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- Tasks: Drive category growth and execute strategies across Managed Convenience channels.
- Company: Join Carlsberg Britvic, a leading drinks powerhouse with iconic brands.
- Benefits: Enjoy competitive salary, private medical options, generous holidays, and discounts.
- Why this job: Be part of a dynamic team shaping the future of the beverage industry.
- Qualifications: Experience in FMCG or retail, strong analytical skills, and a collaborative mindset.
- Other info: Diverse and inclusive workplace committed to your growth and success.
The predicted salary is between 36000 - 60000 £ per year.
Location: Hemel Hempstead - Breakspear Park
Job Length: Permanent
Working Hours: 37.5
Competitive Salary with extensive benefits:
- Monthly product allowance – alcoholic & non-alcoholic options available
- Private Medical options
- Life Assurance
- Company bonus scheme
- Access to 24/7 GP services
- Enhanced pension contribution
- Generous holiday (inc bank holidays)
- Access to a range of high street discounts
Carlsberg Britvic is the largest multi-beverage supplier in the UK and is home to some of the most iconic and popular beers & soft drinks, including Carlsberg Danish Pilsner, 1664, Poretti and Brooklyn to ale favourites such as Hobgoblin and Wainwright. For soft drinks, Carlsberg Britvic’s brands include J2O, Robinsons, Tango and London Essence along with the licence rights to the Pepsi portfolio in the UK including Pepsi MAX, 7UP, Lipton Iced Tea and Rockstar Energy.
About the Role
Join Carlsberg Britvic, one of the world's largest drinks companies formed through the January 2025 acquisition of Britvic by Carlsberg. With our exceptional portfolio of brands enjoyed by millions throughout the UK and a combined Off Trade revenue exceeding £1.4 billion, we’re positioned for tremendous growth as a total drinks powerhouse.
As our Category Executive, you’ll play a pivotal role in translating category strategies into commercial execution across Managed Convenience channels. Working closely with the Senior Category Manager, you’ll drive execution against our market maps to optimize distribution, range, space, and rate of sale. Your deep understanding of shopper behaviours and collaborative approach will help deliver category growth for our customers, secure competitive advantage for our brands, and strengthen Carlsberg Britvic's position as a trusted partner.
This central role connects our planning and execution of commercial initiatives, requiring strong relationships across commercial functions including marketing, category strategy, insights, commercial operations, and sales teams.
Role Responsibilities
- Lead the customer and channel agenda across Managed Convenience, including Forecourts, High Street, Travel, Symbol, and Convenience Multiple fascias to maximize current performance while unlocking future growth opportunities
- Contribute to annual operating category plans that drive execution against our category vision, range, and merchandising strategies
- Translate consumer, shopper, and market trends into actionable strategies that drive category growth and competitive advantage
- Champion the execution of space, range, distribution, and promotional tactics in outlet, ensuring alignment with market maps and performance targets
- Build and maintain key customer relationships, serving as the voice of the category and embedding Carlsberg Britvic's thought leadership to improve Advantage Group Survey results
- Develop compelling category selling stories and customer immersion experiences that influence implementation of category solutions
- Support strategic initiatives around critical industry topics including health and wellness, sustainability, Deposit Return Scheme (DRS), and High Fat Salt Sugar (HFSS) legislation
- Track performance against distribution, range, and space targets, applying insights to future planning and continuous improvement
- Collaborate across functions to deliver integrated category solutions that drive business growth
Experience and Key Attributes
- Experience in FMCG, retail, or category/insights roles with exposure to category management processes and direct customer interaction
- Strong analytical skills with proficiency in Excel and ability to extract meaningful insights from data platforms such as Nielsen, Circana, Lumina, and Kantar
- Excellent communication abilities to craft compelling stories and clearly articulate insights both verbally and in written formats
- Collaborative mindset with demonstrated ability to work seamlessly across functions, with suppliers, and customers
- Commercial acumen with understanding of business drivers behind category decisions
- Agile problem-solver who responds quickly to shifting priorities with a passion for continuous learning
- Degree (or equivalent) in Business, Marketing, Economics, or related field; working knowledge of space planning tools (e.g., JDA) and loyalty platforms advantageous
Our commitment to diversity equity & inclusion
We welcome applications from people of all backgrounds, identities, and experiences - including those of different races, ethnicities, genders, sexual orientations, ages, abilities, religions, and socioeconomic statuses. We actively seek to create a safe and inclusive environment for all of our colleagues, where diverse perspectives are welcomed, and inclusive practices are embedded in everything we do.
We are happy to support accessibility needs, to ensure a fair and equitable experience for all candidates, so please do let us know if you require any adjustments during the recruitment process.
Application Process: We read applications continuously, and vacancies may be filled anytime, so please apply as early as possible. We look forward to receiving your application.
Category Executive employer: Britvic
Contact Detail:
Britvic Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Category Executive
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at Carlsberg Britvic. A friendly chat can open doors and give you insights that might just set you apart from the crowd.
✨Tip Number 2
Prepare for interviews by knowing your stuff! Research Carlsberg Britvic’s brands and recent market trends. Show them you’re not just another candidate; you’re genuinely interested in their business and ready to contribute.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills align with the role of Category Executive. Highlight your analytical skills and experience in FMCG to demonstrate you’re the perfect fit for driving category growth.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team at Carlsberg Britvic.
We think you need these skills to ace Category Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Category Executive role. Highlight relevant experience in FMCG, retail, or category management, and don’t forget to showcase your analytical skills and any tools you’ve used like Excel or Nielsen.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re passionate about the role and how your background aligns with our goals at Carlsberg Britvic. Be sure to mention your understanding of shopper behaviours and how you can contribute to category growth.
Showcase Your Communication Skills: Since communication is key for this role, make sure your application reflects your ability to articulate insights clearly. Whether it’s through your CV or cover letter, we want to see how you can craft compelling stories that resonate with customers.
Apply Early!: We read applications continuously, so don’t wait until the last minute! Apply through our website as soon as you can to ensure your application gets the attention it deserves. We can’t wait to hear from you!
How to prepare for a job interview at Britvic
✨Know Your Brands
Before the interview, dive deep into Carlsberg Britvic's portfolio. Familiarise yourself with their iconic brands and recent market trends. This knowledge will not only impress your interviewers but also help you articulate how you can contribute to category growth.
✨Showcase Your Analytical Skills
As a Category Executive, strong analytical skills are crucial. Be prepared to discuss your experience with data platforms like Nielsen or Kantar. Bring examples of how you've used data to drive decisions in previous roles, as this will demonstrate your ability to extract meaningful insights.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving abilities. Think about past experiences where you had to adapt quickly to changing priorities. Use the STAR method (Situation, Task, Action, Result) to structure your responses effectively.
✨Build Rapport with Interviewers
Establishing a connection with your interviewers can set you apart. Show enthusiasm for the role and the company, and don’t hesitate to ask insightful questions about their strategies and future plans. This demonstrates your genuine interest and collaborative mindset.