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- Tasks: Lead marketing strategies and operations for iconic beverage brands.
- Company: Join Carlsberg Britvic, the UK's largest multi-beverage supplier.
- Benefits: Enjoy a competitive salary, private medical options, and a monthly product allowance.
- Why this job: Make an impact in a dynamic environment with innovative marketing strategies.
- Qualifications: Proven experience in media planning, digital marketing, and team leadership.
- Other info: Hybrid working model with excellent career growth opportunities.
The predicted salary is between 36000 - 60000 £ per year.
Job Description
Job Title: Head of Marketing Strategy and Operations
Location: Hemel Hempstead – Hybrid working
Job Length: Permanent
Working Hours: Monday – Friday (full time)
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Competitive Salary with extensive benefits:
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- Monthly product allowance – alcoholic & non-alcoholic options available
- Private Medical options
- Life Assurance
- Company bonus scheme
- Access to 24/7 GP services
- Enhanced pension contribution
- Access to a range of high street discounts
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Carlsberg Britvic is the largest multi-beverage supplier in the UK and is home to some of the most iconic and popular beers & soft drinks, including Carlsberg Danish Pilsner, 1664, Poretti and Brooklyn to ale favourites such as Hobgoblin and Wainwright. For soft drinks, Carlsberg Britvic’s brands include J2O, Robinsons, Tango and London Essence along with the licence rights to the Pepsi portfolio in the UK including Pepsi MAX, 7UP, Lipton Iced Tea and Rockstar Energy.
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With a strong national footprint, the Carlsberg Britvic business includes 6 production facilities and 16 logistics depot’s servicing customers up and down the UK. As these two historical businesses have come together, the one common goal remains, and that is ensuring our people succeed.
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About the role:
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The Head of Marketing Strategy & Operations is a member of the Marketing Leadership Team and will support the VP of Marketing in developing and executing marketing strategies and operations for the entire marketing team. This includes preparing key presentations and supporting with key marketing meetings and leading the operating rhythm for the marketing team.
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The role is also responsible for developing and executing media strategies to enhance brand visibility and engagement, managing media agencies, optimising media plans and leading community management and capability. This role involves working with the brand teams to manage all aspects of paid media campaigns, including planning, execution, optimization, and analysis.
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The Community area is responsible for building and nurturing a strong online community and social presence around the brands. This role involves managing owned social media channels and fostering a positive brand image.
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The capability area is responsible for building marketing capability within the team. This role is also responsible for agency management of scope of work and agency reviews. In addition, this role leads the marketing planning and operations team and responsibilities.
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- Strategic Support: Support VP of Marketing in developing and executing marketing strategies and operations for the entire marketing team and support the marketing and digital transformation agenda. This includes preparing key presentations and supporting with key marketing meetings managing agendas, minutes and follow ups.
- Operational Leadership: Design and manage the operating rhythm for the marketing team, ensuring efficient and effective functioning through routines and processes such as annual brand planning. media planning process and regular marketing meetings, etc.
- Process Optimization: Continuously improve marketing processes and workflows to enhance productivity and streamline operations.
- Marketing planning & operations: Lead marketing planning and operations team and areas of responsibilities. Bringing together beer and soft drinks, across brands, categories and channels.
- Media Strategy: Support the senior media manager in working with the brand teams to develop and implement media strategies that support marketing objectives across various paid platforms (e.g., social media, search engines, display networks, AV, OOH, Retail Media, etc.).
- Media Innovation: Support the senior media manager in championing innovation in media planning to improve our campaign effectiveness, testing new ideas, initiatives, platforms and data sources.
- AI & Digital: Support strategic initiatives in AI, MarTech, media and digital marketing to fuel business growth and lead marketing and media transformation agenda with priority in digital.
- Agency Management: Work with Marketing Leadership Team (MLT) and procurement to manage marketing agency relationships, including defining scopes of work and agency reviews. Oversee relationship with media agency, including quarterly performance reviews (QBR), buying audits and industry insight, etc.
- Marketing Capability: Lead the development and implementation of marketing capabilities to drive business growth. Stay up to date with industry trends and best practices to continuously improve marketing team capability, fostering a high-performance culture.
- Community Management & Digital: Accountable for Community Management including developing and implementing social media and community engagement strategies to drive brand engagement and brand loyalty.
- Team Leadership: Lead the Marketing strategy and operations team driving a high-performance culture and team engagement.
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\\nExperience and Key Attributes\\n
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- Proven track record in media planning and buying across various platforms (e.g., social media, search engines, display networks, AV, OOH, Retail Media).
- Proven track record of managing media agencies and executing successful media campaigns.
- Familiarity with digital marketing trends, tools, and best practices, including AI and MarTech.
- Knowledge of community engagement strategies and social media management and experience in managing social media channels and building online communities and fostering positive brand images.
- Experience in marketing strategy development and execution.
- Expertise in optimizing marketing processes and workflows to enhance productivity
- Experience in managing relationships with marketing agencies, including defining scopes of work and conducting reviews
- Experience/knowledge in leading and developing marketing capabilities within an organization.
- Budget Management: Proficiency in managing budgets and resource allocation to maximize ROI.
- Proven experience in leading a team and ability to work collaboratively with cross-functional teams and agencies.
- Ability to innovate, experiment and adapt to the changing landscape of marketing and shape marketing approach in the business. Experience in marketing experimentation, designing and executing experimental methodologies.
- Up-to-date knowledge of industry trends and best practices to continuously improve marketing efforts.
- Ability to support the VP of Marketing in developing and executing comprehensive marketing strategies.
- Strong leadership skills to drive the marketing and operations agenda
- Excellent communication skills for preparing presentations, managing meetings, and collaborating with stakeholders.
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Interested in finding out more? Apply today and a member of the recruitment team will be in touch!
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Application Process:
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We read applications continuously, and vacancies may be filled anytime, so please apply as early as possible.
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We look forward to receiving your application.
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Head of Marketing Strategy and Operations employer: Britvic
Contact Detail:
Britvic Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing Strategy and Operations
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend events, and engage on social media. The more people know you’re looking for a role, the better your chances of landing that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their products and marketing strategies. This will help you tailor your responses and show that you’re genuinely interested in the role.
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or use online platforms. This will boost your confidence and help you articulate your thoughts clearly during the actual interview.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Head of Marketing Strategy and Operations
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Head of Marketing Strategy and Operations role. Highlight your experience in media planning, community management, and team leadership. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Share specific examples of your past successes in marketing strategy and operations that relate to what we do at StudySmarter.
Showcase Your Leadership Skills: As a potential leader in our marketing team, it's crucial to demonstrate your leadership abilities. Share experiences where you've led teams or projects successfully, and how you fostered a high-performance culture.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Britvic
✨Know Your Marketing Strategies
Make sure you brush up on the latest marketing strategies and trends, especially in media planning and digital marketing. Be ready to discuss how you've successfully executed campaigns in the past and how you can bring that expertise to the role.
✨Showcase Your Leadership Skills
As a Head of Marketing Strategy and Operations, you'll need to demonstrate strong leadership abilities. Prepare examples of how you've led teams, managed cross-functional projects, and fostered a high-performance culture in your previous roles.
✨Be Ready for Process Optimisation Questions
Expect questions about how you've improved marketing processes and workflows in the past. Think of specific instances where your initiatives led to increased productivity or streamlined operations, and be prepared to share those stories.
✨Engage with Community Management Insights
Since community management is a key part of this role, come equipped with insights on building online communities and enhancing brand loyalty. Share your experiences with social media strategies and how you've successfully engaged audiences in the past.
