Marketing Controller - Pipeline and Planning
Marketing Controller - Pipeline and Planning

Marketing Controller - Pipeline and Planning

Full-Time 36000 - 60000 Β£ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Lead innovative marketing projects and manage strategic planning for iconic beverage brands.
  • Company: Join Carlsberg Britvic, the UK's largest multi-beverage supplier with a vibrant culture.
  • Benefits: Enjoy a competitive salary, private medical options, and a monthly product allowance.
  • Why this job: Make a real impact in a dynamic environment while working with well-known brands.
  • Qualifications: Strong leadership skills and experience in project management are essential.
  • Other info: Great opportunities for career growth and continuous improvement in a collaborative setting.

The predicted salary is between 36000 - 60000 Β£ per year.

Location: Hemel Hempstead – Hybrid

Job Length: Permanent

Working Hours: Monday – Friday (37.5 hours)

Competitive Salary with extensive benefits:

  • Monthly product allowance – alcoholic & non-alcoholic options available
  • Private Medical options
  • Life Assurance
  • Company bonus scheme
  • Access to 24/7 GP services
  • Enhanced pension contribution
  • Access to a range of high street discounts

About this role

As a Senior Marketing Pipeline and Planning Manager, you will be at the epicentre of delivering great innovation and activation programmes at Carlsberg Britvic. You will work closely with the GB Marketing team to lead, coach, govern and enable on time in full delivery of programmes across our portfolio of brands, delivering market beating performance.

Role Responsibilities

  • Own the development and ongoing management of the strategic 5-year innovation funnel, partnering with Brand Directors, Insights, Brand Teams and Technical Teams to deliver one version of the truth to underpin Brand Codes for Growth.
  • Support the accountable MT (Management Team) member in orchestrating the Integrated Commercial Planning and 3 Year Plan through strong project management of the cross-functional inputs.
  • Ensure the effective development and execution of the AOP through strong planning and orchestration across all departments to enable timely and brilliant in-market execution.
  • Provide a strong link into Supply Chain to ensure that our brand innovation and activation plans are supported with the right capability and capacity.
  • Ensure that CAPEX investment requirements are understood and managed in a timely fashion to enable us to execute in-market connecting Supply Chain planning to the strategic innovation funnel.
  • Orchestrate cross-functional delivery of the total funnel ensuring all departments work effectively together to deliver brilliantly at pace.
  • Ensure Master Data, Specification, Procurement Costing and Finance Costing teams are aligned behind delivery of the funnel.
  • Ensure our data and systems enable the efficient and effective delivery of our marketing funnel.
  • Own the IPM system for Carlsberg Britvic, leading the conversation with Group to ensure it continues to evolve to our changing needs.
  • Manage the Innovation and Activity Board, providing thought leadership and insight into the total GB pipeline including launch timing trade-offs (Time, Cost, Quality), financial hurdles, and On Time in Full delivery to meet sell timelines.
  • Communicate strongly and effectively on total value delivery and execution performance of the funnel and inform key business milestones (such as Spring and Autumn Reviews).
  • Drive discipline across cross-functional teams to enable better commercial activation.
  • Drive scale and simplicity through the Innovation pipeline.
  • Inform and drive timely decision making with stakeholders and Gate Keepers.
  • Elevate visibility, governance and cross functional alignment of the activation calendar to achieve optimal market execution.
  • Successful delivery of pack change requirements for Beer brands (innovation & product change led) ensuring best in class execution, within agreed SLA’s and effective management of the associated Non-working A&P budget.
  • Process Optimization: Continuously improve processes and workflows to enhance productivity and streamline operations.
  • Build marketing capability through mentoring and coaching teams in core processes (Stage / Gate, Business Case Development / Concept/Project Mgt).

Experience and Key Attributes

  • Self-starter with strong leadership and influencing skills to get things done in a matrix organisation.
  • Ability to manage a large portfolio of projects and initiatives with the confidence to make tough calls, ruthlessly prioritise and drive decisions.
  • Commercial mindset with an understanding of how to win in market and how the value chain works.
  • Good organisational skills with an ability to foresee risks and opportunities and deal with ambiguity.
  • Demonstrable track record of success within commercial, matrix organisation environments, especially leading, influencing and inspiring cross-functional teams.
  • Demonstrates strong relationships with cross functional teams to achieve stretching goals.
  • Demonstrates the ability to communicate with power and persuasion to win support both internally and with the global teams through a collaborative mindset.
  • Excellent communication skills for orchestrating cross-functionally and collaborating with stakeholders.
  • Project management - Proficiency in managing multiple projects simultaneously, ensuring timely and effective execution.
  • Collaboration - Ability to work effectively with cross-functional teams and external partners.
  • Adaptability - Flexibility to adapt to changing market conditions and business needs.
  • Problem-Solving - Strong problem-solving skills to address challenges and drive continuous improvement.

Interested in finding out more? Apply today and a member of the recruitment team will be in touch!

Application Process

We read applications continuously, and vacancies may be filled anytime, so please apply as early as possible. We look forward to receiving your application.

Marketing Controller - Pipeline and Planning employer: Britvic Plc

Carlsberg Britvic is an exceptional employer, offering a dynamic work culture that prioritises innovation and collaboration in the heart of Hemel Hempstead. With extensive benefits including a competitive salary, private medical options, and a company bonus scheme, employees are supported in their professional growth while enjoying a vibrant environment that champions teamwork and creativity. The hybrid working model further enhances work-life balance, making it an ideal place for those seeking meaningful and rewarding employment.
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Contact Detail:

Britvic Plc Recruiting Team

StudySmarter Expert Advice 🀫

We think this is how you could land Marketing Controller - Pipeline and Planning

✨Tip Number 1

Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.

✨Tip Number 2

Prepare for interviews by researching the company and its products. Familiarise yourself with Carlsberg Britvic's brands and recent innovations. This will show your genuine interest and help you stand out during the interview.

✨Tip Number 3

Practice your pitch! Be ready to explain how your skills and experiences align with the role of Marketing Controller. Keep it concise and focus on how you can contribute to their success.

✨Tip Number 4

Don’t forget to follow up after interviews! A quick thank-you email can leave a lasting impression and keep you top of mind for the hiring team. Plus, it shows your enthusiasm for the role!

We think you need these skills to ace Marketing Controller - Pipeline and Planning

Project Management
Leadership Skills
Influencing Skills
Commercial Mindset
Organisational Skills
Risk Management
Communication Skills
Collaboration
Adaptability
Problem-Solving Skills
Process Optimization
Stakeholder Management
Data Management
Innovation Management

Some tips for your application 🫑

Tailor Your CV: Make sure your CV is tailored to the Marketing Controller role. Highlight relevant experience and skills that match the job description. We want to see how you can bring value to our team!

Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how your background aligns with our goals. Keep it engaging and personal – we love a good story!

Showcase Your Achievements: Don’t just list your responsibilities; showcase your achievements! Use specific examples to demonstrate how you've driven results in previous roles. We’re all about success stories here at StudySmarter!

Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any updates from us!

How to prepare for a job interview at Britvic Plc

✨Know Your Brands

Before the interview, dive deep into Carlsberg Britvic's portfolio. Familiarise yourself with their iconic beers and soft drinks. Being able to discuss specific brands and their market performance will show your genuine interest and understanding of the company.

✨Master the Innovation Funnel

Understand the strategic 5-year innovation funnel mentioned in the job description. Be prepared to discuss how you would manage and optimise this process. Think about examples from your past experience where you've successfully led similar initiatives.

✨Showcase Your Project Management Skills

Since the role requires strong project management, come armed with examples of how you've managed multiple projects simultaneously. Highlight your ability to prioritise tasks and make tough decisions under pressure.

✨Communicate Effectively

Practice articulating your thoughts clearly and persuasively. The role involves collaborating with cross-functional teams, so demonstrate your communication skills by engaging in a mock interview or discussing your experiences with friends or mentors.

Marketing Controller - Pipeline and Planning
Britvic Plc

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