Role

The Shopper Marketing Executive plays a vital role in inspiring more shoppers, on more occasions, to choose our brands along the path to purchase. This position is responsible for implementing shopper marketing strategies across our portfolio, bringing our vision to life within designated customers or channels. Working collaboratively with cross-functional teams, the Executive will develop and execute creative activation plans that attract new shoppers, encourage repeat purchases, build category value, and enhance brand equity across both Soft Drinks and Beer categories.

Role Responsibilities:

• Support the implementation of shopper marketing strategies for key customers, ensuring alignment with strategic plans and annual operating priorities
• Develop and maintain rolling 1-year shopper marketing activation plans for assigned brands within designated customers/channels
• Create compelling sales toolkit content and point-of-purchase materials that drive brand awareness, grow drink incidence, and enhance the shopper experience
• Execute brand activation campaigns with clear objectives, tactics, KPIs, and evaluation metrics
• Collaborate with Customer Management teams to secure delivery of aligned campaigns through cross-functional engagement
• Track performance of shopper marketing activities through robust evaluation, ensuring compliance to plan and identifying risks and opportunities
• Support budget administration and media investment with customers
• Contribute to trade communications strategy when relevant, working with the Communications Events Manager

Experience and Key Attributes:

• Demonstrated understanding of Shopper Marketing principles and experience developing commercially-grounded creative marketing activities in retail/wholesale environments
• Strong project management capabilities with excellent attention to detail and organizational skills
• Commercial acumen with solid category understanding and experience in budget management
• Exceptional interpersonal and communication skills with ability to build strong relationships, influence stakeholders, and work effectively in cross-functional teams
• Ability to engage and manage a wide network of stakeholders to deliver plans with key customers
• Creative thinking with a passion for developing innovative shopper marketing solutions
• Experience working with customers across different channels in a consumer-led organization is advantageous

Our commitment to diversity equity & inclusion:

We welcome applications from people of all backgrounds, identities, and experiences - including those of different races, ethnicities, genders, sexual orientations, ages, abilities, religions, and socioeconomic statuses. We actively seek to create a safe and inclusive environment for all of our colleagues, where diverse perspectives are welcomed, and inclusive practices are embedded in everything we do. We are happy to support accessibility needs, to ensure a fair and equitable experience for all candidates, so please let us know if you require any adjustments during the recruitment process.

Application Process:

We read applications continuously, and vacancies may be filled anytime, so please apply as early as possible. We look forward to receiving your application.