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For Companies At a Glance
- Tasks: Drive brand strategy and create exciting marketing plans for London Essence.
- Company: Join Carlsberg Britvic, a leading multi-beverage supplier in the UK.
- Benefits: Enjoy competitive salary, private medical options, and generous holiday.
- Why this job: Be part of an innovative team shaping iconic brands in the beverage industry.
- Qualifications: Experience in FMCG brand activation and strong communication skills required.
- Other info: Dynamic hybrid working environment with opportunities for growth and creativity.
The predicted salary is between 36000 - 60000 £ per year.
Location: Hemel Hempstead – Hybrid working
Job Length: Permanent
Working Hours: Monday – Friday (full time)
Competitive Salary with extensive benefits:
- Monthly product allowance – alcoholic & non-alcoholic options available
- Private Medical options
- Life Assurance
- Company bonus scheme
- Access to 24/7 GP services
- Enhanced pension contribution
- Generous holiday (inc bank holidays)
- Access to a range of high street discounts
Carlsberg Britvic is the largest multi-beverage supplier in the UK and is home to some of the most iconic and popular beers & soft drinks, including Carlsberg Danish Pilsner, 1664, Poretti and Brooklyn to ale favourites such as Hobgoblin and Wainwright. For soft drinks, Carlsberg Britvic's brands include J2O, Robinsons, Tango and London Essence along with the licence rights to the Pepsi portfolio in the UK including Pepsi MAX, 7UP, Lipton Iced Tea and Rockstar Energy.
About the role
As Brand Manager for London Essence at Carlsberg Britvic, you will support the development and execution of our annual operating plan and own the development and execution of our brand activation calendar with key customers. This role requires a highly driven individual with a passion for social drinks, capable of inspiring key stakeholders, creating breakthrough plans and ensuring cohesive brand messaging and creative execution in market.
Role Responsibilities
- Brand Planning: Support the Senior Brand Manager for London Essence to develop inspiring brand plans and execute our annual operating plan in market, implementing growth strategies across our range of premium mixers.
- Customer Activation: Translate the AOP into exciting brand activation calendars and customer marketing plans, leading from development through to implementation in partnership with account leads, customer media/marketing teams and relevant spirit partner brands.
- Cross-Functional Collaboration: Support marketing, commercial and category counterparts to inspire key internal and external stakeholders by championing London Essence's vision and momentum to building excitement and commitment to brand plans.
- Partnerships lead (activation): Establish strong, collaborative relationships with our key brand partners to co-create scale partnership executions and seize new opportunities in channel.
Experience and Key Attributes
- FMCG brand activation experience, ideally with premium brands.
- Excellent communication and interpersonal abilities for cross-functional collaboration.
- Strong presentation skills, delivering clear and compelling narratives to key stakeholders.
- High levels of drive and ownership, with the ability to act with agility and cut through complexity in a fast-paced environment.
- Strong creative skills, with an eye for detail and flair for design desirable.
- Passion for social drinks, aligning with London Essence's vision.
Application Process
We read applications continuously, and vacancies may be filled anytime, so please apply as early as possible. Interested in finding out more? Apply today and a member of the recruitment team will be in touch! We look forward to receiving your application.
This is an exciting time to join our newly formed business – with their incredible individual histories, innovation of products and some of the UK's most iconic brands, Carlsberg Britvic strives to deliver the best service to our customers and consumers. We aim to make a difference, bringing together two diverse companies, our global reach enables opportunity, growth and a chance to work with some fantastic people.
Brand Manager - London Essence employer: Britvic
Contact Detail:
Britvic Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager - London Essence
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to Carlsberg Britvic. A friendly chat can open doors and give you insights that might just set you apart from the crowd.
✨Tip Number 2
Show your passion for social drinks! When you get the chance to chat with recruiters or during interviews, share your love for the brands and how you envision their growth. It’s all about making that personal connection.
✨Tip Number 3
Prepare for those tricky questions! Think about how you’d tackle brand activation challenges or collaborate with cross-functional teams. Practising your responses will help you feel more confident and ready to impress.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the team at Carlsberg Britvic.
We think you need these skills to ace Brand Manager - London Essence
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your love for social drinks shine through! We want to see that you’re genuinely excited about the London Essence brand and how you can contribute to its growth.
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your FMCG brand activation experience. We’re looking for specific examples that demonstrate your skills in creating compelling brand plans and customer activations.
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so make sure your key achievements and experiences are easy to spot. This helps us quickly see how you fit into our team!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way to ensure it gets to the right people. Plus, we’re always on the lookout for enthusiastic candidates like you!
How to prepare for a job interview at Britvic
✨Know Your Brands
Before the interview, dive deep into London Essence and its product range. Familiarise yourself with their brand values, target audience, and recent marketing campaigns. This will not only show your passion for social drinks but also help you articulate how you can contribute to their brand activation strategies.
✨Showcase Your Creativity
As a Brand Manager, creativity is key! Prepare examples of past campaigns or projects where you’ve demonstrated innovative thinking. Be ready to discuss how you can bring fresh ideas to the table for London Essence’s brand activation calendar.
✨Master the Art of Collaboration
This role requires cross-functional collaboration, so be prepared to discuss your experience working with different teams. Share specific examples of how you've successfully partnered with others to achieve common goals, especially in fast-paced environments.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving skills and agility. Think about challenges you’ve faced in previous roles and how you navigated them. This will demonstrate your ability to cut through complexity and drive results in a dynamic setting.
