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- Tasks: Lead the development of a three-year commercial strategy and manage a dynamic team.
- Company: Join Carlsberg Britvic, the UK's largest multi-beverage supplier with iconic brands.
- Benefits: Enjoy a competitive salary, private medical options, generous holidays, and high street discounts.
- Why this job: Make a real impact in a leading company while shaping the future of beverage strategies.
- Qualifications: Extensive FMCG experience, strong stakeholder management, and data literacy required.
- Other info: Hybrid role with excellent career growth opportunities in a collaborative environment.
The predicted salary is between 36000 - 60000 £ per year.
Location: Hemel Hempstead – Hybrid role
Job Length: Permanent
Working Hours: Monday – Friday (37.5 hours per week)
Competitive Salary with extensive benefits:
- Monthly product allowance – alcoholic & non-alcoholic options available
- Private Medical options
- Life Assurance
- Company bonus scheme
- Access to 24/7 GP services
- Enhanced pension contribution
- Generous holiday (including bank holidays)
- Access to a range of high street discounts
Carlsberg Britvic is the largest multi-beverage supplier in the UK and is home to some of the most iconic and popular beers & soft drinks, including Carlsberg Danish Pilsner, 1664, Poretti and Brooklyn to ale favourites such as Hobgoblin and Wainwright. For soft drinks, Carlsberg Britvic’s brands include J2O, Robinsons, Tango and London Essence along with the licence rights to the Pepsi portfolio in the UK including Pepsi MAX, 7UP, Lipton Iced Tea and Rockstar Energy.
About this role: The Head of Commercial Strategy & Category Vision is responsible for leading the development of the three year commercial and category strategy for the business. With this agreed, they are then accountable for the translation of this into a compelling narrative (internally and externally), supporting the communication of this, and continuously reviewing the assumptions which underpinned this strategy to determine if it requires update or revision both in and at the end of year.
The Commercial Strategy & Planning team own the development of longer term strategic direction and vision of the business, including three year commercial strategies across the portfolio, price / value setting and guardrails, and both internal and external category narratives. This team are the centre for RGM activities, market insights and intelligence, and total category / channel perspectives.
Role Responsibilities:
- Manage the Commercial Strategy & Category Vision team
- Lead 3-5 Year commercial strategy development & annual commercial planning, ensuring clear direction into brand and channel strategies & plans.
- Lead the development and maintenance of the company’s growth vision for total beverage, and cascade into commercially relevant category strategy for both internal & external audiences.
- Develop and maintain commercialised segment strategies e.g. cola, premium lager
- Act as priority customers’ ‘go to’ expert for total beverages category vision & advice
- Lead identified internal strategic projects contributing to or resulting from the strategy development
Experience and Key Attributes:
- Experienced in stakeholder management/influencing to achieve key business goals
- Extensive FMCG background, ideally across multiple categories and/or channels
- Demonstrable category management experience, including data literacy
- Clear experience of utilising consumer and shopper insights to develop compelling category plans
- Substantial commercial experience within FMCG industry, and ideally with Beer &/or Soft drinks experience
- Ability to develop & commercialise long term strategic plans & category thinking (ideally with P&L experience)
- Effective at prioritisation for self and team with excellent communication skills
- Tenacious and resilient when it comes to resolving business challenges and prepared to use judgement when the need arises
- Ability to prioritise and turn multiple sources of data into clear strategic insights, which translate into actionable commercial plans
- A strong understanding of insight processes and how this information can be used to create strategic recommendations across a variety of different channel clusters
- Intimately understands channel, brand and consumer mission dynamics
- A flair for storytelling, delivering key messages into logical and compelling structures
- Ability to build strong cross functional relationships and deliver trust/credibility
Interested in finding out more? Apply today and a member of the recruitment team will be in touch!
Application Process: We read applications continuously, and vacancies may be filled anytime, so please apply as early as possible. We look forward to receiving your application.
Head of Commercial & Category Strategy employer: Britvic Plc
Contact Detail:
Britvic Plc Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Commercial & Category Strategy
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at Carlsberg Britvic. A friendly chat can open doors and give you insider info that could make your application stand out.
✨Tip Number 2
Prepare for interviews by knowing your stuff! Research the company’s products and recent news. Show us you’re passionate about their brands and how you can contribute to their commercial strategy.
✨Tip Number 3
Practice your storytelling skills! You’ll need to convey your ideas clearly and compellingly. Think about how you can present your past experiences as narratives that align with the role's requirements.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team at Carlsberg Britvic.
We think you need these skills to ace Head of Commercial & Category Strategy
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Head of Commercial & Category Strategy role. Highlight your FMCG experience and how it aligns with our goals at Carlsberg Britvic. We want to see how you can bring your unique flair to our team!
Showcase Your Storytelling Skills: Since this role involves translating strategies into compelling narratives, don’t shy away from showcasing your storytelling abilities. Use examples in your application that demonstrate how you've effectively communicated complex ideas in the past. We love a good story!
Highlight Data Literacy: We’re looking for someone who can turn data into actionable insights. In your application, make sure to mention any experience you have with data analysis and how it has influenced your strategic decisions. Show us you can crunch numbers and create plans!
Apply Early!: We read applications continuously, so don’t wait until the last minute! The sooner you apply through our website, the better your chances are of standing out. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Britvic Plc
✨Know Your Commercial Strategy
Before the interview, dive deep into the company's current commercial strategy and category vision. Understand their key brands and market positioning. This will help you articulate how your experience aligns with their goals and demonstrate your genuine interest in the role.
✨Showcase Your Data Literacy
Be prepared to discuss how you've used data to drive strategic decisions in your previous roles. Bring examples of how you've turned insights into actionable plans, especially in FMCG. This will highlight your ability to contribute to their data-driven approach.
✨Master the Art of Storytelling
Since the role requires a flair for storytelling, practice presenting your past experiences in a compelling narrative. Focus on how you’ve communicated strategies effectively to different stakeholders, showcasing your ability to engage and influence others.
✨Build Rapport with Stakeholders
Think about how you can demonstrate your stakeholder management skills during the interview. Prepare examples of how you've built strong relationships across functions and influenced key decisions. This will show that you can thrive in a collaborative environment.
