At a Glance
- Tasks: Lead marketing plans to grow membership and enhance member experience.
- Company: Join British Triathlon, a dynamic organisation passionate about sports and community.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on innovation and member engagement.
- Why this job: Make a real impact in the sports community while developing your marketing skills.
- Qualifications: 3+ years in marketing with experience in multi-channel campaigns and CRM platforms.
The predicted salary is between 35000 - 45000 € per year.
As Membership Marketing Manager, you will lead the development and delivery of marketing plans designed to grow British Triathlon’s membership base, increase revenue, strengthen retention and the value members receive from their relationship with the organisation. Sitting at the intersection of marketing, communications and member experience, and spanning all three home nations, you will plan and deliver campaigns and lifecycle communications that drive member acquisition, retention and engagement.
You will develop and deliver targeted membership campaigns across owned, earned and paid channels — driving acquisition, retention and win-back. You will work closely with CRM and digital colleagues to optimise member lifecycle communications, collaborate with teams across the organisation to strengthen the membership proposition, and use data and insight to continuously improve campaign performance and member experience.
We’re searching for someone with at least three years’ marketing experience and a proven track record of delivering successful multi-channel campaigns. You will have a strong understanding of customer acquisition and retention principles, hands‑on experience with CRM platforms such as HubSpot, be a digital marketing native and have the confidence to use data and insight to drive decisions and report on performance.
You will be an excellent communicator who builds strong relationships across teams and brings a commercially aware, audience‑led approach to everything you do. Experience in membership, sport, charity or a governing body environment would be a welcome advantage. Successful working relationships are key to any role. Our new Membership Marketing Manager will report into the Head of Marketing.
Membership Marketing Manager employer: British Triathlon
British Triathlon is an exceptional employer that fosters a collaborative and dynamic work culture, where creativity and innovation are encouraged. With a strong focus on employee growth, we offer numerous opportunities for professional development and the chance to make a meaningful impact in the sports community. Located at the heart of the triathlon movement, our team is passionate about enhancing member experiences and driving engagement, making it a rewarding place to work for those who share our commitment to promoting health and fitness.
StudySmarter Expert Advice🤫
We think this is how you could land Membership Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. Building relationships can open doors that a CV just can't.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your successful campaigns. This is your chance to demonstrate your marketing prowess and how you can drive member acquisition and retention.
✨Tip Number 3
Prepare for interviews by researching the organisation inside out. Understand their membership model and think about how you can enhance it. Bring ideas to the table that show you're ready to hit the ground running!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are genuinely interested in joining our team.
We think you need these skills to ace Membership Marketing Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Membership Marketing Manager. Highlight your marketing experience, especially any campaigns you've led that align with member acquisition and retention. We want to see how your skills fit into our mission!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about membership marketing and how your experience can help grow British Triathlon’s membership base. Be genuine and let your personality come through.
Showcase Your Data Skills:Since data-driven decisions are key for this role, don’t forget to mention your experience with CRM platforms like HubSpot. Share specific examples of how you’ve used data to improve campaign performance or member engagement in the past.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team!
How to prepare for a job interview at British Triathlon
✨Know Your Audience
Before the interview, take some time to research British Triathlon and its membership base. Understand their values, goals, and challenges. This will help you tailor your responses and show that you're genuinely interested in how you can contribute to their mission.
✨Showcase Your Campaign Successes
Prepare specific examples of successful multi-channel campaigns you've led in the past. Be ready to discuss the strategies you used, the results achieved, and how you leveraged data to optimise performance. This will demonstrate your hands-on experience and ability to drive member acquisition and retention.
✨Familiarise Yourself with CRM Tools
Since the role requires experience with CRM platforms like HubSpot, brush up on your knowledge of these tools. Be prepared to discuss how you've used CRM systems to enhance member communications and improve engagement. This shows you're not just familiar with the tools but know how to use them effectively.
✨Build Rapport with Interviewers
Remember, successful working relationships are key! During the interview, focus on building rapport with your interviewers. Ask insightful questions about their current marketing strategies and express your enthusiasm for collaborating across teams. This will highlight your excellent communication skills and team-oriented mindset.
